Ken Tronnes

Ken Tronnes

Marketing Specialist at Marqeta, Inc

Location
Berkeley, California (San Francisco Bay Area)
Industry
Marketing and Advertising

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Ken Tronnes's Overview

Current
Past
Education
Connections

177 connections

Websites

Ken Tronnes' Summary

Able to maintain a sense of humor while under pressure. Thinks outside the box. Full of energy, ideas and enthusiasm. Demonstrated success through attention to detail, teamwork, and adapting quickly to meet and exceed goals under deadline-driven environments with minimal supervision.

Ken Tronnes' Experience

Marketing Specialist

Marqeta, Inc

Privately Held; 11-50 employees; Financial Services industry

March 2014Present (7 months) Emeryville, CA

•Manage all email efforts to include the direction and review with the design team, creation of content, editing of HTML, automation and CRM strategy while keeping up-to-date on best practices. Platforms used: SendGrid and Marketo.

•Maintain email calendar to ensure timely delivery of messages across all markets.

•Ensure optimal email performance through continued testing of subject lines, sender names, content length and direction, design elements, drop times and customer surveys.

•Utilize customer data and spending habits using multiple analytics systems to develop segmentation, messaging for on-boarding and ongoing communication as well as identify opportunities to cross-sell or up sell products.

•Manage social media content creation and tracking across multiple platforms with proven success of increasing followers, engagement and web traffic. Increased followers on Facebook by 190%, Linkedin by 172% and Twitter by 87% in the last year.

•Oversee ongoing Facebook promotion for various campaigns while staying within or under budget.

•Main contributor to blog writing efforts and sole manager of all blog design and deployment through WordPress.

•Provide consulting services to clients (B2B) to provide my online marketing expertise and ensure successful programs.

Marketing Associate

Marqeta, Inc

Privately Held; 11-50 employees; Financial Services industry

March 2013March 2014 (1 year 1 month) Emeryville, CA

Management of Social Media activities. Development of content for online posting. Email marketing content creation and scheduling.

Partnership; 1-10 employees; Law Practice industry

September 2012March 2013 (7 months) Sacramento, California Area

Content development and management for social media channels and blog.

Director of Business Development & Marketing

Sacramento Speakers Series

Public Company; 1-10 employees; Entertainment industry

September 2012March 2013 (7 months) Sacramento, California Area

• Manage Social Media Pages, Website, Blogs, Newsletter Content and Distribution, Email Campaigns and Databases using Constant Contact, Sales Force, and Vendini, a ticketing interface with fully integrated with marketing tools.
• Monitor Social Media activity and engage users while tracking performace and mainting a professional voice.
• Design and create emails and newsletters for distribution using multiple Constant Contact, Vocus and Vendini.
• Event Coordination of a high scale speakers series to include nationally and internationally known presentors.
• On site event management and public relations, to include seeing to our speaker’s needs throughout the evening.
• Oversee student program to allow local high school and college students to be involved in speaking engagements.
• Communicate with our patrons via phone, email or in person regarding any questions related to our series.

Owner/Operator

Tron Media

Privately Held; 11-50 employees; Marketing and Advertising industry

May 2011October 2012 (1 year 6 months)

Self-start-up company for which I do business as under NSI Partners.

Marketing Consultant

NSI Partners

Privately Held; 1-10 employees; Marketing and Advertising industry

October 2010October 2012 (2 years 1 month)

• Listen to client’s needs and objectives, create a marketing plan to meet their goals and budget, and execute the plan with urgency and precision.
• Coordinate Social Media Conferences to educate local CEOs on the benefits of Social Media.
• Compose business proposals, emails, blogs, social media posts, newsletters and other creative works.
• Create presentations for use at conferences and client meetings.
• Research and apply current and emerging online marketing trends.
• Assist with administrative tasks for the owner of NSI Partners such as distributing mass correspondence, draft reports, and liaison between clients and Executive Management via phone and email.

Department Manager

Safeway

Public Company; 10,001+ employees; SWY; Food & Beverages industry

October 2010September 2012 (2 years)

• Increase profit by 632% within 6 weeks after transferring to the Fairfield, CA store.
• Oversee that products meet merchandising standards while remaining aesthetically appealing.
• Regulate inventory levels, track and meet sales goals, and form marketing plans to exceed store goals year over year.
• Maintain organized filing of invoices, product information, compliance logs and sales tracking.
• Manage a team of 5 people, provide support and training on a daily basis, draft employee schedules, and perform annual reviews and promotions.

Marketing Consultant

Colorado Springs Marketing Group

Partnership; 1-10 employees; Marketing and Advertising industry

October 2010August 2011 (11 months)

I am a marketing consultant specializing in Social Media, Internet Advertising, Blogging, Forum Writing, Viral Video Usage, and Reputation Repositioning and Management. Currently I am working at Colorado Springs Marketing Group under the Bellandi Group and NSI Partners.

Marketing Consultant

The Bellandi Group

Privately Held; 11-50 employees; Marketing and Advertising industry

October 2010August 2011 (11 months) Colorado Springs, Colorado Area

Associate Claims Adjuster

USAA

Privately Held; 10,001+ employees; Financial Services industry

January 2010August 2010 (8 months)

• Opened and closed an average of 120 claims per month, exceeding company’s goals.
• First point of contact for members reporting an automotive claim, receiving an average of 60 phone calls per day.
• Coordinated vehicle repairs between the member and the repair facility or automotive appraiser, negotiated fair pricing of services, and arranged rental car usage during time of repair.
• Maximized member retention through building loyal relationships, consistent follow-up, and clear communication.

Independent Music Promoter, Throughout CO

Drive-In Massacre

January 2005February 2010 (5 years 2 months)

Performed in, managed, and promoted a local touring music group. Coordinated events throughout the state of Colorado and also arranged shows in Wyoming and a tour throughout the Southwest to include shows

Marketing/Public Relations Intern

Red Energy Public Relations

Privately Held; 11-50 employees; Public Relations and Communications industry

May 2009December 2009 (8 months)

Planned, Promoted, and Coordinated Events, Performed Research, Prepared Databases. I am assigned to work on many different projects currently including The Parade of Retirement Homes, Down Dog Art by Michael Patrick Garman, and the independent documentary film, Kalinovski Square

Backwait, Server, Expo

P.F. Chang's China Bistro

Privately Held; 10,001+ employees; PFCB; Restaurants industry

20042009 (5 years)

• Trained new hires at 6 restaurants between Colorado Springs and Denver.
• Received recognition awards for Top Wine Flight Sales in 2005 and Top Chinese Restaurant of the Year through the Colorado Springs Independent in 2006, 2007 and 2009.

Ken Tronnes' Projects

  • President Bill Clinton Event

    • October 2012 to December 2012
    Team Members: Ken Tronnes

    President Clinton was a part of the Sacramento Speakers Series. He came to Sacramento as our keynote speaker on December 4th, 2012. I was involved with the event's coordination, promotion and management.

  • Dr. Sanjay Gupta

    • October 2012 to October 2012
    Team Members: Ken Tronnes

    Dr. Sanjay Gupta, CNN's Chief Medical Correspondent came to Sacramento as our keynote speaker for the Sacramento Speakers Series on October 23, 2012. I was involved in the event's coordination, promotion and management.

Ken Tronnes' Publications

  • Sacramento Speakers Series Proudly Supports Local Area Students as Part of the "Share the Vision" Program

    • PRWEB
    • November 26, 2012
    Authors: Ken Tronnes

    The Sacramento Speakers Series, a community lecture series featuring topical insights from today's news makers in politics, journalism, education, science and more has implemented a program called Share the Vision.
    The Share the Vision program offers complimentary tickets to local high school and college students giving them the opportunity to attend engagements of the series. This unique program provides an invaluable evening that not only gives these young minds first-hand knowledge outside of the classroom, but also allows them to participate in an important community event and to see nationally, and sometimes internationally, recognized individuals who are experts in their fields. The program is designed to support the minds of today for a better tomorrow.

  • Sacramento Speakers Series Welcomes President Bill Clinton to Memorial Auditorium Tuesday, December 4th

    • PRWEB
    • November 14, 2012
    Authors: Ken Tronnes

    The Sacramento Speakers Series is a community lecture series that showcases six evenings of topical insight from today’s news makers in politics, journalism, education, science and more. The Sacramento Speakers Series host this season’s second event on Tuesday, December 4th as they welcome President Bill Clinton to one of the most historic and recognizable buildings in Sacramento, the Memorial Auditorium.
    President Clinton was the first Democratic president in six decades to be elected twice-first in 1992 and then again in 1996. Under his leadership, the country enjoyed the strongest economy in a generation and the longest economic expansion in U.S. History, including the creation of more than 22 million jobs.

Ken Tronnes' Skills & Expertise

  1. Online Marketing
  2. Email Marketing
  3. Social Media
  4. Public Relations
  5. Social Media Marketing
  6. Integrated Marketing
  7. Marketing Communications
  8. Blogging
  9. Social Networking
  10. Newsletters
  11. Customer Service
  12. SEM
  13. Facebook
  14. Lead Generation
  15. Direct Marketing
  16. Event Management
  17. Google Adwords
  18. Advertising
  19. Press Releases
  20. Web Design
  21. Marketing Research
  22. Google Analytics
  23. SendGrid
  24. Marketo
  25. HTML
  26. Promotions
  27. PowerPoint
  28. Excel
  29. Word
  30. Proposal Writing
  31. Event Planning
  32. Copywriting
  33. Research
  34. Customer Relations
  35. Editing
  36. Public Speaking
  37. Strategic Planning
  38. Market Research
  39. Coaching
  40. Teamwork
  41. Administration
  42. Conferences
  43. Marketing Strategy
  44. Market Planning
  45. Competitive Analysis
  46. Salesforce.com
  47. Event Marketing
  48. Team Building
  49. Problem Solving
  50. Facebook Marketing

View All (50) Skills View Fewer Skills

Ken Tronnes' Education

University of Colorado Colorado Springs

BACHELOR OF SCIENCE, BUSINESS ADMINISTRATION; MARKETING; MUSIC INDUSTRY STUDIES; BUSINESS

20042007

Graduated in 2007 * 151 Total Credit Hours

COURSES COMPLETED
Marketing
Accounting and Finance
Operations Management and Quantitative Methods
Organizational Management and Human Resources
I have worked on many team projects as well as independent projects

University of Colorado Denver

Music Business

20032004

Activities and Societies: COURSES COMPLETED: Audio Production Music Theory Music Business Ear Training/Sight Singing Music on the PC Song Writing

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