Ken Rossi

Current

• Senior Designer, Advanced Media at United States Tennis Association
• Founder at Kasei Sports, Inc.
• Product Development/Marketing at Civil Engines Research, LLC

• Principal at Liquid Orb Media, Inc.

see less...

1 more...

Past

• Senior Designer at Kleinfeld Bridal
• Intern at BaseSystem, Inc.

Education

• City University of New York-John Jay College of Criminal Justice

Recommended

3 people have recommended Ken

Connections

192 connections

Industry

Internet

Websites

• My Blog
• Civil Netizen
• Kasei Snowboards

Ken Rossi’s Summary

Diverse background working across different industries with a unique understanding of the entire lifecycle of creative, technical, and marketing processes.

Ken Rossi’s Experience

• Senior Designer, Advanced Media

  United States Tennis Association

  (Non-Profit; 201-500 employees; Sports industry)

  April 2007 — Present (1 year 7 months)

  Lead creative for developing interactive properties for the USTA, US Open, US Open Series, and other initiatives including USTA partners and sponsors.
  
  www.usta.com
  www.usopen.org
  www.usopenseries.com
  
  The United States Tennis Association (USTA) is the national governing body for the sport of tennis and the recognized leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

• Founder

  Kasei Sports, Inc.

  (Privately Held; 1-10 employees; Sporting Goods industry)

  September 2005 — Present (3 years 2 months)

  Created a Limited Edition High-end brand for Monson Snowboard Manufacturing. Led the development of the Design Your Ride snowboard competition. Solicited and acquired 14 sponsors from around the world to support the initiative with advertising and prizes. In less than two months the site received 400,000 page views, 120,000 votes were cast, 10,000 users registered to participate, and 1,200 designs were entered into the competition. The winning designs are now a permanent part of the Monson Snowboards catalog as part of the Kasei brand. • Notable press included major industry design portals, Men's Fitness Magazine, and a product spot on an episode of ABC Extreme Makeover : Home Edition
  
  www.kaseisports.com

• Product Development/Marketing

  Civil Engines Research, LLC

  (Privately Held; 1-10 employees; Internet industry)

  January 2005 — Present (3 years 10 months)

  Founding member of an internet software company developing an innovating Mozilla-based P2P file transfer application, Civil Netizen.
  
  www.civilnetizen.com

• Principal

  Liquid Orb Media, Inc.

  (Privately Held; 1-10 employees; Graphic Design industry)

  November 1999 — Present (9 years)

  A freelance graphic design studio specializing in user interface design, print design, brand identity, and marketing collateral. Provides information and user experience design and architecture, and application development. Our services also include business development specializing in technology strategies.
  • Clients include the United States Tennis Association, WikiAnswers by Answers.com, Lockergnome by Chris Pirillo, Posterloid – A Steelcase company, Cybersettle Rapid Funds and Fidelant Risk Services, and Yahoo! Internet Life Magazine.
  
  www.liquidorb.net

• Senior Designer

  Kleinfeld Bridal

  (Privately Held; 51-200 employees; Retail industry)

  February 2003 — August 2004 (1 year 7 months)

• Intern

  BaseSystem, Inc.

  (Privately Held; 1-10 employees; Internet industry)

  July 1998 — September 1999 (1 year 3 months)

  An Internet application and consulting company focused on the development of web technologies through the use of open source. Served as client liaison for Tommy Bahama Apparel. Served as part of conceptual design team and an integral member of creative team. Conducted market research and analysis needed to devise a product business plan for a medical advice and support website. Developed research documents which enabled the lead software engineer to prioritize feature requirements for a community portal built in open source called OpenPortal.

Additional Information

Ken Rossi’s Websites:

• My Blog
• Civil Netizen
• Kasei Snowboards

Ken Rossi’s Interests:

blogging, snowboarding, beta software, independent films, cooking, cheeseburgers :-)

Ken Rossi’s Groups:

NextNY.org

•    Sports Marketing 2.0
•    Sports Industry Network™

Ken Rossi’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch