Kerry Finsand

Current

Field Marketing Manager at Tribeca Light
Chief Beer Officer at Taplister.com
Principal at Kef Interactive

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Past

Social Media Strategist at GoSeeTell Network
Freelance Writer at Guest On Tap
Marketing Consultant at AboutUs

Director of Marketing & Business Development at neutralspace Inc,
Senior Account Executive at Citysearch
Account Executive at Citysearch
Management Trainee at Enterprise Rent-A-Car

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4 more...

Education

Portland State University

Recommended

9 people have recommended Kerry

Connections

241 connections

Industry

Marketing and Advertising

Websites

Kerry Finsand’s Summary

Self-driven, knowledgeable ONLINE ACCOUNT EXECUTIVE with strong background in online marketing strategies, account management, client relations, negotiations, budgeting, leading teams and more. Skilled project manager, adept at managing clients’ expectations (on timelines, needs and results), coordinating work with multiple teams, and ensuring high quality work. Possess a strong technical background, true entrepreneurial spirit and natural communication skills: competent at negotiating, presenting, report writing and influencing others.

• Online marketing & Social Media • Account management • Client relations
• Consistent top producer • Project management • Marketing research
• Coordinating teams • Budgetary responsibility • Strong creative focus
• Innovative programs • SEM/technical knowledge • Entrepreneurial spirit

Kerry Finsand’s Specialties:

Search Engine Marketing, Social Media, Local search Marketing, Online advertising, Hospitality Industry Marketing, Craft Beer Writing, Promotions & Marketing, Business Development

Kerry Finsand’s Experience

Field Marketing Manager

Tribeca Light

(Consumer Goods industry)

August 2009 — Present (5 months)
Chief Beer Officer

Taplister.com

(Online Media industry)

February 2009 — Present (11 months)

• Co-Founder and President of Taplister, the world’s first live beer search engine.
• Put together a team of developers on a shoe string budget to develop a web site, mobile site and iPhone app.
• Developed all marketing, sales & pr initiatives for Taplister.com including an integrated campaign which resulted in local and national coverage of Taplister.com
• Created partnership with the Oregon Brewers Festival to create the first live updated tap list for a beer festival
Principal

Kef Interactive

(Marketing and Advertising industry)

February 2006 — Present (3 years 11 months)

Kef Interactive is a marketing and sales consulting business specializing in the hospitality industry. Using traditional and online marketing methods, Kef Interactive creates effective, targeted and measurable plans for small business owners.
Social Media Strategist

GoSeeTell Network

(Privately Held; Marketing and Advertising industry)

March 2009 — July 2009 (5 months)
Freelance Writer

Guest On Tap

(Food & Beverages industry)

June 2007 — February 2009 (1 year 9 months)

Freelance writer specializing in craft beer. Work has appeared in the Portland Tribune's Guest On Tap & Beer NW.
Marketing Consultant

AboutUs

(Privately Held; 11-50 employees; Internet industry)

August 2008 — October 2008 (3 months)

AboutUs hired me as a marketing consultant to create, brand & implement recurring revenue streams.
Director of Marketing & Business Development

neutralspace Inc,

(Internet industry)

November 2007 — August 2008 (10 months)

• Researched Social Networks & Social Media to identify opportunities for calMonkey.com
• Managed & executed pre-beta strategy and development of new web 2.0 social network
• Recruited & Managed Freelance Website Developers & Graphic Designers
• Created revenue through website & email marketing sales to small to medium sized businesses
• Lead PSU MBA Students on Market Research
• Presented to Portland State University Class on Web 2.0 Marketing
• Completed Invention to Venture small business workshop to gain knowledge for pitching to investors
Senior Account Executive

Citysearch

(Public Company; 201-500 employees; Internet industry)

September 2006 — November 2007 (1 year 3 months)

• Work in fast-paced environment selling Search Engine Marketing (SEM) services to small- and medium-sized companies throughout Oregon and southwest Washington (a top-performing region); work remotely and report to Regional Sales Manager in Seattle.
• Grew billed revenue by $8-10k a month in ’07, up from 40K in ’06 and increasing revenue from ’06 approximately 100K, via new business development, upselling for pay-per-click programs, researching markets and developing client proposals.
• Manage projects and work with partners to accomplish clients’ vision.
• Have consistently reached 112% to 138% of goals for ’06 and ’07.
• Perennially ranked in the top three in the NW region with good account retention rates.
• Won multiple awards, including President’s Club Award four times in ten months; May ’07 Sales Contest for most new transactions (nine) in a two-week period, and Q2 ’07 Sales MVP for Northwest region.
Account Executive

Citysearch

(Public Company; 51-200 employees; Marketing and Advertising industry)

May 2004 — September 2006 (2 years 5 months)
Management Trainee

Enterprise Rent-A-Car

(Public Company; 10,001 or more employees; Automotive industry)

June 2003 — May 2004 (1 year )

• Developed extensive experience in marketing and outside sales; grew sales via cold calling and foot canvassing.
• Named Regional Top Branch Corporate Account Manager, Super Elite Salesperson (top five regionally) and Corporate MVCP.
• Recognized as the top corporate account manager after the first month in the position.

Kerry Finsand’s Education

Portland State University

Bachelor of Arts , Communications, Public Relations , 1998 — 2003

Activities and Societies:

President of Kappa Sigma, Founding Vice President of Public Relations Institute Student Agency, PRSSA, Media Relations for ASPSU

Additional Information

Kerry Finsand’s Websites:

Kerry Finsand’s Interests:

Internet Marketing, networking, Basketball, weightlifting, Watching Comedies, home brewing, drinking & writing about beer.

Kerry Finsand’s Groups:

Former Chair and founding member of The Westside Young Professionals, Current SEMpdx Advisory Board Member, Social Media Club PDX, Former Member and Ambassador for the Beaverton Chamber of Commerce.