Ken Pendergast

Digital Analytics Manager with 7 years experience in the discovery, definition and delivery of web-based data driven projects including websites, marketing, advertising, and services. With the proven ability to establish and lead global marketing initiatives with cross-functional teams and vendors.

Recent Successes Include:

› Speaker at #ACCELERATE 2011 digital analytics conference in San Francisco, CA. Presenting a web analytics freemium business model to replace current challenges with moving from free to paid analytics platforms.

›Managing the implementation of Adobe SiteCatalyst across PerkinElmer.com with integration of Eloqua and Saleforce for complete closed-loop customer insights.

› Solved Google organic search challenges which led to 80,000 pages being indexed within 4 months and increasing unique visitors by 3000% and conversions by 12%.

› Collaborated with internal stakeholders and multiple vendors to implemented an in-house data driven marketing and advertising model. Saving the business $300k in outsourcing costs this year. 2012 predicted savings above $500k.

• FLIR Technology Digital Strategy

  Team Members: Ken Pendergast

1. Web Analytics
2. Enterprise Marketing
3. Marketing Operations
4. Digital Strategy
5. KPI
6. Omniture
7. Conversion Optimization
8. Social Analytics
9. Lead Scoring
10. Revenue Marketing
11. Online Marketing
12. Acquisition Marketing
13. Online Advertising
14. Digital Marketing
15. Search Analytics
16. Marketing ROI
17. Google Analytics
18. Google Adwords
19. SEM
20. Content Strategy
21. SEO
22. Email Marketing
23. PPC
24. Social Media Marketing
25. Lead Generation

View All (25) Skills View Fewer Skills

• Google Analytics Individual Qualification

  • Google
  • License 00441227
  • November 2010 to May 2012

• Google Adwords Qualitified Individual

  • Google
  • June 2008 to July 2010

Websites:

• Personal Website