Director of National Sales @ Facebook, Inc.
Greater New York City Area
Director of National Sales @ Facebook, Inc.
Greater New York City Area
Everything entrepreneurial: Interactive Media Sales, Entertainment Marketing, Sponsorship Sales, and Business Development
(Privately Held; Internet industry)
April 2005 — Present (4 years 9 months)
National Sales Director overseeing the top advertising client relationsips for one of the largest website in the world: Facebook.com - One of first 10 employees for website that now has 200+ million active members
(Non-Profit; 1-10 employees; Program Development industry)
March 2004 — February 2005 (1 year )
Recruited by a global philanthropist to work with several non profit organizations in Newark, New Jersey to create and implement a citywide nightlife and entertainment development plan for the growing city
Project resulted in the Creation and developed GoNewarkU!, a year long citywide program of events and discounts throughout Newark uniting 40,000 undergraduate and graduate students from Rutgers, New Jersey Institute of Technology, University of Medical & Dentistry, and Seton Hall Law School
(Public Company; 51-200 employees; Marketing and Advertising industry)
May 2003 — February 2004 (10 months)
• Hired to spearhead the formation and implementation of strategic partnerships with corporations interested in utilizing music and celebrity musicians in their marketing, promotions, advertising and brand development.
• Designed, negotiated, and implemented successful corporate endorsements, sponsorships, and strategic alliances with Starbucks, US Air Force, LG Electronics, 1-800-Flowers, Princeton Review, and other major corporations
• Developed and oversaw marketing exposure deals for artists including Pink, Avril Lavigne, Carlos Santana,
Whitney Houston, Usher, Babyface, Outkast, Dido, and others.
(Privately Held; 11-50 employees; Internet industry)
January 2000 — January 2004 (4 years 1 month)
• Negotiated and secured franchise rights for Boston, New York, Washington DC, Miami, and Chicago
markets from the largest global nightlife community and portal on the Internet
• Managed promotions team of 8 people in Boston market
• Coordinated all business development, marketing, and promotional efforts to grow Boston franchise into the largest nightlife website in the state of Massachusetts.
• Grew Boston membership from zero to nearly 15,000
• Developed and managed all client contracts, relationships, and marketing campaigns for Boston
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2001 — May 2003 (2 years 5 months)
Created college marketing, product sampling, and promotions company focused on Boston and other major
college communities and spring break destinations
Built corporate relationships and managed all major clients (Fellowes, Net2Phone, MGM, Playboy, SuperClubs Resorts, StudentExpress Travel, Unity Clothing, BMG Music, etc)
Managed 10 person team of regional managers
Developed exclusive product sampling campaign (Cancun Survival-Pak) in Mexico
New England franchisee of fastest growing Internet nightlife portal in North America
Managed the cast of New Line Cinemas The Real Cancun movie as well as performed booking agent duties
for cast members from the hit television show The Apprentice
(Marketing and Advertising industry)
2000 — 2003 (3 years )
(Privately Held; 51-200 employees; Consumer Electronics industry)
June 1997 — January 2001 (3 years 8 months)
• Headed marketing effort in entertainment and college markets for company with $55 Million annual sales
and products available in 25,000 retail stores
• Aided Internet sales growth to over $5,000,000 in 2000
• Named to Board of Directors in November, 2000
• Created online and offline promotions and events aimed toward target markets including a worldwide label
design competition and school music fundraising program
(Privately Held; 1-10 employees; Internet industry)
1998 — 1999 (1 year )
Co-Built, branded, and developed internet portal focusing on entertainment with more than 1 million monthly users and 4 million monthly page views
Grew revenues and profits by more than 500%
Conducted negotiations for potential sale to international print media empire
(Privately Held; 1-10 employees; Internet industry)
1997 — 1999 (2 years )
Developed first Internet company to invent, design, develop, and implement live online customer service technology through real time chat with customer service representatives based in Green Bay, WI. call center
Maintained client management with initial 25 clients and organized contract/integration with service provider in India
BA , Managment & Marketing , 1999 — 2003
Social networking, strategic partnerships, viral marketing, word of mouth
- Ernst & Young honorary 'Young Entrepreneur of the Year'
- MTVu (CTN) & Duckhead Clothing 'Entrepreneur of the Year'