Ken Sethney

Current

• Owner at Ken Sethney [marketing coach] (Sole Proprietorship)

Past

• Group Chair at Vistage International
• CEO Coach at VenturePoint SBDC
• President / CEO at The Sethney Group

• Creative Director at Quantum Communications, Inc.
• Founder/CEO at EMS Music

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Education

• University of Washington

Recommended

2 people have recommended Ken

Connections

101 connections

Industry

Management Consulting

Ken Sethney’s Summary

I've spent much of my career helping leaders of midsize companies develop strategic plans and make profitable marketing decisions.

Ken Sethney’s Specialties:

CEO coaching, executive coaching, team coaching, strategic planning, meeting facilitation, branding and identity, web design, content development, direct marketing, ROI measurement

Ken Sethney’s Experience

• Owner

  Ken Sethney [marketing coach] (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Management Consulting industry)

  January 2008 — Present (1 year 11 months)

  As a marketing coach, I help people who run midsize companies make profitable marketing decisions. In the early 90's, I realized that the internet would change my world as a marketer forever... I relished the idea and was an early adopter. Sometimes I call myself an internet strategy coach, because online tools and techniques are so important. But marketing isn't about technology, tools or techniques... it is about building relationships with customers.

• Group Chair

  Vistage International

  (Privately Held; Professional Training & Coaching industry)

  July 2006 — December 2007 (1 year 6 months)

  Vistage International is the world's largest membership organization for business owners, company presidents and CEOs -- with over 14,000 members in 16 countries. Vistage offers a range of programs, each tailored to the specific needs of chief executives, senior managers and professional service providers. These programs enable members to rise above day-to-day operational issues and reap the benefits of other leaders' seasoned experience, insights and knowledge. Vistage members outperform their competition through exposure to a diverse range of outlooks. They give and share advice and expertise, with no vested interest beyond helping each other succeed.

• CEO Coach

  VenturePoint SBDC

  (Venture Capital & Private Equity industry)

  November 1999 — November 2002 (3 years 1 month)

  VenturePoint was the only SBA-funded Small Business Development Center created to serve high-tech, potentially high-growth startups. Coaches helped company founders develop/refine their business plans and present themselves to prospective investors, including angels, VCs, and corporate strategic partners.

• President / CEO

  The Sethney Group

  (Marketing and Advertising industry)

  March 1986 — November 2002 (16 years 9 months)

  The Sethney Group is a network of skilled professionals in marketing, web strategy and software development.

• Creative Director

  Quantum Communications, Inc.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  May 1981 — March 1986 (4 years 11 months)

  This was a small marketing communications agency based in Newport Beach, CA. We served a wide range of clients, developing print ads, direct mail programs, and sales collateral. At one point, we were know as the go-to agency if you wanted to start a federally chartered bank in Southern California. In a two-year period, we managed campaigns that funded ten banks in Orange County, Los Angeles County, and on Catalina Island. We were not your run-of-the-mill ad shop.

• Founder/CEO

  EMS Music

  (Music industry)

  January 1976 — May 1981 (5 years 5 months)

  Developed business plan, assembled start-up team, pitched investors, launched. Designed music player for use in restaurants, bars and clothing stores. Negotiated licensing with major record companies. Built distribution throughout U.S. and Canada.

Ken Sethney’s Education

• University of Washington

  BS , Mechanical Engineering , 1968 — 1972

Additional Information

Ken Sethney’s Interests:

executive development, coaching, mentoring, decision processing, management training, marketing strategy, new technology, early stage corporate development, strategic planing, blue oceans

Ken Sethney’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• reference requests
• getting back in touch