Kerry Bettenhausen

Kerry Bettenhausen

Contracting Chaos / Consulting & Freelance

Charlotte, North Carolina Area
Marketing and Advertising

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Kerry Bettenhausen's Overview

  • Communications Consultant for the Chief Nurse (Volunteer) at American Red Cross
  • Director, Marketing-Institutional Health Care Segment at TIAA-CREF
  • Director, Financial Writing & Thought Leadership at American Century Investments

500+ connections


Kerry Bettenhausen's Summary

Currently seeking new opportunities for project-based work, full-time engagements and networking.

■ Business and marketing professional with an acute ability to identify strategic opportunities and drive quantifiable results in organizations

■ Extensive experience running cross-functional, multi-channel initiatives resulting in increased sales, profitability and better client outcomes

■ Recognized for critical thinking skills and creative approaches to solving complex problems

■ Proven success across multiple industries

Kerry Bettenhausen's Experience

Lead Strategist / Principal

Contracting Chaos

Privately Held; 1-10 employees; Marketing and Advertising industry

August 2008Present (6 years 2 months) Charlotte, NC Area

Contracting Chaos is a virtual creative agency. Through targeted freelance staffing, we partner with organizations to strengthen strategic capabilities in the areas of business planning, content development, digital marketing and website design.

- Strategic consulting
- Freelance resource procurement and support
- Branding
- Content development

...Much of the time chaos is what's needed to be the catalyst of something better, more dynamic and predictably unpredictable.

Communications Consultant for the Chief Nurse (Volunteer)

American Red Cross

September 2013July 2014 (11 months) National HQ, Washington, D.C. (remote)

Director, Marketing-Institutional Health Care Segment


January 2010November 2010 (11 months) Charlotte, NC

Director, Financial Writing & Thought Leadership

American Century Investments

July 2006July 2008 (2 years 1 month) Kansas City, MO

Director of Product Management

H&R Block Financial Advisors (now Ameriprise)

October 2001July 2006 (4 years 10 months) Kansas City, MO

Associate Integrated Communications Manager

Hallmark Cards

September 2000June 2001 (10 months) Kansas City, MO

AVP District Marketing Manager

Merrill Lynch

September 1998October 2000 (2 years 2 months) Little Rock, AR and Kansas City, MO

Multiple Teaching and Curating Roles (UW-Madison, IUPUI & others)

University of Wisconsin-Madison

August 1993February 1998 (4 years 7 months) Madison, WI, Indianpolis, IN and Austin, TX

Kerry Bettenhausen's Education

University of Wisconsin-Madison

MFA, Graphics


magna cum laude

Activities and Societies: Teaching Assistant August 2005-December 2006. Contemporary Art Theory instructor.

The University of Dallas

BA, Liberal Arts; Graphics


cum laude

Activities and Societies: University of Dallas Rome Program, Fall 1990. Traveled to 13 countries as extension of my education.

Kerry Bettenhausen's Skills & Expertise

  1. Management Consulting
  2. Strategic Planning
  3. Marketing Communications
  4. Writing
  5. Marketing Strategy
  6. Business Analysis
  7. Financial Services
  8. Brand Management
  9. Vendor Management
  10. Editorial
  11. Art Direction
  12. Project Management
  13. Contract Negotiation
  14. Digital Marketing
  15. Competitive Analysis
  16. Non-profits
  17. Product Management
  18. Marketing
  19. Entrepreneurship
  20. Management
  21. Segmentation
  22. Creative Direction
  23. Integrated Marketing
  24. Market Research
  25. Sales
  26. Budgets
  27. New Business Development
  28. Product Development
  29. Leadership
  30. Strategic Partnerships
  31. Business Development
  32. Forecasting
  33. Strategy
  34. Marketing Research
  35. Analysis
  36. E-commerce
  37. Brand Development
  38. Market Planning
  39. Cross-functional Team Leadership
  40. Direct Mail
  41. Multi-channel Marketing
  42. B2B
  43. Business Planning
  44. Program Management
  45. Online Marketing
  46. Training
  47. Team Leadership
  48. Sales Operations

View All (48) Skills View Fewer Skills

Kerry Bettenhausen's Additional Information


- Healthcare advocacy - Education

Groups and Associations:

~Doctors for America, PR and CharlotteFest, September, 2012-present; ~Board Member, Director of Public Engagement: Abzyme Research Foundation ~Women Business Leaders of the U.S. Healthcare Industry (WBL) 2011; ~MicroSociety April 2012 – July 2012 (Comprehensive branding strategy and attended their 20th Annual Conference in Philadelphia in June 2012); ~IABC 2001-2008 Kansas City Chapter

Honors and Awards:

2008 James E. Stowers Circle of Honor, American Century Investments (Top 12 management award).

2008 Challenging & Inspiring Award, Investment Management. American Century Investments.

Kerry Bettenhausen's Certifications

  • Series 7, 24, 66 (lapsed)

    • FINRA

Kerry Bettenhausen's Projects

  • Portfolio / Clients

    • July 2008 to Present
    Team Members: Kerry Bettenhausen

    Please visit the web site: to get an idea of what we can do for your business. Thank you for visiting.

Kerry Bettenhausen's Volunteer Experience & Causes

  • Volunteer Experience

    • Communications Consultant for Nursing and Health

      American Red Cross
      • Health
      September 2013 present (1 year 1 month)

      Provide social media and internal communications support to the Chief Nurse of the National Red Cross and Lead Nurses across the U.S.

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Environment
      • Health

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