Ken Stampe

Ken Stampe

Small Business Marketing & Internet Trainer - Dallas, Texas

Location
Dallas/Fort Worth Area
Industry
Marketing and Advertising

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Ken Stampe's Overview

Current
  • Small Business Marketing & Internet Branding Teacher at iBrandPlan
Past
Education
  • University of North Texas
  • J.J. Pearch High School
  • Cypress High School
Recommendations

8 people have recommended Ken

Connections

469 connections

Websites

Ken Stampe's Summary

Small businesses need a marketing and branding plan. Having a website just is not effective today. The internet is the greatest tool in the history of small business marketing and using it effectively can level the playing field between small and large companies; small and large budgets. So how does a business of 1-5 employees create a marketing and branding plan?

That is where Ken Stampe and iBrandPlan step in. Put simply, I help small business owners save time, massive amounts of time.

When I owned my full-service mortgage company in 2005, I made a huge investment in money, and a greater investment in my time, to create an on-line internet marketing plan & to brand my business. By reading, attending seminars and webinars, in addition to a lot of trial and error I became very accomplished at Search Engine Optimization or SEO and at leveraging the internet to drive new home buyers to my company.

Because internet branding takes time to mature, the results came but not quickly enough. The result being that my internet branding began paying big dividendsl AFTER I closed the company and went to work for Bank of America. In fact, I closed over $10 Million in mortgage loans for clients that found me through the internet that next year. For much of 2007 if you were to Google "mortgage loan Bank of America" my blog was in the top 3 results ahead of many sites owned and controlled by the bank.

The moral of this story is simple.

Small business owners, instead of teaching yourself how to become an internet marketing expert, save your valuable time. Instead contact me for a preliminary review of your on-line, and off-line marketing plan. You will be given a written review, a "top 5" list of things to do immediately to improve your plan's effectiveness, and a proposal with options for you to choose what kind of assistance iBrandPlan can give you going forward. Let me show you the essentials to building a successful on-line marketing plan.

Specialties

Small Business Marketing & Brand Planning
Creative marketing plans for small business
Brand management for small business
Internet marketing training
On-line marketing coupled with traditional marketing
Branding development
Internet reputation development
Internet reputation recovery
Facebook groups and fan pages training and design

Ken Stampe's Experience

Small Business Marketing & Internet Branding Teacher

iBrandPlan

Self-Employed; Myself Only; Marketing and Advertising industry

June 2008Present (3 years 8 months)

II help small business owners save time, massive amounts of time.

A small business owner must find the balance between being a "do-it-yourselfer" which saves money but costs time, and a "consultant-sucker" which costs all sorts of money. Some of these decisions are easy, like hiring a CPA to do your taxes for example is worth the money and learning how to negotiate an office lease is worth learning how to do yourself. Marketing and especially internet marketing is harder to choose.

How do I know? Because when I was a small business owner I chose the "do-it-yourselfer" route and became very good at internet marketing. Unfortunately, all the time I invested becoming an expert meant I didn't spend enough time selling and managing my business.

The other way I know it must be a hard choice is because I keep meeting people who paid $2,000 for a website built completely with Flash technology. In layman's terms their site looks BEAUTIFUL but can't be "seen" by any of the search engines. Oops.

Instead of listing key words and corporate-jargon descriptions of skills, what iBrandPlan does is provide real small business internet marketing training, advice, analysis and suggestions that really work.

Sit down and discuss your on-line and off-line marketing and branding plan and at no cost to you, we will give you a professional review, a top five list of changes to have the greatest impact, and a proposal with OPTIONS for you to consider ways our company can help your business with internet marketing and branding.

If that isn't fair, then call me and tell me how we can give you an idea of our skills and services that seems fair to you at 972-765-4005.

Business Development / Sponsorship Sales

Parks Associates

Privately Held; 11-50 employees; Market Research industry

September 2008September 2009 (1 year 1 month)

As a B2B sales & marketing professional, I built relationships with both large and small companies to effect sponsorship sales of company events, webcasts, conferences, and white papers.

Parks Associates, a leading market research company specializing in the connected digital home space, hosts several executive conference events in addition to 10 webcasts throughout the year. In my role with Parks, I surpassed the sponsorship sales goals for our 2009 US CONNECTIONS conference despite economic challenges in 2009. Our Fall CONNECTIONS Europe event had sponsorship sales increase of nearly twice as many sponsors for over a 20% gain in sponsorship revenue from the Fall 2008 event.

