Senior Manager: Site Marketing Acquisition at American Express
Greater New York City Area
- Current
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- Senior Manager: Site Marketing Acquisition at American Express
- Past
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- Online Marketing Manager – Site Optimization & Customer Acquisition Strategy at Yodle
- Manager of Interactive Marketing Strategy at Media Logic
- Education
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- New York University - Leonard N. Stern School of Business
- Rensselaer Polytechnic Institute - The Lally School of Management and Technology
- Rensselaer Polytechnic Institute
- Recommended
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1 person has recommended Ketan - Connections
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156
connections
- Industry
- Marketing and Advertising
- Websites
Ketan Vakil’s Summary
With over 10 years of experience developing online campaigns for brands such as American Express, Cornell, FYE Music, Visa, Chase, Capital One and a multitude of B2B companies in local search marketing, food technology, speech technology, hotel software, pharmaceutical consulting and more – I apply online marketing strategies to drive increased conversion rates & results for the companies and clients I work for.
I have expertise in developing online strategy, information architecture, search engine marketing, web standard development and web analytics (I’m a certified Omniture SiteCatalyst Professional).
Ketan Vakil’s Specialties:
Strategic & Tactical Online Marketing, Web Analytics & Optimization, Conversion Architecture, Search Engine Marketing, Usability Testing, Interactive Programming
Ketan Vakil’s Experience
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Senior Manager: Site Marketing Acquisition
American Express
(Public Company; AXP; Financial Services industry)
February 2008 — Present (1 year 10 months)
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Online Marketing Manager – Site Optimization & Customer Acquisition Strategy
Yodle
(Privately Held; 51-200 employees; Internet industry)
July 2007 — February 2008 (8 months)
-Increased network-wide conversion rates by 51% while lowering the cost per lead by 16% in only five months.
- Developed online marketing strategies for Yodle and its small business customers through the use of analytics, segmentation, multivariate testing, online best practices, behavioral targeting and search engine marketing.
- Managed media budgets and online advertising distribution for over 800 clients across 100+ industries.
-Led hiring efforts for expansion of the B2C marketing/product team whle managing a team of five. -
Manager of Interactive Marketing Strategy
Media Logic
(Privately Held; 51-200 employees; Marketing and Advertising industry)
July 2003 — August 2007 (4 years 2 months)
- Developed innovative strategies and tactics that promote client products/services, drive brand preference, and improve customer relationships through the use of new media and the internet.
- Oversaw development of all interactive marketing programs, including email campaigns, microsites, landing pages, web analytics, pay-per-click, SEO, rich media
advertising and social networking.
