
Independent Sales/Marketing Professional
Kansas City, Missouri Area

Independent Sales/Marketing Professional
Kansas City, Missouri Area
Sales and marketing generalist with broad experience in all areas of sales and marketing in a variety of industries. As a self-employed professional, I am organized, disciplined and goal-oriented. I am also a strong writer and a creative thinker, having developed several company names, tag lines, newsletters, etc.
Site selection, event and meeting planning, sales and business development, marketing, writing, and creative team management.
(Privately Held; Hospitality industry)
January 2009 — Present (1 year )
HelmsBriscoe manages site selection of hotels for small and large group meetings for any type of organization, including businesses, associations, and clubs. As a company we represent more than 10,000 clients, making us the largest purchaser of hotel rooms worldwide. Let us put our buying power to work for you -- if you are planning a meeting, family reunion, wedding or gigantic convention(!) and need a hotel, please contact me. Our services are FREE to clients; the hotels who win our client's business pay HB a placement fee.
(Internet industry)
December 2007 — Present (2 years 1 month)
Responsible for all sales, marketing and p.r. efforts for this internet startup.
(Hospitality industry)
2003 — 2009 (6 years )
Responsible for sales and promotion to independent hotels, inns, resorts and their advertising agencies for inclusion in annual Americas luxury hotels guide. Doubled sales in Mid-Atlantic states in first year; increased sales in the Midwest by 32% in first year; achieved above-average renewal rate.
(Marketing and Advertising industry)
2003 — 2008 (5 years )
(Events Services industry)
1995 — 2003 (8 years )
Responsible for advertising and product sales for a leading sponsorship marketing consultancy based in Chicago. Customer base included Fortune 500 companies, advertising agencies, and large events, causes and arts organizations worldwide. Achievements: developed 125+ advertisers from a zero base; above-average renewal rate.
(Marketing and Advertising industry)
1995 — 2003 (8 years )
Independent marketing and sales consultant to a variety of small and medium-sized organizations throughout Arizona and the United States. Specialized in marketing planning and implementation.
(Marketing and Advertising industry)
1992 — 1995 (3 years )
MBA , Business , 1988 — 1990
B.A. , Communications , 1983 — 1987
Sales, marketing, advertising, great books, cooking, gardening, traveling. Also a mom of three wonderful young children, two boys and a girl.
Kansas City Society of Association Executives
Accredited Business Communicator, International Association of Business Communicators