Ken Rossi

Ken Rossi

Lead Designer, Advanced Media at United States Tennis Association (USTA)

Greater New York City Area

Current
Past
  • Product Development/Marketing at Civil Engines Research, LLC
  • Design Director at Kleinfeld Bridal
  • Graphic Design and Product Development at BaseSystem, Inc.
Education
  • City University of New York-John Jay College of Criminal Justice
Connections
224 connections
Industry
Internet
Websites

Ken Rossi’s Summary

Diverse background working across different industries with a unique understanding of the entire life cycle of creative, technical, and marketing processes.

Ken Rossi’s Specialties:

design, creative direction, ideation, UEX, social media


Ken Rossi’s Experience

  • Lead Designer, Advanced Media

    United States Tennis Association

    (Non-Profit; Sports industry)

    January 2007Present (2 years 7 months)

    Lead creative for developing interactive properties for the USTA, US Open, Olympus US Open Series, and other initiatives including USTA partners and sponsors.

    www.usta.com
    www.usopen.org
    www.olympususopenseries.com

    The United States Tennis Association (USTA) is the national governing body for the sport of tennis and the recognized leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

  • Founder

    Kasei Sports, Inc.

    (Privately Held; Computer Software industry)

    September 2005Present (3 years 11 months)

    Created a Limited Edition high-end brand manufactured by Monson Snowboards. Led the design and development of the Design Your Ride snowboard competition. Solicited and acquired 14 sponsors from around the world to support the initiative with advertising and prizes. In less than two months the site received 400,000 page views, 120,000 votes were cast, 10,000 users registered to participate, and 1,200 designs were entered into the competition. The winning designs are now a permanent part of the Monson Snowboards catalog as part of the Kasei brand.

    - Notable press/sponsorships included major industry design portals:
    QBN/Newstoday, netdiver, k10k, Design is Kinky, Archinect, FWA, urban collective, australiainfront, designwire, pixel surgeon, 37signals

    Men's Fitness Magazine
    ABC Extreme Makeover : Home Edition

    www.kaseisports.com

  • Design Director/Principal

    Liquid New York

    (Graphic Design industry)

    November 1999Present (9 years 9 months)

    Design, creative direction, ideation, brand and social media strategy, UEX and interface design.

    Clients include - United States Tennis Association, Answers.com, WikiAnswers by Answers.com, CorePerformance by Athletes' Performance, Toscanini's, Posterloid – A Steelcase company, Lockergnome by Chris Pirillo, Kleinfeld Bridal, SUNY Stonybrook
    Yahoo! Internet Life Magazine

    Developed open source OPML icon
    http://en.wikipedia.org/wiki/OPML

    portfolio available by request

  • Product Development/Marketing

    Civil Engines Research, LLC

    (Internet industry)

    January 2005June 2009 (4 years 6 months)

    Founding member of an internet software company developing an innovative Mozilla-based P2P file transfer application, Civil Netizen.

    www.civilnetizen.com
    www.netizenexpress.com

  • Design Director

    Kleinfeld Bridal

    (Retail industry)

    February 2003August 2004 (1 year 7 months)

    Designed and directed entire brand and interactive/print strategy. Developed entire line of sub-brands for Wedding Event Services, Jewelry, and Bridesmaid Loft.

    Featured work in the NY Times, The Knot, Martha Stewart Weddings, Modern Bride, Wedding Channel, Weddings New York, Brides, WWD.

    The reality show Say Yes to the Dress on TLC (The Learning Channel) has been created and based around the bridal gown shopping experience at Kleinfeld.

    Kleinfeld Bridal is the world's foremost luxury bridal salon featuring the largest selection of couture European and American designers. For more than 65 years, Kleinfeld has been dedicated to providing upscale brides with unparalleled gown selection, exceptional service & personal attention to detail. Originally founded in Brooklyn and now based in the heart of Chelsea, Kleinfeld's 35,000 square foot flagship salon annually hosts 15,000 brides. An expert staff of 225 are dedicated to guiding them thru their gown selections & fittings process.

  • Graphic Design and Product Development

    BaseSystem, Inc.

    (Internet industry)

    July 1998September 1999 (1 year 3 months)

    An Internet application and consulting company focused on the development of web technologies through the use of open source. Served as client liaison for Tommy Bahama Apparel. Served as part of conceptual design team and an integral member of creative team. Conducted market research and analysis needed to devise a product business plan for a medical advice and support website. Developed research documents which enabled the lead software engineer to prioritize feature requirements for a community portal built in open source called OpenPortal.


Additional Information

Ken Rossi’s Websites:

Ken Rossi’s Interests:

snowboarding, beta software, independent films, cooking

Ken Rossi’s Groups:

  •    Sports Marketing and PR Pros
  •    Sports Marketing 2.0
  •    Communication Arts
  •    United States Tennis Association
  •    Sports Industry Network™
  •    Motionographer
  •    Pro Sports Marketing & Design
  •    QBN - For a better tomorrow

Ken Rossi’s Honors:

Webby Awards Finalist - 2009 - USOpen.org - Events
Webby Awards Honoree - 2007-09 - USOpen.org - Sports & Events
Web Designers Idea Book - 2008 - mrwebhead.com
Men's Fitness Magazine - Sept 2006 - kaseisports.com


Ken Rossi’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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