Lead Designer, Advanced Media at United States Tennis Association (USTA)
Greater New York City Area
- Current
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- Lead Designer, Advanced Media at United States Tennis Association
- Founder at Kasei Sports, Inc.
- Design Director/Principal at Liquid New York
- Past
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- Product Development/Marketing at Civil Engines Research, LLC
- Design Director at Kleinfeld Bridal
- Graphic Design and Product Development at BaseSystem, Inc.
- Education
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- City University of New York-John Jay College of Criminal Justice
- Recommended
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3 people have recommended Ken - Connections
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224
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- Industry
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- Websites
Ken Rossi’s Summary
Diverse background working across different industries with a unique understanding of the entire life cycle of creative, technical, and marketing processes.
Ken Rossi’s Specialties:
design, creative direction, ideation, UEX, social media
Ken Rossi’s Experience
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Lead Designer, Advanced Media
United States Tennis Association
(Non-Profit; Sports industry)
January 2007 — Present (2 years 7 months)
Lead creative for developing interactive properties for the USTA, US Open, Olympus US Open Series, and other initiatives including USTA partners and sponsors.
www.usta.com
www.usopen.org
www.olympususopenseries.com
The United States Tennis Association (USTA) is the national governing body for the sport of tennis and the recognized leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open. -
Founder
Kasei Sports, Inc.
(Privately Held; Computer Software industry)
September 2005 — Present (3 years 11 months)
Created a Limited Edition high-end brand manufactured by Monson Snowboards. Led the design and development of the Design Your Ride snowboard competition. Solicited and acquired 14 sponsors from around the world to support the initiative with advertising and prizes. In less than two months the site received 400,000 page views, 120,000 votes were cast, 10,000 users registered to participate, and 1,200 designs were entered into the competition. The winning designs are now a permanent part of the Monson Snowboards catalog as part of the Kasei brand.
- Notable press/sponsorships included major industry design portals:
QBN/Newstoday, netdiver, k10k, Design is Kinky, Archinect, FWA, urban collective, australiainfront, designwire, pixel surgeon, 37signals
Men's Fitness Magazine
ABC Extreme Makeover : Home Edition
www.kaseisports.com -
Design Director/Principal
Liquid New York
(Graphic Design industry)
November 1999 — Present (9 years 9 months)
Design, creative direction, ideation, brand and social media strategy, UEX and interface design.
Clients include - United States Tennis Association, Answers.com, WikiAnswers by Answers.com, CorePerformance by Athletes' Performance, Toscanini's, Posterloid – A Steelcase company, Lockergnome by Chris Pirillo, Kleinfeld Bridal, SUNY Stonybrook
Yahoo! Internet Life Magazine
Developed open source OPML icon
http://en.wikipedia.org/wiki/OPML
portfolio available by request -
Product Development/Marketing
Civil Engines Research, LLC
(Internet industry)
January 2005 — June 2009 (4 years 6 months)
Founding member of an internet software company developing an innovative Mozilla-based P2P file transfer application, Civil Netizen.
www.civilnetizen.com
www.netizenexpress.com -
Design Director
Kleinfeld Bridal
(Retail industry)
February 2003 — August 2004 (1 year 7 months)
Designed and directed entire brand and interactive/print strategy. Developed entire line of sub-brands for Wedding Event Services, Jewelry, and Bridesmaid Loft.
Featured work in the NY Times, The Knot, Martha Stewart Weddings, Modern Bride, Wedding Channel, Weddings New York, Brides, WWD.
The reality show Say Yes to the Dress on TLC (The Learning Channel) has been created and based around the bridal gown shopping experience at Kleinfeld.
Kleinfeld Bridal is the world's foremost luxury bridal salon featuring the largest selection of couture European and American designers. For more than 65 years, Kleinfeld has been dedicated to providing upscale brides with unparalleled gown selection, exceptional service & personal attention to detail. Originally founded in Brooklyn and now based in the heart of Chelsea, Kleinfeld's 35,000 square foot flagship salon annually hosts 15,000 brides. An expert staff of 225 are dedicated to guiding them thru their gown selections & fittings process. -
Graphic Design and Product Development
BaseSystem, Inc.
(Internet industry)
July 1998 — September 1999 (1 year 3 months)
An Internet application and consulting company focused on the development of web technologies through the use of open source. Served as client liaison for Tommy Bahama Apparel. Served as part of conceptual design team and an integral member of creative team. Conducted market research and analysis needed to devise a product business plan for a medical advice and support website. Developed research documents which enabled the lead software engineer to prioritize feature requirements for a community portal built in open source called OpenPortal.
Additional Information
Ken Rossi’s Websites:
Ken Rossi’s Interests:
snowboarding, beta software, independent films, cooking
Ken Rossi’s Groups:
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Sports Marketing and PR Pros -
Sports Marketing 2.0 -
Communication Arts -
United States Tennis Association -
Sports Industry Network™ -
Motionographer -
Pro Sports Marketing & Design -
QBN - For a better tomorrow
Ken Rossi’s Honors:
Webby Awards Finalist - 2009 - USOpen.org - Events
Webby Awards Honoree - 2007-09 - USOpen.org - Sports & Events
Web Designers Idea Book - 2008 - mrwebhead.com
Men's Fitness Magazine - Sept 2006 - kaseisports.com
Ken Rossi’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
