Marketing Consultant / Website Developer / Photographer
Toronto, Canada Area
- Current
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- Marketing Consultant / Website Developer at MONEY Canada Limited
- Website Developer / Graphic Designer at No Strings Theatre Productions
- Owner / Photographer at Human Planet Photography
- Past
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- Field Photographer at Edge Imaging
- Art Director / E-Marketing Consultant at Advisors Group Limited
- Marketing Consultant / Coordinator at Foresters
- Print Production Artist at Agensky & Co.
- Interactive Project Manager / Sales Specialist at Bernard Hodes Group
- Research Analyst at IDC
- Education
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- George Brown College
- Recommended
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1 person has recommended Kennon - Connections
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27
connections
- Industry
- Marketing and Advertising
- Websites
Kennon Vaughan’s Summary
Drive client needs towards the power of social networking sites as perhaps the richest source of new and repeat traffic from targeted sources who are acting on self-driven needs for information gathering, experience validation, and community sharing. The biggest online marketing opportunity.
Share the premise that two things will drive your business towards success - BRAND and TECHNOLOGY.
Brand - shape it, refine it, test it, develop it, launch it, repeat it over and over again. Reinforce it in consumers minds in ways that allow the consumer to feel empowered by the choice.
Technology - not since the gas powered engine or electricity have we experienced such a massive shift in the way people communicate, shop, express themselves, celebrate and consider both life and loss, as well as their sexuality, health concerns, domestic problems, etc, etc..
Harnessing the attraction power of technology (attraction marketing) will allow you to diversify your channels of business the fastest and most profitable way possible.
Twenty years of professional marketing, advertising, branding, print production, photography, graphic design, e-marketing, and internet design and development.
Work both independently and at times full-time for larger projects and companies as specific needs demand.
Early adopter and predictor of web marketing services and principals to a pre - WWW business audience as research analyst for IDC Canada.
Introduced hundred of companies to the power of an fully integrated online presence dedicated to attraction and retention human resources talent and recruitment pools at Bernard Hodes Group.
Self-taught html programmer in 1996.
Proficient in ADOBE Photoshop, Indesign, Fireworks, Dreamweaver, Illustrator, Premiere, Adobe Media Encoder.
PHP/FLASH/JAVASCRIPT/SQL/XML/XHTML capabilities.
Kennon Vaughan’s Specialties:
branding, web design, css layout, brochures, packaging, presentation materials, dvd-rom, email marketing campaigns, search engine optimization, search engine marketing, web 2.0., social networking, magazine and book publishing.
Kennon Vaughan’s Experience
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Marketing Consultant / Website Developer
MONEY Canada Limited
(Marketing and Advertising industry)
2008 — Present (1 year )
MONEY.ca is a cutting edge web site which caters to Canadians’ demand for relevant and up to date information on world financial markets. The complete design and functionality of the web site was
created by myself and includes the following:
• Branding of registered trademarks - ‘MONEY®’ and 'YOU and YOUR MONEY®'
• Web 2.0 and World Wide Web Consortium (W3C) compliant financial services web portal - MONEY.ca.
• Design and Branding of nationally distributed financial services magazine - 'MONEY® Magazine'.
• Installed, customized, and integrated WordPress blogging software into MONEY.ca.
• Built internal and external advertising network using OpenX Adserver platform for the management and auditing of banner advertising across multiple web sites and advertising networks.
• Design and production of numerous flash and animated gif banner advertisements.
• Integrated flash video with support for Google AdSense and pre & post-roll video advertising.
• Use of Google Analytics to monitor and track MONEY.ca site traffic.
• Use of social networking sites to build traffic and create brand awareness.
• Aggregated related financial services RSS feeds into MONEY.ca content stream.
• Design and Branding of 'The MONEY® Book' - an interactive personal financial study guide and workbook.
• Built an e-Commerce enabled (Visa, Mastercard, American Express, and Interac) online store - 'The MONEY® Store' - using OsCommerce and AdMeris development platforms.
• Filmed and edited series of video based financial services tutorials for use on MONEY.ca. -
Website Developer / Graphic Designer
No Strings Theatre Productions
(Music industry)
2007 — Present (2 years )
Assist this community based theatre group with thier marketing efforts. Created new website. Designed all print based advertising and collateral materials. Shoot head shots for students and staff.
