President of Holiday Golightly; Editor of CRAVE Austin & Boston; Marketing & Strategy Consultant
Austin, Texas Area
- Current
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- Editor, CRAVE Austin & CRAVE Boston books at Crave Business (Sole Proprietorship)
- President & Founder at Holiday Golightly
- Marketing & Strategy Consultant at Kerry Rupp Consulting
- Past
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- Marketing Advisory Group at Women's Funding Alliance
- Advisor at Careers In Common
- Vice President, Business & Market Development at Jobster
- Vice President, Business Development at Classmates Online
- Managing Director & VP of Market Planning at LexisNexis
- Consultant at McKinsey & Company
- Director of Product Management at Sterling Commerce
- Consultant at Andersen Consulting
- Education
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- Harvard Business School
- Duke University
- Recommended
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- Industry
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- Websites
Kerry Rupp’s Experience
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Editor, CRAVE Austin & CRAVE Boston books
Crave Business (Sole Proprietorship)
(Sole Proprietorship; Events Services industry)
January 2009 — Present (7 months)
The CRAVE books are a celebration of women entrepreneurs that showcases some of the most creative, interesting, and gutsy proprietors throughout the local area they cover.
I'm currently seeking extraordinary women service professionals
and boutique retailers in Boston to include in the book, to be published this fall. The Austin book is at the printers and will come out this summer! -
President & Founder
Holiday Golightly
(Leisure, Travel & Tourism industry)
September 2007 — Present (1 year 11 months)
Holiday Golightly (www.holidaygolightly.com) is an online group travel planning service and resource designed specifically for girlfriend getaways. On the travel planning and booking side, Holiday Golightly offers a wide range of trip itineraries – complete with in-the-know-activity options to destinations far and near – to ensure girlfriend groups have a fabulous trip! In addition to its planning services, the Holiday Golightly site is loaded with free destination ideas, insider info, real-life advice and sleek trip tools – including the popular Divvy It Up tool that splits expenses after a trip – to help any frazzled planner. For more insight, follow along at Blogiday Golightly (www.holidaygolightly.com/blog), a lifestyle blog offering witty girlfriend gossip.
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Marketing & Strategy Consultant
Kerry Rupp Consulting
(Marketing and Advertising industry)
January 2007 — Present (2 years 7 months)
Projects include: marketing plan for the new SMB division of a software-as-a-service provider in the recruiting space; business development strategy for a salary research provider; Web 2.0 strategy for a large provider of business information solutions; assessment of mobile market for business professionals; market research and business plan for culinary tourism tours for large consumer Internet brand.
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Marketing Advisory Group
Women's Funding Alliance
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
July 2007 — June 2008 (1 year)
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Advisor
Careers In Common
(Internet industry)
February 2007 — February 2008 (1 year 1 month)
Careers In Common is a website (currently under development) that will
equip professionals and employers for success in non-traditional work arrangements such as part-time, flex-time, and particularly job sharing. The core vision is to provide a platform to help people self-serve to find a job-share partner. -
Vice President, Business & Market Development
Jobster
(Privately Held; 51-200 employees; Internet industry)
July 2006 — December 2006 (6 months)
An online recruiting start-up leveraging social networking and other web 2.0 concepts. Funded by Ignition, Mayfield, Trinity & Reed Elsevier.
• Developed Business Development strategy, managed existing partnerships and built relationships with target partners.
• Created market strategy and developed business models for new consumer and recruiter offerings. -
Vice President, Business Development
Classmates Online
(Public Company; 51-200 employees; UNTD; Internet industry)
January 2006 — June 2006 (6 months)
A leader in online social networking. Subsidiary of United Online (Nasdaq:UNTD) - 2005 revenue $525 Million.
• Developed Business Development strategy. Negotiated and closed merchandising partnerships. Initiated content project to increase subscription retention and diversify revenue streams.
• Partnered with Advertising Sales teams to strategically expand client relationships. -
Managing Director & VP of Market Planning
LexisNexis
(Public Company; 10,001 or more employees; REN/REL; Legal Services industry)
January 2000 — September 2004 (4 years 9 months)
Managing Director & VP Market Planning- Jan 04 to Sep 04
• Directed market strategy for all product lines.
• Responsible for $80MM annual revenue. Achieved 101% of goal in 2004.
VP of Sales & Implementation (LN eFile)- Jan 02 - Dec 03
• Restructured and managed team of 30.
• Grew revenue 45% in 2002, 50% in 2003. Grew number of projects 66% and subscribers 50% over two years.
• Co-developed new product and market segmentation strategy.
VP of Marketing & Business Development (CourtLink)- Jun 00 - Dec 01 (private, 250 empl co acquired by LN Nov 2001)
• Directed marketing strategy; advised on product and pricing strategy. Led staff of 6 and managed external PR agencies.
• Administered variable marketing budget of $1MM.
• Secured over $2MM in revenue from data licensing & distribution deals (~10% of company revenue).
VP of Operations (MarketSpan)- Jan 00 - Jun 00 (private, <40 empl co acquired by CL Jun 2000) -
Consultant
McKinsey & Company
(Privately Held; 10,001 or more employees; Management Consulting industry)
September 1999 — January 2000 (5 months)
Palo Alto Business Technology Office
• Advised leading vendor of e-procurement solutions on entry strategy and business models for vertical “B2B exchange” space. Evaluated market opportunities and potential competitors.
• Wrote business plan for new Internet division of a leading mutual fund company. -
Director of Product Management
Sterling Commerce
(Public Company; 51-200 employees; Internet industry)
April 1995 — August 1997 (2 years 5 months)
Provider of electronic catalogs with purchasing functionality, delivered via CD-ROM & Internet – precursor to e-commerce.
Director of Product Management
• Founded and managed Product Management department. Identified, designed and prioritized product enhancements. Hired/managed staff of 7.
• Secured contracts with 12 major software vendor partners to integrate their ERP software.
• Participated on senior team to create acquisition business plan and facilitate integration into Sterling.
Special Projects Coordinator, Automated Catalogue Services (pre-acquisition)
Start-up provider of electronic catalogs which grew from 20 people to 200 people during tenure.
• Managed custom software projects: performed business analysis, conducted focus groups, designed product and created training and marketing materials.
• Launched 20 new electronic catalogs (an increase from 2) containing new functionality and content. -
Consultant
Andersen Consulting
(Privately Held; 10,001 or more employees; Management Consulting industry)
September 1993 — April 1995 (1 year 8 months)
• Performed business and system analyses, wrote design specifications, coded software modules and conducted system tests for hospital billing system and procurement software clients.
Kerry Rupp’s Education
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Harvard Business School
MBA , 1998 — 1999
- Activities and Societies:
- • Co-wrote business plan for IronPlanet - now a successful online auction company focused on used construction equipment. www.ironplanet.com
• Advised start-ups on strategy and marketing issues: Streamline.com (provider of grocery delivery and other home services) and Frictionless Commerce (then an MIT Media Laboratory project focused on comparison search technology - www.frictionless.com).
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Duke University
BA , Biology , 1989 — 1993
- Activities and Societies:
- • Dean’s List with Distinction, Phi Eta Sigma & Golden Key Honor Societies.
Additional Information
Kerry Rupp’s Websites:
Kerry Rupp’s Groups:
Ladies Who Launch, Women's Funding Alliance, Women Business Owners
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Harvard Business School Alumni -
Austin--American Marketing Association -
NetworkInAustin.com -
Harvard Business School Alumni Club of Austin -
Austin MBAs -
CRAVE Chicago
Kerry Rupp’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
