Kerry Noone

Current

Marketing Communications Manager at Sodexo

Past

Marketing Communications at Consultant
Membership Marketing Director at US Naval Institute
Marketing Communications Manager at Greenhorne & O'Mara

Marketing Communications Manager at HMR, Inc.
Communications Coordinator at IEEE Computer Society
Account Executive at Printing Corporation of America, Inc.

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Education

University of Baltimore
University of Baltimore

Recommended

1 person has recommended Kerry

Connections

315 connections

Industry

Hospitality

Websites

Kerry Noone’s Summary

DIGITAL MARKETING & COMMUNICATIONS LEADER
Creative – Proactive – Market Savvy – Multi-Disciplined – Writer/Editor

HIGHLIGHTS OF QUALIFICATIONS

- Analyze, evaluate and implement e-marketing communication initiatives, aligning Web 2.0 technology with business strategies and organizing simultaneous projects, resulting in increased brand awareness and digital presence.

- Develop and strengthen corporate brand identities through social media marketing (Web 2.0). Integrate strategic content strategies and (next-generation?) practices into marketing plans for B2B and B2C.

- Recognized by numerous social media-marketing experts as Web 2.0 leader. Invited to speak about tools for brand identity marketing at national, industry related meetings.

Kerry Noone’s Specialties:

Social Media Marketing, Corporate Communications, Branding, Brand Identity, Employment Branding, Social Recruiting, Membership Marketing, Web 2.0, B2B and B2C Marketing, Business and Creative Writing

Kerry Noone’s Experience

Marketing Communications Manager

Sodexo

(Public Company; SDXAY; Food & Beverages industry)

October 2007 — Present (2 years 3 months)

Social Media Marketing & Communications Manager

- Develop, implement, train, measure and manage social media marketing and social engagement efforts including web site, blog, LinkedIn and Facebook Groups, Twitter, Flickr, podcasts, videos and YouTube channel, resulting in increased traffic to web site by more than 30% and budget savings of more than $200K in less than 12 months.

- Monitor brand and analyze ROI results using Web 2.0 tools including Twitter, Google Alerts, online industry related groups, discussion boards and social networking groups, resulting in improved internal and external communications and strong brand presence.

- Edit, write and publish targeted digital messaging for online newsletters, web site, blog, videos and social networking groups including Linkedin, Facebook and Twitter for brand consistency.

- Recognized by numerous Social Media Marketing experts for use of Web 2.0 tools for brand identity marketing resulting in global speaking invitations at industry related meetings and conferences including ICHRIE in Atlanta, GA and Employment Branding Summit in Milan Italy.

- Efforts led to 30% increase in web site traffic, increased brand
awareness and annual advertising budget savings of more than $200K.

- Winner of Sodexo Talent Acquisition Team Spirit of Progress Award, 2008

- Gold Winner of Spirit of Sodexo for Progress Award for North America, 2009
Marketing Communications

Consultant

(Marketing and Advertising industry)

August 2005 — October 2007 (2 years 3 months)

- Edited, wrote and published targeted content for marketing materials including lead generation, lead follow up, multiple web sites (Adobe/Macromedia products), electronic and print marketing materials, direct mail, and database management.

- Managed corporate brand identities for variety of organizations including copy, design, printing and return on investment analysis for all projects.

- Managed SEO campaigns that generated overall organization awareness including a Google Adword campaign that resulted in increased sales
Membership Marketing Director

US Naval Institute

(Non-Profit; Non-Profit Organization Management industry)

October 2002 — August 2005 (2 years 11 months)

- Developed, implemented and managed targeted marketing plan, which included direct mail, advertising, electronic marketing, media relations and consumer relations, resulting in first net growth in membership by 4.2% in 12 years.

- Developed and managed annual P&L budget for Membership Group

- Managed day-to-day activities of team of 10 professionals, including graphic designers, membership coordinators, customer service and communication specialists.

- Efforts led to first net growth of 4.2% in membership numbers in more than 12 years.
Marketing Communications Manager

Greenhorne & O'Mara

(Privately Held; 501-1000 employees; Environmental Services industry)

September 1999 — October 2003 (4 years 2 months)

Managed production of all marketing and communications materials including lead generation, lead follow up, direct mail, print materials, interactive CD-presentations, website, advertising, and article submissions.

Coordinated details for more than 10 tradeshows per year to include booth design, traffic boosting promotions, ad specialties, and follow up.

Responsible for and managed company’s corporate brand identity to include copy, design, printing, and return on investment analysis.

Successfully incorporated brand identity into all communications projects for 14 full-service offices and more than 15 projects offices nationwide.

Managed Public Relations and coordinated with appropriate industry contacts to achieve optimal press coverage for this 750-person national firm.

Developed and tracked successful public relations program for company to include feature articles in various trade publications and numerous press hits per year.
Marketing Communications Manager

HMR, Inc.

(Hospitality industry)

February 1998 — February 1999 (1 year 1 month)

- Designed website, packaging, technical papers, and corporate materials.

- Managed all marketing materials including the website and print materials.

- Responsible for all media relations for company to include press releases and article placements for print publications and speaking engagements for national and worldwide related events.

- Worked directly with chief operating officer to launch and promote software products.

- Worked closely with Executives to optimize worldwide sale of products.
Communications Coordinator

IEEE Computer Society

(Computer Software industry)

September 1995 — February 1998 (2 years 6 months)

- Designed and managed production of all membership and conference print materials.

- Coordinated with the membership employees to successfully promote the society.

- Managed volunteers throughout the world to provide technical information and services to computing professionals through direct mail.

- Managed print materials for more than 100 conferences a year to include design, print production, list selection, mail house selection, and on-time distribution.
Account Executive

Printing Corporation of America, Inc.

(Printing industry)

February 1994 — September 1995 (1 year 8 months)

- Consistently exceeded monthly sales goals by an average of 30% per month.

Kerry Noone’s Education

University of Baltimore

MA , Publication Design , 1996 — 1997

The Publications Design program at University of Baltimore develops complementary skills in professional writing and graphic design to prepare students for careers in corporate or nonprofit settings, to found print and electronic publications, or to establish their own businesses. Students use their electives to create concentrations in writing, design, hypermedia, multimedia, or management. Students who have not already worked in the field of publications are encouraged to register for an internship.
University of Baltimore

BA , Corporate Communications , 1994 — 1996

The Corporate Communication program, leading to the B.S. degree, prepares students for positions in government, private industry, and the not-for-profit sector as specialists in the visual and verbal presentation of information. The program is designed for people who are transferring from community colleges and four-year schools, as well as for working professionals who want to further develop their communication skills, either for continued advancement in their present careers or as preparation for career changes.