Creative Marketing / Account-Event Management
Greater Chicago Area
- Current
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- Marketing & Account Executive at Panoramic Images
- Water Aerobics Group Exercise Instructor, (part-time) at McGaw YMCA
- Past
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- Substitute Teacher at Evanston Township High School, District 202
- Substitute Teacher at Evanston/Skokie School District 65
- Account Executive at The BusBank
- Field Representative at American Massage Therapy Association
- Member Benefit/Marketing Coordinator at American Academy of Disability Evaluating Physicians
- Conference Director at International Quality & Productivity Center
- Director of Sales and Marketing at North Shore Center for the Performing Arts in Skokie
- Inside Sales Representative at Baxter Healthcare Corporation
- Contract Sales Analyst, Specialist, Representative at Baxter Healthcare Corporation
- Education
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- Central Michigan University
- CONTINUING EDUCATION
- Recommended
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1 person has recommended Keri - Connections
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37
connections
- Industry
- Marketing and Advertising
- Websites
Keri Shane’s Summary
• Comprehensive experience in marketing, managing, negotiating, and business development, including events, products, programs, and services in public, non-profit, and service organizations.
• Develop and maintain productive relationships with key clients, personnel, vendors, and volunteers to understand their goals, provide solutions that meet or exceed expectations, cultivate new business, and persuade them to make decisions that lead to increased profits.
• Proficient in Spanish, collaborating, communicating, copywriting, creating, editing, multi-tasking, networking, organizing, persuading, presenting, problem solving, reporting, training, and volunteering.
• Skilled in instructing aquatic aerobics, muscle strengthening, and cardiovascular fitness, as a Water Aerobics Group Exercise Instructor, at the McGaw YMCA, Evanston, IL, since May 2007.
Keri Shane’s Specialties:
• Marketing, research, promotions, lead generation, and negotiations.
• Building/maintaining strong client and staff relations.
• Event management, collaborating with volunteer leaders/boards.
• Excellent communication, interpersonal, editing skills.
• MS Access, Excel, Outlook, Picture Manager, PowerPoint, Publisher, Word; Windows XP.
• Mac OS X, Mac Mail, Filemaker Pro v6.
• Adobe Reader, Photoshop CS2, Photoshop Album Starter Edition 3.0; ACT; iMIS; PB Smart Mailer; Internet Research.
Keri Shane’s Experience
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Marketing & Account Executive
Panoramic Images
(Photography industry)
July 2008 — Present (1 year 1 month)
• Negotiate, customize, distribute, and process Rights-Managed and Royalty-Free Licensing quotes and invoices, via direct and online orders, averaging $26,000/month.
• Create, collaborate on, and manage the $50,000 marketing budget, plan, and collateral including advertisements in industry directories, magazines, and websites.
• Research over 250,000 photographs from over 200 international photographers, assembling lightboxes and saved sets of images for clients’ projects.
• Utilize FileMaker Pro v6 administering contacts, license estimates/invoices, image research sets, and the delivery of low, high, maximum, and drum scan quality image files.
• Attend NeoCon World’s Trade Fair ‘08 and Graph Expo ‘08 connecting with customers and partners.
• Investigate past due invoices collecting 45% in 7 months. -
Water Aerobics Group Exercise Instructor, (part-time)
McGaw YMCA
(Non-Profit; Non-Profit Organization Management industry)
May 2007 — Present (2 years 3 months)
• Instruct adults, of various ages, in aquatic aerobics, muscle strengthening, and cardiovascular fitness.
• Complete Aqua Fitness Workshop and earn 5 continuing education units from the Aerobics and Fitness Association of America.
• Achieve American Red Cross certificates for CPR – Adult, Child, Infant and AED Essentials. -
Substitute Teacher
Evanston Township High School, District 202
(Education Management industry)
April 2008 — June 2008 (3 months)
Taught and completed lesson plans for 9-12th grade including Daycare, English, Literature, Math (Algebra, Geometry), Reading, Science (Anatomy, Biology, Chemistry), Spanish, and Special Education.
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Substitute Teacher
Evanston/Skokie School District 65
(Education Management industry)
April 2008 — June 2008 (3 months)
Taught and completed lesson plans for K-8th grade for District 65 at 10 of the 19 schools including Kindergarten, 3rd-8th grades and Drama, Gym, Language Arts, Math, Reading, Science, and Special Education.
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Account Executive
The BusBank
(Privately Held; Leisure, Travel & Tourism industry)
October 2006 — April 2007 (7 months)
• Marketed charter buses, closing and processing over $75,000 in customized transportation proposals.
• Cultivated relationships with bus operators, groups, and staff, negotiating and managing inventory, prices, customized proposals, services, and terms while maintaining quality assurance criteria.
• Won team 4th Quarter 2006 Quality Assurance award for the Southeast region.
• Expanded Southeast region charter bus transportation service by $95,000 in 6 months. -
Field Representative
American Massage Therapy Association
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
August 2004 — July 2006 (2 years)
• Developed, implemented, and managed a marketing and communications plan to increase student members by forming relationships with over 500 massage therapy educators and 50 state chapter board volunteers, to assist and train in recruitment marketing planning and implementation.
• Promoted and increased massage therapy student membership by 45% in 2 years.
