Kerstin Baker-Ash

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Industry

Marketing and Advertising

Kerstin Baker-Ash’s Summary

I'm a Senior Search Analyst with 5+ years of broad experience in online marketing management. Professionally, I'm interested in forming partnerships and leveraging my knowledge of the search engine marketing industry. I'm particularly interested in the value of information, the potential of taking that information and content and freeing it from the container and being present for the inevitable SEM shakeout. A firm advocate for the communal development of SEM best practices; I am a member of SEMPO and a founding agency member of the Institute of Practitioners in the advertising search panel.

Kerstin Baker-Ash’s Specialties:

Competitive analysis, social media, reputation management, branding and identity, online marketing, business development. Google Adwords and Microsoft AdExcellence Qualified. SEMPO member, UK and Europe Working Groups, Marketing Committee. Speaker at Search Engine Strategies.