Keri Samiec

Keri Samiec

Sr. Account Manager at Interrupt Marketing

Location
Toledo, Ohio Area
Industry
Marketing and Advertising

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Keri Samiec's Overview

Current
Past
  • Director of Product Development at J&L Marketing
  • Sr. Client Service Executive at HSR Business to Business
  • Account Manager at Lauerer Markin Group

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Education
  • University of Toledo
  • University of Toledo
Recommendations

16 people have recommended Keri

Connections

500+ connections

Keri Samiec's Summary

Talented marketing and communications professional with a MBA and over a decade of agency experience in account management, strategic problem-solving, marketing program development and relationship building.

With a drive for success and a passion for "back to the basics" marketing, I'm proud of the success I've achieved through the years. Here's a sampling of the results driven activity inspired by my work ethic and straightforward thinking:

• Balance of work, community service and play. Lateral promotion to business development at Fahlgren; creation of seven SIGs and managing 24 volunteers with the AMA, starting a privately held business and running both the Marine Corps and Chicago Marathons during 2008 - 2010

• Successful team collaboration in the first significant advertising win of the Panama City Beach account for Fahlgren

• On time-on budget development and production of the first catalog Ansell has offered their sales force in over seven years

• Exceeded sales objectives at J&L Marketing by an average of 68% between Aug. '05 - Jan. '06. Twice named "Rookie of the Month" in Oct. and Nov.'05

• Persuasive communicator trained in the art of cold calling, objection handling and strategic problem solving

• Highly experienced in creating conversion and loyalty programs for dealers and distributors

• Skilled in the development of complex and lengthy collateral pieces including direct mail utilizing variable data printing, brochures, catalogs, annual reports

• Have developed successful integrated programs including video, print ads & media plans, trade shows, PR and custom publications to ensure quality leads and sales cultivation. Makino recorded a banner year in '04

• Current and past clients include B-to-B, B-to-C and Non-profit: CertainTeed, Ansell HealthCare, Oldcastle, GE, Owens Corning, the Dow Chemical Compay, Therma-Tru Corporation, Makino, Hause Machines, Van Dorn Demag Corporation, The Toledo Zoo.

Specialties

Marketing and Brand Management

Supervised the development of marketing and sales promotional materials for numerous national and international clients with special attention given to brand protection, effective implementation and measurable follow-through. Mainly focused on the development of integrated marketing and communication programs for medium to large sized B-to-B clientele.

Keri Samiec's Experience

Sr. Account Manager

Interrupt Marketing

Privately Held; 11-50 employees; Marketing and Advertising industry

February 2010 – Present (2 years 1 month) Toledo, Ohio Area

Interrupt Marketing is the channel marketing expert for the building materials industry. We develop marketing strategies that make our clients an indispensable partner with their key customers, such as contractors, dealers, builders, big box stores and architects.

VP of Special Interest Groups

Columbus American Marketing Association

Nonprofit; 51-200 employees; Nonprofit Organization Management industry

September 2008 – June 2010 (1 year 10 months)

Columbus Chapter of the American Marketing Association with a 16 person board and nearly 300 members.

Account Supervisor

Fahlgren

Privately Held; 51-200 employees; Marketing and Advertising industry

April 2008 – November 2009 (1 year 8 months)

Fahlgren is a full-service marketing and communications firm offering services in Advertising, Design, PR, Interactive and Event Marketing. The agency is headquartered in Columbus, OH with regional offices in Atlanta, Cincinnati, Dayton, Ft. Lauderdale, Parkersburg, and Toledo.

Sales Director

AcuPOLL Research, Inc.

Privately Held; 11-50 employees; Marketing and Advertising industry

April 2007 – October 2007 (7 months)

AcuPOLL Research Inc. is a dynamic and unique market research company helping Fortune 500 companies develop new product ideas and enhance marketing initiatives.

Director of Product Development

J&L Marketing

Privately Held; 51-200 employees; Marketing and Advertising industry

June 2005 – April 2007 (1 year 11 months)

Direct marketing firm headquartered in Louisville, KY targeting the automotive and RV markets.

Sr. Client Service Executive

HSR Business to Business

Privately Held; 51-200 employees; Marketing and Advertising industry

March 2004 – May 2005 (1 year 3 months)

Nationally renowned business-to-business marketing communications firm headquartered in Cincinnati, Ohio. Recognized as the top B-to-B agency in the country in 2005 and again in 2007.

Account Manager

Lauerer Markin Group

2000 – 2003 (3 years)

Full-service B-to-B Marketing and Communications firm providing Advertising, PR and Interactive support to Fortune 500 companies in healtcare, capital goods, construction and automotive industries.

Keri Samiec's Education

University of Toledo

MBA, Marketing

For the better part of two years I worked full-time and took classes in the evening. In the spring of 2003, I chose to take a full-load of classes (6 in fact) in order to finish my graduate degree.

GPA - 3.727

University of Toledo

BBA, Marketing

Activities and Societies: Director of Freshman Camp Program, University YMCA President of Student Executive Cabinet, University YMCA

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