• Exhibited student membership materials and networked at 3 annual meetings, a conference for 150 educators and 4 school job fairs for over 90 attendees.
• Wrote student recruitment articles for quarterly bulletin/AMTA web site and edited reports, shared at annual volunteer training program, resulting in 120 student recruitment presentations by volunteers.
• Produced and coordinated student career guide CD-ROM and distributed 60,000 copies which increased number of unique Web site visits to Students membership section by 5%.
• Administered bi-monthly electronic newsletter and sent to over 6000 student/potential members. -
Member Benefit/Marketing Coordinator
American Academy of Disability Evaluating Physicians
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
October 2001 — July 2004 (2 years 10 months)
• Earned 2003 President’s Award for outstanding job performance.
• Advertised, recruited and grew physician membership by 4% monthly averaging about $54,000 in 3 years and managing approval process.
• Marketed 20-35 continuing medical education seminars/year, averaging 100 healthcare attendees, by managing printer vendors and quality control, publicizing 12,500 brochures per course, identifying target audience, purchasing mail lists, and monitoring direct mail costs and response rate.
• Collaborated on annual convention for 300 and regional seminar for 120 healthcare providers. -
Conference Director
International Quality & Productivity Center
(Privately Held; 51-200 employees; Management Consulting industry)
October 2000 — April 2001 (7 months)
• Acquired intellectual content for strategic business conferences identifying key topics by market research with industry executives, securing experts as keynote speakers, copywriting, delivering brochures to target audiences, and collaborating with sponsorship and marketing divisions.
• Increased educational conference attendance by 60%.
• Directed and oversaw on-site educational conference program for 100 professionals. -
Director of Sales and Marketing
North Shore Center for the Performing Arts in Skokie
(Non-Profit; 11-50 employees; Entertainment industry)
August 1999 — September 2000 (1 year 2 months)
• Executed a marketing plan to increase usage, revenue, and awareness of center, performing arts companies’/rental clients’ events by establishing positive relationships with local/national markets.
• Wrote and distributed advertisements, brochures, and press releases to media and clients.
• Partnered with Skokie and Evanston Chambers of Commerce on Networking Extravaganza for more than 150 members/guests and promoted venue at monthly networking events for 25 people.
• Identified and solicited local and national businesses increasing ticket sponsorship by $8,500. -
Inside Sales Representative
Baxter Healthcare Corporation
(Public Company; 5001-10,000 employees; BAX; Medical Devices industry)
July 1997 — August 1999 (2 years 2 months)
• Increased blood freezing container sales by 99% in the United States.
• Increased specialty blood filter sales by 14% quarterly in the Western Region.
• Cultivated strategic accounts by influencing key contacts to evaluate a cost effective marketing/sales program and partnering with customer service, field sales, and marketing. -
Contract Sales Analyst, Specialist, Representative
Baxter Healthcare Corporation
(Public Company; 5001-10,000 employees; BAX; Medical Devices industry)
December 1990 — July 1997 (6 years 8 months)
• Negotiated, analyzed, and authorized over 1000 hospital, hemophilia, and home care bid requests, valued up to $5 million in sales, with purchasing staff, marketing and sales team.
• Streamlined Contract Sales’ training program decreasing bid processing and billing time.
• Reduced outstanding daily receivables.
Keri Shane’s Education
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Central Michigan University
B.S.B.A. , Marketing Major, Spanish Minor
Honors: Sigma Iota Epsilon Honorary Management Fraternity, Member of Outstanding College Students of America, Inc., Board of Trustees Academic Honors Scholarship
- Activities and Societies:
- Marching Band, Clarinet player.
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CONTINUING EDUCATION
Unlocking the Puzzle, Creating Successful Marketing Plans – Arts & Business Council, DePaul University, Chicago, IL (2000)
Staying Out of the Circular File: Direct Mail That Works and Effective Database Management – Arts & Business Council, DePaul University, Chicago, IL (1999)
Professional Teleselling Skills – Learning International, Schaumburg, IL (1997)
Negotiation Skills – Baxter Institute, Deerfield, IL (1997)
Professional Selling Skills – Learning International, Deerfield, IL (1994)
Management Skills – Community Education Program at Township High School District 214, Arlington Heights, IL (1993)
Additional Information
Keri Shane’s Websites:
Keri Shane’s Interests:
Marketing, communications, event planning, music, performing arts (volunteered and performed in 10 community theatre performances and volunteered on board), photography, travel (including international-Bahamas, Canada, England, France, Grand Cayman, Italy, Scotland, Switzerland), water aerobics, NIA and Zumba.
Keri Shane’s Groups:
Volunteer, Remy Bumppo Theatre Company, 2008.
Member, Evanston YMCA, 2003-Present; Water Aerobics Group Exercise Instructor, 2007-Present.
Performer, Marquee Theatre Company, 2000-02; Board Member/Performer, Theatre in Revue, 1996-98.
Member, Skokie/Evanston Chambers of Commerce, League of Chicago Theatres, Chicago Convention & Tourism Bureau, 1999-2000., Career Resource Center, Skokie Career Support Group, Jewish Vocational Services.
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Central Michigan University - Alumni
Keri Shane’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
