Ken Rossi

Ken Rossi

Senior Designer, Advanced Media at United States Tennis Association (USTA)

Greater New York City Area

Current
  • Senior Designer, Advanced Media at United States Tennis Association
  • Founder at Kasei Sports, Inc.
  • Product Development/Marketing at Civil Engines Research, LLC
  • Principal at Liquid Orb Media, Inc.
Past
  • Senior Designer at Kleinfeld Bridal
  • Intern at BaseSystem, Inc.
Education
  • City University of New York-John Jay College of Criminal Justice
Connections
192 connections
Industry
Internet
Websites

Ken Rossi’s Summary

Diverse background working across different industries with a unique understanding of the entire lifecycle of creative, technical, and marketing processes.


Ken Rossi’s Experience

  • Senior Designer, Advanced Media

    United States Tennis Association

    (Non-Profit; 201-500 employees; Sports industry)

    April 2007Present (1 year 7 months)

    Lead creative for developing interactive properties for the USTA, US Open, US Open Series, and other initiatives including USTA partners and sponsors.

    www.usta.com
    www.usopen.org
    www.usopenseries.com

    The United States Tennis Association (USTA) is the national governing body for the sport of tennis and the recognized leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

  • Founder

    Kasei Sports, Inc.

    (Privately Held; 1-10 employees; Sporting Goods industry)

    September 2005Present (3 years 2 months)

    Created a Limited Edition High-end brand for Monson Snowboard Manufacturing. Led the development of the Design Your Ride snowboard competition. Solicited and acquired 14 sponsors from around the world to support the initiative with advertising and prizes. In less than two months the site received 400,000 page views, 120,000 votes were cast, 10,000 users registered to participate, and 1,200 designs were entered into the competition. The winning designs are now a permanent part of the Monson Snowboards catalog as part of the Kasei brand. • Notable press included major industry design portals, Men's Fitness Magazine, and a product spot on an episode of ABC Extreme Makeover : Home Edition

    www.kaseisports.com

  • Product Development/Marketing

    Civil Engines Research, LLC

    (Privately Held; 1-10 employees; Internet industry)

    January 2005Present (3 years 10 months)

    Founding member of an internet software company developing an innovating Mozilla-based P2P file transfer application, Civil Netizen.

    www.civilnetizen.com

  • Principal

    Liquid Orb Media, Inc.

    (Privately Held; 1-10 employees; Graphic Design industry)

    November 1999Present (9 years)

    A freelance graphic design studio specializing in user interface design, print design, brand identity, and marketing collateral. Provides information and user experience design and architecture, and application development. Our services also include business development specializing in technology strategies.
    • Clients include the United States Tennis Association, WikiAnswers by Answers.com, Lockergnome by Chris Pirillo, Posterloid – A Steelcase company, Cybersettle Rapid Funds and Fidelant Risk Services, and Yahoo! Internet Life Magazine.

    www.liquidorb.net

  • Senior Designer

    Kleinfeld Bridal

    (Privately Held; 51-200 employees; Retail industry)

    February 2003August 2004 (1 year 7 months)

  • Intern

    BaseSystem, Inc.

    (Privately Held; 1-10 employees; Internet industry)

    July 1998September 1999 (1 year 3 months)

    An Internet application and consulting company focused on the development of web technologies through the use of open source. Served as client liaison for Tommy Bahama Apparel. Served as part of conceptual design team and an integral member of creative team. Conducted market research and analysis needed to devise a product business plan for a medical advice and support website. Developed research documents which enabled the lead software engineer to prioritize feature requirements for a community portal built in open source called OpenPortal.


Additional Information

Ken Rossi’s Websites:

Ken Rossi’s Interests:

blogging, snowboarding, beta software, independent films, cooking, cheeseburgers :-)

Ken Rossi’s Groups:

NextNY.org

  •    Sports Marketing 2.0
  •    Sports Industry Network™

Ken Rossi’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Ken’s full profile:

  • See who you and Ken Rossi know in common
  • Get introduced to Ken Rossi
  • Contact Ken Rossi directly

View Full Profile