In addition to sales, my primary job was relationship building with multiple contact points in the organizations who sponsored with us. My relationships included key executives in marketing with large companies such as Cisco, IBM, HP, Deutsche Telekom, and Qualcomm in addition to emerging companies like Eyecon Technologies, Axar Media, Syabas Technology, and Rallypoint.

I created many of the marketing materials, presentation pieces, sponsorship benefits, packages and pricing. My success can be attributed to the quality of the relationships I built with my clients.

Home Mortgage Loan Officer / Sales Mgr

Wells Fargo Home Mortgage

Public Company; 10,001+ employees; WFC; Banking industry

February 2008September 2008 (8 months)

Managed a sales team of loan officers focused on purchase and refinance retail lending in the Dallas market.

Home Buying Coach

Home Buyer Coaches

May 2006September 2008 (2 years 5 months)

Home Buyer Coaches is an educational resource provider offering home buying classes in the Dallas area for potential first time home buyers.

Since 2006, I assisted over 100 first-time home buyers get information relevant to their understanding how to interview and hire a Realtor and mortgage professional. All course materials, handouts and educational resources were prepared by me and continually updated for improved comprehension and value to the client.

As a facilitator and trainer, I conducted many small group training sessions incorporating different visual, auditory, multi-media and training approaches.

Mortgage Loan Officer

Bank of America

Public Company; 10,001+ employees; BAC; Banking industry

November 2006February 2008 (1 year 4 months)

I provide mortgage loan advice, assist with mortgage calculations, and suggest strategy for obtaining the lowest interest rates on home loans.

Managing Partner

AMC-TradeMark Financial

January 2005October 2006 (1 year 10 months)

Full-service mortgage banker providing purchase, refinance and reverse mortgage loans for clients in the north Dallas and surrounding suburbs.

Regional Wholesale Manager

IndyMac Bank

Public Company; 5001-10,000 employees; IMB; Banking industry

October 2003January 2005 (1 year 4 months)

Managed 12 wholesale mortgage sales executives in a 7 state region to develop business opportunities and grow loan production for IndyMac Bank.

Training & Development Manager

Beal Bank dba LoanStream

October 2002October 2003 (1 year 1 month)

My position was responsible for both new hire training and continuing education of all current mortgage employees.

New Hire Training:
Established a new loan officer course using all original material and developed specifically to take new college graduates hired by the company with no experience in mortgage lending and prepare them to be successful loan officers in a 6 week time frame.

The training program implemented classroom teaching, testing on terminology, role-playing, audio-visual content and multiple guest speakers to enhance retention and absorption of material. This first phase was 2 weeks in length and followed by a 4 week mentoring and monitoring program. The second phase consisted of two weeks monitoring our top loan officers, performing multiple "what-if" scenarios and role-plays. The third phase of training had the students working 'live' with potential clients while being monitored at all times by a team leader or senior loan officer to help answer questions, provide additional training and ensure good customer service to clients.

Continuing Education Training:
Developed and taught job specific training for loan officers, loan processors, loan underwriters, and loan closing personnel. All information taught was originally created material, including testing for comprehension and monitoring of job performance to track understanding by employees of training items.

Product Development Manager - Correspondent Lending

Countrywide Home Loans

Public Company; 10,001+ employees; BAC; Banking industry

April 2000September 2002 (2 years 6 months)

My final position was in the role of Product Development. My responsibilities included:

creation of training materials for correspondent partners on Countrywide technology and loan programs
Design, develop and facilitate training courses of 10-200 attendees comprised of Countrywide's correspondent lenders on the use of our technology or new loan programs
Analysis and review of new trainee usage and comprehension of technology following training sessions.
Provide feedback and factual analysis to senior management on product enhancements, technology improvements and bulk loan pricing structure

As an Account Executive, I was responsible for growing the relationship between Countrywide and our correspondent lending partners in a 7 state region.

Mortgage Loan Officer

Countrywide Full Spectrum Lending

Public Company; 10,001+ employees; BAC; Banking industry

January 1999April 2000 (1 year 4 months)

Mortgage Loan Officer specializing in non-conforming mortgage loans, home equity lending and debt consolidation mortgage loans.

Ken Stampe's Education

University of North Texas

BS, Management

19881993

Activities and Societies: Phi Delta Theta - Fraternity, Founding Father - Bond 0001

J.J. Pearch High School

19861988

Cypress High School

19851986

Activities and Societies: Soccer, Marching Band

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