Business Analysis Office Leader and Marketing Coordinator at IONICS
Brazil
Business Analysis Office Leader and Marketing Coordinator at IONICS
Brazil
Claudio Brancher Kerber is a Business and Marketing professional who works with software and Internet based applications since 1997. Kerber, as he likes to be called, is currently focusing on the Business Analysis field.
Business Analysis, system Analysis, team management, project management, Web development, web promotion, training and support.
(Public Company; Machinery industry)
September 2008 — Present (11 months)
(Public Company; Machinery industry)
June 2008 — Present (1 year 2 months)
(Non-Profit Organization Management industry)
February 2008 — Present (1 year 6 months)
(Non-Profit; Civic & Social Organization industry)
August 2002 — Present (7 years)
I´m a day host for Servas International in my town. Don´t know Servas? visit www.servas.org
(Internet industry)
June 1997 — June 2008 (11 years 1 month)
Help business to benefit from the best Internet pratices.
(Privately Held; 201-500 employees; Telecommunications industry)
March 2007 — June 2008 (1 year 4 months)
(Privately Held; 201-500 employees; Telecommunications industry)
July 2005 — February 2007 (1 year 8 months)
Key Responsibilities: Website management focusing on customer relationship, sales and distribution.
Key Achievements:
#Website contacts management
#Knowing what the customer is looking for
#Customer satisfaction research through the Internet
# Support to key internal processes that influence sales
- Sales channels post orders through the website from anywhere. Information goes to the headquarters already processed witch saves time and reduces the chance of mistakes.
- On-line marketing merchandise management of materials allows the sales channels to request it directly from the marketing department. The system reports the stock position and it’s level of consumption on each channel.
- On-line ROI reports generation based on the prospect of current IT infrastructure against the new setup proposed with the transition to our solutions. The reports, generated as PDF files with tables and graphics are used by the sales channels as a support to the decision making process.
(Privately Held; 5001-10,000 employees; Health, Wellness and Fitness industry)
March 2003 — July 2005 (2 years 5 months)
Key Responsibilities
Portal Unimed runs the main web site of the Brazil´s biggest health care company, UNIMED, formed by 330 cooperatives with 11 million custumers.
Coordinate the development lifecycle:
* Designing new web applications based on custumer's feedback and processes research.
* Manage a development team of one analyst and programmers.
* Train the representatives to setup the applications.
* Second level support for the tech support team of 10 representatives located on different states (RS,SC,PR,MG,SP,BA,RJ), each responsible for a different region.
* Feedback management to restart the lifecycle.
Key Achievements
Created a great team spirit among the representatives despite the virtual work environment. In less than two years the adoption of our applications by our customers triplicated (from 17% to 51% of usage).
(Educational Institution; 11-50 employees; Research industry)
June 1997 — March 2003 (5 years 10 months)
Key Responsibilities
Multimedia applications interface design and web development.
Key Achievements
Production of the "CD-ROM Fortalezas Multimídia", an incredible collection of information about the portuguese fortifications around the world. The main features are: three thousand pages of text, two thousand pictures, eighteen short videos, virtual reality (virtual reconstruction of a fort in three different centuries) and twenty six points of quick time VR in the same fort.
Graphics, usability, 2D animations, quick time VR and 2D surfaces for 3D objects. Web site and e-commerce application. Logistics for the CD-ROM selling.
(Privately Held; 51-200 employees; Education Management industry)
September 2001 — May 2002 (9 months)
Key Responsibilities
Teach web design for high school students.
Key Achievements
Great experience that improved my training and teaching skills. Got students to learn and enjoy working with web design, based on their own feedback.
(Privately Held; 51-200 employees; Events Services industry)
May 2000 — July 2001 (1 year 3 months)
Key Responsibilities
Manage the development team responsible for producing and maintaining web applications promoting the company events. This included the biggest software event in Latin America - FENASOFT
Key Achievements
Development of B2C and B2B solutions that increased and improved company sales:
* B2C selling tickets to the public over the Internet and promoting the event via e-mail segmented advertisement.
* B2B allowing the exhibitors to buy products for their stands (Internet links, furniture, lights, workers) directly from the suppliers through our web site.
The web site single user access count increased from a hundred a day in 1999 to a thousand a day in 2001 off season, and during events season from fifteen hundred a day in 1999 to twenty thousand a day in 2001.
(Privately Held; 1-10 employees; Information Services industry)
November 1998 — November 1999 (1 year 1 month)
Key Responsibilities Web sites development.
Key Achievements Development of sixteen high quality web sites. Created the interface for the companie's main web site: Guia Floripa.
3 , Business , 2001 — 2004
3 , Engenharia Civil , 1996 — 1998
2 , 1993 — 1995
Swimming, reading, Internet, Marketing, Religion
International Institute of Business Analysis