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Owner / Photographer
Human Planet Photography
(Photography industry)
2007 — Present (2 years )
Professional photography services provided to corporations, arts and community groups, schools, models, and special event coordinators.
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Field Photographer
Edge Imaging
(Photography industry)
August 2007 — December 2008 (1 year 5 months)
Professional Photographer. Shooting all grades from pre-kindergarten to grade 12 & 13's. School id cards; school portraits; sibling shots; group shots; sports leagues and graduations.
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Art Director / E-Marketing Consultant
Advisors Group Limited
(Marketing and Advertising industry)
September 2007 — August 2008 (1 year )
Worked as a consultant towards driving both their traditional and online marketing efforts more visible, including building an advertising network of more than 800 site; developing a mutual fund related portal for Canadians; positioned the company as a leader in developing investment services for clients and advisors.
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Marketing Consultant / Coordinator
Foresters
(Non-Profit; Financial Services industry)
October 2006 — March 2007 (6 months)
Developed and project-managed ‘Sick Kids Believe. Pass It On’ including copy writing, creative direction, and executive level presentations and consultations.
• Spearheaded Project Management and Marketing’s 2007 ‘Product Tour Rocks!” campaign, which resulted in a massive shift in the level of product awareness within the organization.
• Assisted Product Managers with the development of presentations, collateral materials, and business documents for the introduction of new products to sales and distribution channels.
• Performed data analysis and interpretation of demographic data, sales, and retention trends of insurance and retirement products. -
Print Production Artist
Agensky & Co.
(Marketing and Advertising industry)
2003 — 2005 (2 years )
Responsible for the design, production, and final art preparation of nationwide print advertising campaigns
resulting in “The Power of 1” campaign being a national success for Bell Canada.
• Designed exceptional, sales driving transit, direct-mail, interactive, and mass media creative
for Bell Canada products and services.
• Ensured all print jobs were meticulously proofed and prepared for the press - No bill back costs.
• Simultaneously coordinated the production of several nationwide direct-mail and print advertising campaigns. -
Interactive Project Manager / Sales Specialist
Bernard Hodes Group
(Public Company; OMC; Marketing and Advertising industry)
April 1995 — November 2001 (6 years 8 months)
Responsible for managing and maintaining client relationships, overseeing project budgets, time lines, milestones, & deliverables while ensuring the highest levels of customer satisfaction and retention.
• Development of Request For Proposal presentations and Leave Behind documents.
• Sold Employee Communications Services through presentations, trade-shows, industry seminars, telemarketing, and special client-based events.
• Project Manager & Production Artist of numerous web, interactive, and print campaigns.
• Account Manager for several key interactive clients - Ontario Power Generation & Accenture.
• Lead seminars on the advantages of Internet advertising and communications for a corporate audience. -
Research Analyst
IDC
(Privately Held; Market Research industry)
May 1993 — October 1994 (1 year 6 months)
Research Analyst
IDC Canada – Toronto, ON (1993 – 1994)
Broke all in house outbound marketing research survey records with 15 (9 previously).
Promoted to Manager, Telephone Research Group then Research Analyst within 18 months.
Wrote and researched industry reports and papers (telecom/datacom industry).
Provided timely sales and market information to Canada’s leading tech firms (Bell, Northern Telecom, Cisco, IBM)
Provided courteous and conscientious end-to-end sales, client service, and delivery of research executables.
Professionally represented IDC Canada at news briefings, press releases, and conferences.
Kennon Vaughan’s Education
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George Brown College
Diploma , Business Adminsitration - Marketing , 1988 — 1991
- Activities and Societies:
- Student Administrative Council - Vice President of Marketing (1990/91).
Editor of student newspaper - The Dialog (1990/91).
Editor of SAC Handbook (1990/91)
Pub Staff Supervisor (1989/90)
Additional Information
Kennon Vaughan’s Websites:
Kennon Vaughan’s Interests:
marketing services, making people successful, making money singing opera, traveling for business and pleasure, photography - commercial, portrait, school, graduation, wedding, fine art reproduction
Kennon Vaughan’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
