Kevin Cheng

Current

• Search Engine Optimization (SEO) Specialist at OANDA

Past

• Online Marketing Specialist at AOL Canada
• Online Marketing Associate at Saksco
• Online Marketing Specialist at WowGao Inc.

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Education

• Ryerson University
• Seneca College of Applied Arts and Technology

Recommended

5 people have recommended Kevin

Connections

78 connections

Industry

Marketing and Advertising

Websites

• In House SEO Blog
• Toronto SEO

Kevin Cheng’s Summary

Kevin Cheng’s Specialties:

- Search Engine Marketing: Search Engine Optimization and Pay Per Clicks
- Social Media Marketing
- Online Marketing: Banner Advertising, Email Marketing, Affiliate Marketing,
- Web Analytics: Comscore, Omniture (Certified), Google Analytics, Statcounter, OneStats, Webtrends, etc

Kevin Cheng’s Experience

• Search Engine Optimization (SEO) Specialist

  OANDA

  (Privately Held; 51-200 employees; Financial Services industry)

  March 2008 — Present (7 months)

  As the sole manager of all SEO functions at OANDA, my responsibilities include:
  - Conducting analysis, providing recommendations and managing executions of search engine optimization (SEO) initiatives.
  - Providing SEO training and advices to key stakeholders.
  - Creating SEO Best Practices and product requirement document for new web initiatives.
  - Generating key web metric and conducting periodic web analysis to enhance site performance, conversions and usability.
  - Conducting competitive analysis and creating marketing strategies and tactics to optimize the OANDA brand.
  - Supporting international division in internet marketing and search engine optimization planning and executions.

• Online Marketing Specialist

  AOL Canada

  (Public Company; 5001-10,000 employees; TWX; Online Media industry)

  February 2007 — March 2008 (1 year 2 months)

  * Plan, implement and manage search engine optimization strategies for all AOL Canada properties.
  * Provide SEO training to key stakeholders.
  * Plan and manage SEM and CPM campaigns.
  * Plan, implement and control online and traditional marketing strategies.
  * Analyze, forecast and adjust site traffic and web user data.

• Online Marketing Associate

  Saksco

  (Privately Held; 1-10 employees; Wholesale industry)

  February 2006 — February 2007 (1 year 1 month)

• Online Marketing Specialist

  WowGao Inc.

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  November 2005 — March 2006 (5 months)

Kevin Cheng’s Education

• Ryerson University

  Business Commerce, Marketing Major, e-Business Mnior, 2003 — 2005

• Seneca College of Applied Arts and Technology

  Marketing Administrative Studies Diploma, Marketing, 2000 — 2003

Additional Information

Kevin Cheng’s Websites:

• In House SEO Blog
• Toronto SEO

Kevin Cheng’s Groups:

•    AOLAlumni
•    LinkedSEO
•    AOL CONNECTIONS

Kevin Cheng’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch