Kent Lewis

Current

• President at Formic Media
• Board Member and Marketing Chair at SMART (Start Making A Reader Today)
• Roundtable Member at Portland Advertising Federation

• Past President and Co-founder at SEMpdx
• President and Founder at Anvil Media, Inc.
• Adjunct Professor at Portland State University
• Founder at pdxMindShare

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Past

• Editor-in-Chief at Anvil
• President at eROI
• Director, Internet Strategies at YRG (Young & Roehr Group)

• Director of Marketing and Business Development at goodguys.com
• Vice President at Wave Rock Communications
• Director, InterCom Group at KVO Advertising
• Marketing Manager at Vivo Media/Verse DDG
• Account Executive at Insync Public Relations

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5 more...

Education

• Garfield High School
• Western Washington University

Recommended

81 people have recommended Kent

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• Anvil Media -SEM Agency
• pdxMindShare -Career Community
• Formic Media - SEM 4 Small Biz

Kent Lewis’s Summary

As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the search engine marketing agency's mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Current Anvil clients include Extensis, gDiapers, Nautilus, Lucy Activewear, Oregon State University, PC World, Planar, Point6, Tea Collection and Yesmail. He is also founder and acting President of Formic Media, a search engine marketing (SEM) agency focusing on the small business market. Lewis is also co-founder and former President of SEMpdx, a trade organization for SEM professionals based in Portland, Oregon. With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his Internet marketing career at a Web development firm, where he also created a free monthly lifestyle e-zine. Shortly thereafter, he built and managed his first search engine marketing team at local full-service marketing agency before co-founding Wave Rock Communications and later, eROI. Lewis was also Director of Marketing and Business Development at goodguys.com, an online electronics retailer. In 2001, Lewis created pdxMindShare an online career community and Portland-area networking event. He is also an adjunct professor at Portland State University, where he teaches eMarketing and SEM workshops. In 2003, he founded a charity fundraiser event, Anvil's Annual Get SMART Gala, to raise awareness for SMART (Start Making a Reader Today) for which he also sits on the board. Lewis is a member of EO, a global organization for entrepreneurs, and is a recipient of Portland Business Journal's Top 40 Under 40 Award. When he's not working or hanging out with his family, he likes to write about his travels and life experiences on his blog, The Kent Lewis Experience.

Kent Lewis’s Specialties:

Search engine marketing (SEM) services including search engine optimization (SEO), pay-per-click (PPC) management, social media marketing (SMM), viral and grassroots marketing with a specialty in the travel and tourism industry. Also a strategic marketing and business consultant for start-ups and high-growth companies.

Kent Lewis’s Experience

• President

  Formic Media

  (Marketing and Advertising industry)

  September 2008 — Present (1 year 3 months)

  As President and co-founder of Formic Media, Lewis is responsible for taking the idea of a search engine marketing agency servicing small & local business, from concept to reality, in less than six weeks. He is responsible for ensuring Formic Media's overall mission and vision is implemented by the talented team, and manages strategic partnerships, business development and marketing for Formic Media. The company is in early stage development, so Lewis's responsibilities will change as the organization grows and matures.

• Board Member and Marketing Chair

  SMART (Start Making A Reader Today)

  (Marketing and Advertising industry)

  January 2008 — Present (1 year 11 months)

  As Marketing Chair, responsibilities include providing strategic guidance to SMART's internal marketing team, hosting regular meetings and providing marketing progress reports to the Board. Responsibilities as a Board member include providing input into SMART's operations, marketing and general strategic direction.

• Roundtable Member

  Portland Advertising Federation

  (Marketing and Advertising industry)

  January 2007 — Present (2 years 11 months)

  Collaborate with executives and owners of Portland-area creative agencies to help each other improve our business and put Portland on the map as a creative hub.

• Past President and Co-founder

  SEMpdx

  (Marketing and Advertising industry)

  September 2006 — Present (3 years 3 months)

  As President and co-founder of SEMpdx, I was responsible for helping create the organization's mission and vision, recruit board members and strategic partners, sponsors and support overall marketing strategies. I was also the co-creator of SearchFest in 2005, which is now SEMpdx's annual search engine marketing conference. I'm currently Past President through 2010, helping to continue growth of membership, partnerships and sponsorships.

• President and Founder

  Anvil Media, Inc.

  (Marketing and Advertising industry)

  October 2000 — Present (9 years 2 months)

  As President and founder of Anvil Media, Inc., Lewis is responsible for managing overall corporate strategy, including operations, business development, sales and marketing. Under his oversight, the company achieved a 10th place ranking in Portland Business Journal's Fastest Growing Private Companies in 2007.

• Adjunct Professor

  Portland State University

  (Marketing and Advertising industry)

  2000 — Present (9 years )

  Teach eMarketing and Search Engine Marketing Workshops multiple times a year through the Professional Development Center's Multimedia Department. Have also taught Online Market Research and Business-to-Business Marketing courses for the department in the past.

• Founder

  pdxMindShare

  (Privately Held; 1-10 employees; Staffing and Recruiting industry)

  2000 — Present (9 years )

  pdxMindShare is a Portland, Oregon networking organization that specializes in connecting qualified professionals with interested companies through email job postings and a monthly networking event.

• Editor-in-Chief

  Anvil

  (Public Company; 1-10 employees; Publishing industry)

  October 1996 — December 2006 (10 years 3 months)

  Originally an industry trade publication for Interactive industry professionals, Anvil evolved into a lifestyle ezine dedicated to informing and entertaining readers through a variety of topical articles and related Internet media content. It is currently on suspension, but will likely reinvent itself in the future as it has in the past.

• President

  eROI

  (Marketing and Advertising industry)

  November 2002 — December 2003 (1 year 2 months)

  Co-founder and President of email and emarketing agency based in Portland, Oregon. Responsibilities included marketing, new business, strategic partnerships, providing email and emarketing strategy to clients and account team management.

• Director, Internet Strategies

  YRG (Young & Roehr Group)

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  September 2001 — April 2002 (8 months)

  Responsibilities included management of Internet Strategies team, which provided search engine marketing (SEM) services. Direct responsibilities business development, sales and marketing for team as well as integration and overall operational responsibilities for full-service marketing agency.

• Director of Marketing and Business Development

  goodguys.com

  (Privately Held; 11-50 employees; Consumer Electronics industry)

  February 2001 — May 2001 (4 months)

  Responsible for developing and implementing all marketing activities, including advertising, public relations and emarketing. Also identified potential partners, structured partnerships and measured performance.

• Vice President

  Wave Rock Communications

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 1999 — September 2000 (1 year 9 months)

  Co-founded public relations and internet marketing agency. Managed Internet Strategies group, including business development, sales, marketing and operations. As member of executive team, helped grow company from 6 to 34 employees and $3.5M in revenue.

• Director, InterCom Group

  KVO Advertising

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  June 1997 — January 1999 (1 year 8 months)

  Created and managed specialized group within full-service agency of online marketers specializing in SEO PR . Grew revenue from 0 to $500,000 in less than a year.

• Marketing Manager

  Vivo Media/Verse DDG

  (Privately Held; 11-50 employees; Internet industry)

  June 1996 — June 1997 (1 year 1 month)

  Planned and executed all marketing activities including market research, collateral development, online promotion, advertising and media relations for Vivo Media and its Web development clients. Client's included US Bank, Tektronix, Intel and Healthsouth.

• Account Executive

  Insync Public Relations

  (Marketing and Advertising industry)

  March 1995 — June 1996 (1 year 4 months)

  Managed and supported public relations activities for high tech clients, including Traveling Software, Intel (DMTF and PCWG) and Tektronix. Took on pro bono PR for Vivo Media before transitioning to sister company as Marketing Manager.

Additional Information

Kent Lewis’s Websites:

• Anvil Media -SEM Agency
• pdxMindShare -Career Community
• Formic Media - SEM 4 Small Biz

Kent Lewis’s Interests:

search engine marketing, social media marketing, search engine optimization, pay-per-click, SEO, PPC, online reputation management, SEM PR

Kent Lewis’s Groups:

SEMpdx, pdxMindShare, SMART, Portland Advertising Federation (PAF), Entrepreneurs' Organization (EO), Online Marketing Summit (OMS), Interactive Marketing Associations (IMA)

•    Entrepreneurs' Organization (EO)
•    LinkedSEO
•    On Startups - The Community For Entrepreneurs
•    Western Washington University Alumni
•    Inbound Marketers - For Marketing Professionals
•    Online Business Owners
•    Westside Young Professionals
•    eMarketing Association Network
•    Online Advertising Professionals
•    SEMpdx - Search Engine Marketers of Portland
•    pdxMindShare - Portland's Career Community
•    Search Marketing Salon
•    Search Engine Land
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    SearchEngineWatch.com Forums
•    Social Media Today
•    Social Media Marketing
•    Social Media Mafia
•    Schmooze - Network With Harlo Media
•    SEO_Group
•    Recess Approved Fun Workplace
•    SEO Secrets
•    SEO Yellow Shoe Crew
•    Young Professionals of Portland
•    PDX Technology Professionals - Portland Oregon
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Search Marketing Group - IQ Workforce
•    The Social Network University
•    Future Social Media
•    Oregon Marketers Group
•    SMART (Start Making A Reader Today)
•    Formic Media
•    Western Washington University Marketing Concentration
•    Forward '09: Brandologie
•    Portland Area Radio Council, PARC
•    Portland Advertising Federation
•    PAF Agency Owners Roundtable
•    Fans of Seven Planet
•    Interactive Marketing Alliance
•    Youth Marketers
•    British Airways' Face of Opportunity
•    School of Hard Knocks - speaking from experience...

Kent Lewis’s Honors:

Portland Business Journal's Top 40 Under 40 award for 2004
American Marketing Association MAX Award for Best ROI (SmartWool) 2007
Portland Business Journal's 10th Fastest Growing Private Company 2007
Portland Business Journal's 10th Most Philanthropic Small Company 2007