Keri Shane

Current

• Marketing & Sales Associate at Panoramic Images
• Water Aerobics Group Exercise Instructor, (part-time) at McGaw YMCA

Past

• Substitute Teacher at Evanston Township High School, District 202
• Substitute Teacher at Evanston/Skokie School District 65
• Sales & Marketing Manager at American Specialty Toy Retailing Association

• Account Executive at The BusBank
• Field Representative at American Massage Therapy Association
• Member Benefit/Marketing Coordinator at American Academy of Disability Evaluating Physicians
• Conference Director at International Quality & Productivity Center
• Director of Sales and Marketing at North Shore Center for the Performing Arts in Skokie
• Inside Sales Representative at Baxter Healthcare Corporation
• Contract Sales Analyst, Specialist, Representative at Baxter Healthcare Corporation

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Education

• Central Michigan University
• CONTINUING EDUCATION

Recommended

1 person has recommended Keri

Connections

29 connections

Industry

Marketing and Advertising

Websites

• McGaw YMCA
• Panoramic Images

Keri Shane’s Summary

PROFILE

• Creative, energetic, and versatile business professional, who consistently meets and exceeds goals, with extensive experience creating, marketing, managing, and negotiating products, programs, and services in public, non-profit, and service organizations.
• Develop and maintain productive relationships with key clients, personnel, vendors, and volunteers to understand their goals, provide solutions that meet or exceed expectations, cultivate new business, and persuade them to make decisions that lead to increased profits.
• Proficient in Spanish, collaborating, communicating, copywriting, editing, multi-tasking, networking, organizing, persuading, presenting, problem solving, research analysis, volunteering, and managing budgets, events, inventory, and projects.

Keri Shane’s Specialties:

• Marketing, research, promotions, lead generation, sales, and negotiations.
• Building/maintaining strong client, staff, and vendor relations.
• Event management, collaborating with volunteer leaders/boards.
• Excellent communication, interpersonal, editing skills.
• Non-profits, public, and service organizations.
• MS Access, Excel, Outlook, Picture Manager, PowerPoint, Publisher, Word.
• Adobe Reader, Photoshop Album Starter Edition 3.0; ACT; iMIS; PB Smart Mailer; Internet Research.

Keri Shane’s Experience

• Marketing & Sales Associate

  Panoramic Images

  (Photography industry)

  May 2008 — Present (7 months)

  • Market ultra hi-res, panoramic, and wide-format images to the wide-format printing industry.
  • Create and collaborate on marketing plans and collateral including advertising for industry magazine, brochures, forms, and website content.
  • Provide marketing and sales support.
  • Utilize FileMaker Pro database administering contacts, sales requests, and images.
  • Attend NeoCon World’s Trade Fair 2008 to connect and partner with established and potential clients.

• Water Aerobics Group Exercise Instructor, (part-time)

  McGaw YMCA

  (Non-Profit; 201-500 employees; Non-Profit Organization Management industry)

  May 2007 — Present (1 year 7 months)

  • Teach aquatic aerobics part-time, including muscle strengthening, cardiovascular endurance, and flexibility, to adults, of various ages, leading and motivating them in group exercise.
  • Complete Aqua Fitness Workshop and earn 5 continuing education units from the Aerobics and Fitness Association of America.
  • Achieve American Red Cross certificates for CPR – Adult, Child, Infant and AED Essentials.

• Substitute Teacher

  Evanston Township High School, District 202

  (Education Management industry)

  April 2008 — June 2008 (3 months)

  Taught and completed lesson plans for 9-12th grade including Daycare, English, Literature, Math (Algebra, Geometry), Reading, Science (Anatomy, Biology, Chemistry), Spanish, and Special Education.

• Substitute Teacher

  Evanston/Skokie School District 65

  (Education Management industry)

  April 2008 — June 2008 (3 months)

  Taught and completed lesson plans for K-8th grade for District 65 at 10 of the 19 schools including Kindergarten, 3rd-8th grades and Drama, Gym, Language Arts, Math, Reading, Science, and Special Education.

• Sales & Marketing Manager

  American Specialty Toy Retailing Association

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  November 2007 — December 2007 (2 months)

  • Marketed, sold, and increased annual industry trade show exhibit booth spaces by $12,000, sponsorship by $6000 and advertising to grow international specialty toy show.
  • Recruited and grew retailer, manufacturer, manufacturer representative, and affiliate membership in association.
  • Created, coordinated, and distributed articles for the weekly e-bulletin, direct mail pieces, marketing communication plans, and e-mails to promote annual industry trade show, sponsorship, networking events and member benefits.
  • Developed design/print vendor relationships to produce communication materials.

• Account Executive

  The BusBank

  (Privately Held; 51-200 employees; Transportation/Trucking/Railroad industry)

  October 2006 — April 2007 (7 months)

  • Marketed independently owned charter buses for ground transportation use by private groups.
  • Cultivated relationships with bus operators, groups, and staff, negotiating and managing inventory, prices, customized proposals, services, and terms while maintaining quality assurance criteria.
  • Won team 4th Quarter 2006 Quality Assurance award for the Southeast region.
  • Expanded Southeast region charter bus transportation service by $95,000 in 6 months.

• Field Representative

  American Massage Therapy Association

  (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

  August 2004 — July 2006 (2 years)

  • Developed, implemented, and managed a marketing and communications plan to increase student members by forming relationships with over 500 massage therapy educators and 50 state chapter board volunteers, to assist and train in recruitment marketing planning and implementation.
  • Promoted and increased massage therapy student membership by 45% in 2 years.
  • Exhibited student membership materials and networked at 3 annual meetings, a conference for 150 educators and 4 school job fairs for over 90 attendees.
  • Wrote student recruitment articles for quarterly bulletin/AMTA web site and edited reports, shared at annual volunteer training program, resulting in 120 student recruitment presentations by volunteers.
  • Produced and coordinated student career guide CD-ROM and distributed 60,000 copies which increased number of unique Web site visits to Students membership section by 5%.
  • Administered bi-monthly electronic newsletter and sent to over 6000 student/potential members.

• Member Benefit/Marketing Coordinator

  American Academy of Disability Evaluating Physicians

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  October 2001 — July 2004 (2 years 10 months)

  • Earned 2003 President’s Award for outstanding job performance.
  • Advertised, recruited and grew physician membership by 4% monthly averaging about $54,000 in 3 years and managing approval process.
  • Marketed 20-35 continuing medical education seminars/year, averaging 100 healthcare attendees, by managing printer vendors and quality control, publicizing 12,500 brochures per course, identifying target audience, purchasing mail lists, and monitoring direct mail costs and response rate.
  • Collaborated on annual convention for 300 and regional seminar for 120 healthcare providers.

• Conference Director

  International Quality & Productivity Center

  (Privately Held; 51-200 employees; Management Consulting industry)

  October 2000 — April 2001 (7 months)

  • Acquired intellectual content for strategic business conferences identifying key topics by market research with industry executives, securing experts as keynote speakers, copywriting, delivering brochures to target audiences, and collaborating with sponsorship and marketing divisions.
  • Increased educational conference attendance by 60%.
  • Directed and oversaw on-site educational conference program for 100 professionals.

• Director of Sales and Marketing

  North Shore Center for the Performing Arts in Skokie

  (Non-Profit; 11-50 employees; Entertainment industry)

  August 1999 — September 2000 (1 year 2 months)

  • Executed a marketing plan to increase usage, revenue, and awareness of center, performing arts companies’/rental clients’ events by establishing positive relationships with local/national markets.
  • Wrote and distributed advertisements, brochures, and press releases to media and clients.
  • Partnered with Skokie and Evanston Chambers of Commerce on Networking Extravaganza for more than 150 members/guests and promoted venue at monthly networking events for 25 people.
  • Identified and solicited local and national businesses increasing ticket sponsorship by $8,500.

• Inside Sales Representative

  Baxter Healthcare Corporation

  (Public Company; 5001-10,000 employees; BAX; Medical Devices industry)

  July 1997 — August 1999 (2 years 2 months)

  • Increased blood freezing container sales by 99% in the United States.
  • Increased specialty blood filter sales by 14% quarterly in the Western Region.
  • Cultivated strategic accounts by influencing key contacts to evaluate a cost effective marketing/sales program and partnering with customer service, field sales, and marketing.

• Contract Sales Analyst, Specialist, Representative

  Baxter Healthcare Corporation

  (Public Company; 5001-10,000 employees; BAX; Medical Devices industry)

  December 1990 — July 1997 (6 years 8 months)

  • Negotiated, analyzed, and authorized over 1000 hospital, hemophilia, and home care bid requests, valued up to $5 million in sales, with purchasing staff, marketing and sales team.
  • Streamlined Contract Sales’ training program decreasing bid processing and billing time.
  • Reduced outstanding daily receivables.

Keri Shane’s Education

• Central Michigan University

  B.S.B.A., Marketing Major, Spanish Minor

  Honors: Sigma Iota Epsilon Honorary Management Fraternity, Member of Outstanding College Students of America, Inc., Board of Trustees Academic Honors Scholarship

  Activities and Societies:

  Marching Band, Clarinet player.

• CONTINUING EDUCATION

  Unlocking the Puzzle, Creating Successful Marketing Plans – Arts & Business Council, DePaul University, Chicago, IL (2000)
  Staying Out of the Circular File: Direct Mail That Works and Effective Database Management – Arts & Business Council, DePaul University, Chicago, IL (1999)
  Professional Teleselling Skills – Learning International, Schaumburg, IL (1997)
  Negotiation Skills – Baxter Institute, Deerfield, IL (1997)
  Professional Selling Skills – Learning International, Deerfield, IL (1994)
  Management Skills – Community Education Program at Township High School District 214, Arlington Heights, IL (1993)

Additional Information

Keri Shane’s Websites:

• McGaw YMCA
• Panoramic Images

Keri Shane’s Interests:

Marketing, communications, event planning, music, performing arts (volunteered and performed in 10 community theatre performances and volunteered on board), photography, travel (including international-Bahamas, Canada, England, France, Grand Cayman, Italy, Scotland, Switzerland), water aerobics, NIA and Zumba.

Keri Shane’s Groups:

Volunteer, Remy Bumppo Theatre Company, 2008.
Member, Evanston YMCA, 2003-Present; Water Aerobics Group Exercise Instructor, 2007-Present.
Performer, Marquee Theatre Company, 2000-02; Board Member/Performer, Theatre in Revue, 1996-98.
Member, Skokie/Evanston Chambers of Commerce, League of Chicago Theatres, Chicago Convention & Tourism Bureau, 1999-2000., Career Resource Center, Skokie Career Support Group, Jewish Vocational Services.

•    Central Michigan University - Alumni

Keri Shane’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch