Kerry Dye

Current

• Campaign Delivery Manager at Vertical Leap

Past

• Online Marketing Manager at ADL Partner
• Online Marketing Manager at Freelance (Self-employed)
• Web Production Manager at Challenge Business

• Web Production Manager at Global Challenge 2004/5
• Senior Web Producer at Alchemy Digital
• PC Sales & Support at Computronik Systems

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Education

• University of Southampton

Recommended

15 people have recommended Kerry

Connections

144 connections

Industry

Online Media

Websites

• Vertical Leap SEO company

Kerry Dye’s Summary

After working both in agency roles and in-house, I have a good understanding both of the mechanics of web design and project management, as well as web-based marketing technologies.

Kerry Dye’s Specialties:

Email marketing, web content, RSS, podcasts, search engine optimisation, SEO, online marketing, Adwords and Adsense PPC advertising, affiliate marketing, branding and identity

Kerry Dye’s Experience

• Campaign Delivery Manager

  Vertical Leap

  (Privately Held; 1-10 employees; Internet industry)

  August 2007 — Present (2 years 4 months)

  Responsible for project management of search engine optimisation campaigns. Includes liasing with clients, website SEO audits and implementing search engine friendly websites.

• Online Marketing Manager

  ADL Partner

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  January 2007 — August 2007 (8 months)

  Responsible for increasing sales via the online channel. Using a mixture of marketing techniques including email (house and third-party), affiliate marketing, SEO and Pay Per Click.
  
  Developed an online marketing plan targeting the areas in which the website needed to improve. A combination of new marketing tactics and increased conversion rates succeeded in increasing online sales to a level 5 times that of 2006, in just 6 months.

• Online Marketing Manager

  Freelance (Self-employed)

  (Self-Employed; Myself Only; Online Media industry)

  January 2007 — August 2007 (8 months)

  Consulting for companies requiring help with online marketing strategy and implementation.

• Web Production Manager

  Challenge Business

  (Privately Held; 51-200 employees; Events Services industry)

  November 2000 — November 2006 (6 years 1 month)

  An event management company based in Southampton, Hampshire, running mainly sailing events where participation is open to all, regardless of sailing experience.
  
  Responsible for all the websites for the company, including event-specific ones. Also devised and managed the email marketing programme.
  
  Websites managed include: Global Challenge 2004/05 Official site, EDS Atlantic Challenge (for Open 60 yachts), Round Britain & Ireland Challenge 2003/2004/2005, Atlantic Rally for Cruisers, Challenge Transat 2002 and Ireland Challenge 2006.

• Web Production Manager

  Global Challenge 2004/5

  (Privately Held; Events Services industry)

  September 2004 — July 2005 (11 months)

  Major project for the round the world race, held every four years. Project managed entire website project, plus was a member of the marketing team. Over the 11 months that the website was running, there were 2,100,000 visits garnering 37.5 million page views. Each month there was an average of 65,000 unique visitors, with a maximum of 112,000. An average visitor spent 12.94 minutes on the website, and they viewed 18.68 pages per visit.

• Senior Web Producer

  Alchemy Digital

  (Privately Held; 11-50 employees; Internet industry)

  November 1996 — November 2000 (4 years 1 month)

  A web design company with a portfolio of blue chip clients. I was responsible for the implementation of a project, including concept, navigation and data organisation. Project management, HTML and web graphics skills.
  
  Was also responsible for the search engine optimisation for all clients.
  
  Projects worked on included: Twinings Tea & Twinings Foodservice, Anglia Television, Meridian Television, The Kite Shop, Home Sale Network, David Clulow Opticians, DVB, Eurostar, Hampshire County Council: Project Integra, National Air Traffic Services (NATS), NDS Broadcast, Oil Spill Response Ltd, Reliance Security, Royal Southampton Yacht Club, Southampton & South West Hampshire Health Authority.

• PC Sales & Support

  Computronik Systems

  (Computer Hardware industry)

  September 1994 — October 1996 (2 years 2 months)

  Independent computer store selling PCs and peripherals.
  
  Responsible for a wide range of sales and marketing activities. These included the design and production of brochures and promotional literature, and storefront merchandising in addition to general sales duties.

Additional Information

Kerry Dye’s Websites:

• Vertical Leap SEO company

Kerry Dye’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch