Executive Director, Digital Experience at George P Johnson
San Francisco Bay Area
- Current
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- Executive Director, Digital Experience at George P Johnson
- Board of Directors at Challenge Day
- Past
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- Director Digital Technologies at George P. Johnson
- EVP, US at Top Niche Partners
- Director at Carlson Marketing Group
- Consultant at Peppers & Rogers Group
- Senior Director, Interaction & Community at Prospero Technologies / WellEngaged
- Director, Consulting Operations, West at Black Diamond Consulting
- Manager at KPMG Consulting
- Evangelist at Apple Computer
- Education
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- University of California, Berkeley
- Recommended
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21 people have recommended Kenny - Connections
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305
connections
- Industry
- Marketing and Advertising
Kenny Lauer’s Summary
Kenny Lauer is a specialist in Digital Experiences, Web 2.0 enabled tools and strategy, and virtual events. His extensive background in customer strategy enables a unique perspective of the interlacing of traditional customer and marketing strategies with online opportunities. Kenny current directs GPJ's Digital expertise and ensures their clients understand how to leverage the intersection of the virtual and live worlds.
• Most recently, Kenny has been helping companies understand the value of performance based marketing and social media techniques as an extension of their existing marketing efforts.
• While at the industry marketing leaders Peppers & Rogers Group and Carlson Marketing Group, Kenny consulted with large clients (like Ford, E*Trade, Adobe, Hewlett Packard, SAP) on how to build relationships with their customers at key touchpoints (like customer service).
• When Kenny was Director of Consulting Services for Prospero Technologies, on online community and interactive technology and services firm, he led Fortune 500 clients through the strategic process of building better relationships through online communities.
• While at KPMG, Kenny enjoying a national charter to help business re-engineer their processes for maximum efficiency.
• Kenny began his career as an Evangelist for Apple Computers preaching and selling the amazing machines.
Kenny Lauer’s Specialties:
-->Customer strategy:
on and offline: customer experience / retention / loyalty
-->Online marketing and interaction strategies:
CPA networks, affiliate marketing, email strategies, social networks, SEO
-->Online tools:
blog, podcast, email, widgets
Kenny Lauer’s Experience
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Executive Director, Digital Experience
George P Johnson
(Privately Held; Marketing and Advertising industry)
June 2009 — Present (6 months)
I lead GPJ's worldwide Digital practice. In this capacity he enables many of the world's premier brands to complement their traditional marketing mix with new strategy, message development and distribution formats arising from digital platforms and technologies. I specialize in the use and integration of experience marketing, Web 2.0 and Virtual Events into clients' customer engagement and relationship strategies.
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Board of Directors
Challenge Day
(Non-Profit; 11-50 employees; Education Management industry)
April 2008 — Present (1 year 8 months)
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Director Digital Technologies
George P. Johnson
(Privately Held; Marketing and Advertising industry)
June 2008 — June 2009 (1 year 1 month)
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EVP, US
Top Niche Partners
(Marketing and Advertising industry)
May 2006 — June 2008 (2 years 2 months)
Top Niche Partners is an Online Performance Marketing Agency which provides both Advertisers and Publishers with online marketing expertise to grow bottom line revenues. Top Niche Networks and Top Niche Partners delivers on ways to maximize marketing results using performance based network distribution of offers.
Responsible for US Operations and processes. -
Director
Carlson Marketing Group
(Privately Held; 5001-10,000 employees; Financial Services industry)
2004 — 2006 (2 years )
Customer Strategy
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Consultant
Peppers & Rogers Group
(Privately Held; Marketing and Advertising industry)
2001 — 2004 (3 years )
Customer Strategy and Marketing solutions
1to1 marketing -
Senior Director, Interaction & Community
Prospero Technologies / WellEngaged
(Privately Held; E-Learning industry)
1998 — 2001 (3 years )
Online chat strategies
engaging customers and internal staff -
Director, Consulting Operations, West
Black Diamond Consulting
(Public Company; 11-50 employees; Information Services industry)
1995 — 1998 (3 years )
Launched and managed Western Region office to provide engineering solutions. Grew office to 15 engineers,
over $5 million in revenue.
– Sales: Worked with clients through all stages of the sales cycle. Concentration on pre-sales technical discussions.
– Business Development: Solidified matrix of partners to enhance overall solutions and provide sales opportunities.
Managed VAR relationships and channel partners.
– Technology: Lead teams using C++, Java and other languages to develop custom solutions. -
Manager
KPMG Consulting
(Partnership; 10,001 or more employees; BE; Management Consulting industry)
July 1989 — November 1995 (6 years 5 months)
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Evangelist
Apple Computer
(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)
July 1988 — June 1990 (2 years )
Spreading the gospel
Additional Information
Kenny Lauer’s Interests:
* creating a world where every child is safe, celebrated, and loved * a great book and a great cup of coffee * being with my kids
Kenny Lauer’s Honors:
Certified Experience Economy Expert: 1 of 24 worldwide by Joe Pine and Jim Gilmore, authors of "the Experience Economy".
Kenny speaks at Cisco, Stanford, and the Smithsonian as well as been quoted often in trade journals.
