Senior Beauty Editor
Greater New York City Area
- Current
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- Senior Beauty Editor, StyleList.com at AOL
- Past
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- Editorial Manager at Sephora
- Copy Writer at eluxury.com
- Associate Beauty Editor at Seventeen Magazine
- Education
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- Cornell University
- Recommended
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1 person has recommended Laura - Connections
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275
connections
- Industry
- Online Media
- Websites
Laura Kenney’s Summary
I am a New York based editor, writer and producer specializing in beauty, fashion, culture and web content.
Currently AOL's beauty editor, I edit all cosmetics- and hair-related content for AOL's style channel, Stylelist.com. Prior to this I was editorial manager at Sephora, and deeply involved with non-traditional marketing, creating Sephora's Beauty and the Blog, YouTube, Twitter and iTunes channels. I was also responsible for their national ad campaigns, online content and themes.
Past positions include web editor at Platform 3000 in Florence, Italy, and associate beauty editor at Seventeen magazine.
My freelance writing has appeared in Elle, Marie Claire, Daily Candy, CITY, Parenting, American Baby, The OC Insider, ElitesTV.com and Flavorpill. I've done commercial writing for eLuxury.com and Victoria's Secret.
Laura Kenney’s Specialties:
writing, editing, video production, trend-spotting, new media & non-traditional marketing.
Laura Kenney’s Experience
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Senior Beauty Editor, StyleList.com
AOL
(Public Company; TWX; Internet industry)
December 2008 — Present (1 year 1 month)
Directing all beauty coverage and content expansion for Style channel of AOL, Stylelist.com.
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Editorial Manager
Sephora
(Privately Held; 501-1000 employees; LVMH; Retail industry)
October 2004 — November 2008 (4 years 2 months)
Write and edit all language for rapidly expanding beauty company. Edit online magazine, Beauty central. Created and edit Sephora's blog, Beauty and the Blog. Create and manage video content for Youtube and iTunes microsites. Conceive of and edit seven yearly catalogs, responsible for copy for national ad campaigns and all in store signage. Represent company in interviews with press, both in print and on television. Have made valuable industry contacts by working closely with beauty brand marketing teams to tell their stories through our web, print, and in-store mediums. Also take an integral role in helping to expand Sephora’s voice and vision. Manage team of 2 full time employees and 3 freelancers.
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Copy Writer
eluxury.com
(Public Company; Writing and Editing industry)
2003 — 2004 (1 year )
Wrote copy with an editorial spin for the chief web component of LVMH Möet Hennessy Louis Vuitton. Responsible for writing, editing and proofing copy for upscale fashion, beauty and home products. Wrote weekly emails, section headers and buckets, selecting products to promote and images to sell them.
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Associate Beauty Editor
Seventeen Magazine
(Public Company; 51-200 employees; Publishing industry)
February 1999 — August 2001 (2 years 7 months)
Planned monthly lineups, conceptualized artistic vision for stories, supervised photo shoots, wrote front and back-of-book features for the magazine and website. Assigned articles to freelancers, attended sales calls, fashion shows, PR events and press trips. Represented magazine on television and spoke at seminars for high-school students and foster-care children.
Laura Kenney’s Education
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Cornell University
1994 — 1998
- Activities and Societies:
- Cornell Tradition Scholarship
Additional Information
Laura Kenney’s Websites:
Laura Kenney’s Interests:
Guilty pleasures include Trivial Pursuit, cheap flights, feral cats, open-air markets, and reading—especially on etymology, pop culture, serial killers, infectious disease and Paris, circa 1900-1930
Laura Kenney’s Groups:
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Luxury & Lifestyle Professionals -
Cosmetics and Beauty Network
Laura Kenney’s Honors:
Sephora Star Performer Award - 2006
Cornell Tradition Scholarship
Laura Kenney’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
