Kent Speakman

Current

• Director of Business Development at Rare Method
• Greenlight Community Ambassador (Volunteer) at Ferrazzi Greenlight
• President & Executive Producer at Speakman Entertainment Consulting

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Past

• Fundraising Director at Project Smile
• V.P. Accounts & Strategy at Suitcase Interactive
• Manager at Penny Lane Entertainment

• Managing Partner / Co- Owner at Rum Jungle Hospitality Group
• Good Will Ambassador at Africa We Care

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2 more...

Education

• Dale Carnegie Workshops
• Gazelles Leadership Institute
• Northern Alberta Institute of Technology

Recommended

45 people have recommended Kent

Connections

500+ connections

Industry

Online Media

Websites

• Speakman Entertainment
• Twitter
• Rare Method

Kent Speakman’s Summary

I am the Director of an interactive agency that helps companies achieve their objectives through first seeking to understand, creating a strategic plan, and building out online solutions. I also work on a variety of film and television projects with my entertainment consulting company I started in the late 90's. Both are very complimentary positions to each other, especially now TV & Web are emerging platforms.

With a decade's experience in strategic marketing and communications combined with a hand on background in operations and management I am working within my skill sets and passions at Rare Method. I am really happy to be leading our business development team and contributing to the strategy team at our agency. I also help with our Public relations and special events initiatives.

It is key to understand a customer and create an experience that delivers a strong ROI - meeting their objectives. We do this through collaboration with our clients, benchmarking, competitive analysis and strategic planning. I love this part of the job, I get to work with clients in multiple industries and learn the interworking of their organizations. It is my primary role to engage new clients on both national and international levels and lead this collaboration to formulate a plan. I have been lucky enough to have worked with a wide range of clients in the Entertainment, Finance, Tourism & Hospitality, Aviation, Insurance, Luxury, Yachting, Energy/Oil & Gas and Non profit sectors.

Furthermore, I have had the pleasure of working with some of the biggest companies in the entertainment industry, which is an area I am extremely passionate about. I am also currently working on producing a full length feature 3d film as well as 2 television series.

Kent Speakman’s Specialties:

• National & International New Business Development
• Strong understanding of creative process & online marketing
• Knowledge of advertising trends & emerging technologies
• Client management skills
• Sense of humor
• Integrated Marketing, Media & PR Strategy Planning
• Digital Media & Interactive Marketing
• Media Relations: Online/Offline Buying
• Publicity Initiatives, Promotions & Events
• Business Partnerships, Alliances & Negotiation
• Executive Leadership & Team Building

Kent Speakman’s Experience

• Director of Business Development

  Rare Method

  (Public Company; RAM; Marketing and Advertising industry)

  February 2009 — Present (6 months)

  www.raremethod.com
  
  As a member of the team at Rare Method I am responsible for working with departmental leads and the executive team to develop new business strategies as well as manage all new business opportunities through direct and indirect channels.
  
  I develop presentations that highlight innovative strategy, award winning design and most importantly business results for our new clients. This is possible through an understanding of the organizations we work with, industry standards and emerging technologies.

• Greenlight Community Ambassador (Volunteer)

  Ferrazzi Greenlight

  (Privately Held; Marketing and Advertising industry)

  September 2008 — Present (11 months)

  I am an ambassador to the global community who believes YOU CAN’T SUCCEED ALONE – and why would you want to? Greenlight Community is ground central for the peer-based mutual success movement launched first in Keith Ferrazzi’s Never Eat Alone, and now in Who’s Got Your Back, the breakthrough program to building deep, trusting relationships that create success, and won’t let you fail. I help to facilitate putting on gatherings and supporting community networking events in locations in Canada and the USA. I also help to connect members with peers who can help and support them through synergies in goals and/or mentorship opportunities. The ideology of the Greenlight Community is that the deep, generous relationships we build together will help us turn our plans, goals, and dreams into realities!

• President & Executive Producer

  Speakman Entertainment Consulting

  (Motion Pictures and Film industry)

  October 1998 — Present (10 years 10 months)

  I started working as an AP on a comedy series for Canadian series called "How Bout Not'. From there I had the chance to work on and off as a consultant for a couple of Independent films such as "Halo" and "Boxing with God". I had the opportunity to be both behind and in front of the camera. I ended up co-hosting an entertainment segment for “Eye on Entertainment” as well as some other local television spots.
  
  In 2002 I began a partnership and produced a self help video series which I distributed across Canada and the USA. I oversaw and managed the online marketing initiatives also.
  
  I have arranged casting calls, negotiated location contracts, oversaw graphic design, brand management, web and interactive integrated initiatives, newsletters, promotional items, and branded CDs / DVDs for a variety of projects.
  
  My network of contacts in the indusrtry in production, distribution and marketing of projects allows me to add value and help people in a wide range of ways. Recent projects include "The Service" which is in production currently, and a 3d Feature "Dead Still".

• Fundraising Director

  Project Smile

  (Non-Profit Organization Management industry)

  January 2007 — February 2009 (2 years 2 months)

  As a member of the Project Smile team, I helped to facilitate our fundraising efforts and events throughout the year. This included partnership development, sponsorship, event management and public relations initiatives.
  
  Project Smile is a not for profit organization that is fully managed and supported by Suitcase Interactive Staff, Clients, friends and partners. Each November, the entire Suitcase staff travels to Mexico to help build feeding centers and bring supplies to the less fortunate children in Mexico.

• V.P. Accounts & Strategy

  Suitcase Interactive

  (Privately Held; Internet industry)

  December 2006 — February 2009 (2 years 3 months)

  During my time at Suitcase, I successfully brought on a variety of accounts & guided the Suitcase team through competitive analysis, research and strategic planning exercises within multiple industries. I also oversaw our business development team and was responsible for their sales & account management training.
  
  With a portfolio of clients including Microsoft, EA Sports, Deloitte, Shaw, Superchanel, Pattison, Boeing/Skyhook, The Calgary Zoo, Calgary Police Services, 32 Degrees Capital and the Chandran Media Group I have the ability to manage concurrent multiple priorities as well as working as part of a team and approaching problems from a win-win perspective.
  
  I honed and developed my communication skills with a collaborative approach to problem solving and the ability to both lead and work with a highly skilled, cross-functional team.

• Manager

  Penny Lane Entertainment

  (Entertainment industry)

  May 2000 — November 2006 (6 years 7 months)

  I spent almost 7 years in upper management with PLE, one of Canada’s largest restaurant, hospitality and nightlife companies fulfilling roles in operations, public relations, marketing, corporate sponsorship, concerts and special events sales, promotion and management.
  
  I managed 2 Cowboys Locations, Ceilis Irish Pub, Tantra, Coyotes and the Drink while I was with the organization. I helped to develop and implement training programs at most of the locations I managed as well as directly hired, managed and scheduled staff forces ranging from 50 – 500 plus employees including the service staff durring the Calgary Stampede.

• Managing Partner / Co- Owner

  Rum Jungle Hospitality Group

  (Partnership; 201-500 employees; Hospitality industry)

  May 2002 — January 2006 (3 years 9 months)

  I played an integral part in the company's overall management and strategic growth, as well as co-spearheaded its brand development and strategic communications campaigns for a long roster of events and partnerships with clients such as Warner Brothers, Molson, Red Bull, BMG Music, Labatt, DXL Magazine, UMM Magazine, Hawaiian Tropic, Maxim Magazine and ITL Tobacco to name a few..
  
  I was involved in creating or repositioning many or all aspects of these brands on premise campaigns within the partnerships I set up and maintained - including marketing collateral, corporate and internal communications, mission statements and developing ad campaigns for television, radio and print. I also orchestrated a series of successful strategic partnerships throughout Canada and the USA.

• Good Will Ambassador

  Africa We Care

  (Non-Profit Organization Management industry)

  March 2000 — January 2005 (4 years 11 months)

  While living in Edmonton I was a board member responsible for raising awareness through benefit concerts, events and public speaking/television appearances. Currently my efforts include helping to raise awareness and educate people on the need to help and get involved.
  
  Africa We Care is a non-profit organization incorporated in Alberta, and recognized by Canada Customs and Revenue Agency as a Charitable Non-Governmental Organization (NGO) - Registration Number: 86065-3930 RR0001

Additional Information

Kent Speakman’s Websites:

• Speakman Entertainment
• Twitter
• Rare Method

Kent Speakman’s Groups:

Forbes - CEO Network
IABC - International Association of Business Communicators
CMA - Canadian Marketing Association
Salesforce Global Alliance Partner

•    World Young Entrepreneurs Network
•    Executive Suite
•    LinkedSEO
•    World Wildlife Fund
•    American Red Cross
•    Inbound Marketers - For Marketing Professionals
•    CPG Branding and Marketing Forum
•    Advertising Professional
•    Business Development
•    Canadians
•    Online Business Owners
•    Marketing Executives Group
•    MySpace
•    eMarketing Association Network
•    TopLinked.com (Open Networkers)
•    Success Networking
•    Technology Marketing Community
•    Online Advertising Professionals
•    The 4-Hour Academy
•    ThoseInFilm (Motion Pictures & Film Industry)
•    Porsche People: Owners, Global Employees & Admirers
•    Africa we Care Supporters Group
•    thinkLA
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Advertising Professionals
•    TED
•    Toronto Digital Marketing Professionals
•    Film TV Professionals
•    Online Marketing Network
•    Screen Actors Guild (SAG)
•    Social Media Marketing
•    Web Analytics Wednesday NYC
•    User Experience
•    Media Professionals Worldwide
•    Business Development Institute (BDI)
•    Hooray for Hollyworld!
•    London Advertising & Design Group
•    Entertainment Industry
•    TED: Ideas Worth Spreading
•    Animax Entertainment
•    nextMEDIA
•    Calgary's Top Networkers

Kent Speakman’s Honors:

iMedia
Entertainment Marketing Summit
Agency Shoot out - Winner 09

media FRESH
07 DMAA Award Winner
Interactive Agency of the Year

media FRESH
07 DMAA Award Winner
Programmer of the Year

Marketing Magazine’s Digital Marketing Awards
Bronze - Best Interactive - Ecom
2007

Interactive Media Association
Outstanding Acheivement
2007

Interactive Media Association
Best In Class
2007