Kenneth Peeters

Current

eCRM & Search Marketing Manager at Across Health
Owner & Editor at MoviePulp.be

Past

SEA Consultant at QueroMedia
Editor - Internship at Think Media (P-Magazine/Ché)

Education

Google
Universiteit Antwerpen
College Boom

see less...

Recommended

10 people have recommended Kenneth

Connections

231 connections

Industry

Marketing and Advertising

Websites

Kenneth Peeters’s Summary

As a Search Engine Marketing (SEM) manager, I am responsible for the international search engine advertising (SEA) activities of various leading (healthcare) customers of Across (e.g. Johnson&Johnson, Lifescan, Janssen-Cilag, Roche, Omega Pharma, Movetis, Northgate Arinso). SEM is arguably the most dynamic growth area in online healthcare marketing; My activities include the assessment, set-up, management and optimization of pay-per-click (PPC) campaigns and evaluation/finetuning through advanced web analytics. Additionally, I also consult on (non-technical) SEO, webcopywriting and run Social Media Optimization campaigns for several key accounts.

Before joining Across I worked at QueroMedia, Belgium’s leading SEM agency at that time. As one of their key SEA consultants, I successfully managed several search engine advertising accounts, including Vacature.com, Robert Half International, Cap Gemini and Vanden Borre. I am highly experienced in the management of large and complex search marketing campaigns. In addition, I have a thorough knowledge of pay-per-click advertising systems such as Google AdWords, Yahoo! Search Marketing, MSN AdCenter and web analytics tools such as Google Analytics, Omniture and WebTrends.

I am highly passionate about the internet and all of the exciting and forever changing (marketing) opportunities it has to offer. When I am not at work you’ll most likely find me in a nearby movie theatre – a passion I have had since birth…

Kenneth Peeters’s Specialties:

search engine advertising, sea, sem, online marketing, e marketing, affiliate marketing, google, google adwords, google adwords professional, google adwords qualified, google analytics, google adsense, yahoo search marketing, microsoft adcenter, webcopywriting, recruitment search marketing, e recruitment, e health, search engine optimization, seo, seo consultancy, sea consultancy, social media, web 2.0, social media optimization, smo, omniture, webtrends, project management, eCRM.

Kenneth Peeters’s Experience

eCRM & Search Marketing Manager

Across Health

(Privately Held; 11-50 employees; Public Relations and Communications industry)

2008 — Present (1 year)
Owner & Editor

MoviePulp.be

(Privately Held; 1-10 employees; Writing and Editing industry)

March 2007 — Present (2 years 5 months)
SEA Consultant

QueroMedia

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 2006 — March 2008 (1 year 7 months)
Editor - Internship

Think Media (P-Magazine/Ché)

(Media Production industry)

July 2006 — September 2006 (3 months)

Kenneth Peeters’s Education

Google

AdWords Professional , Google Search Advertising , 2006 — 2007
Universiteit Antwerpen

Master , Communication Sciences , 2001 — 2006
College Boom

Modern Languages & Sciences 1995 — 2001

Additional Information

Kenneth Peeters’s Websites:

Kenneth Peeters’s Interests:

professional: marketing, advertising, internet, copywriting private: movies, tv, (black) music

Kenneth Peeters’s Groups:

LinkedSEO
Advertising Professional
E-Marketing Belgium
Online Business Owners
Web Analytics Association
Web 2.0
Internet Marketing
Google Adwords Qualified Individuals
Search Engine Marketing Professional Organization
Google Group
Online Marketing Professionals
Search Engine Strategies Conference & Expo
eMarketing Association Network
Online Advertising Professionals
ThoseinMedia
Healthcare Analytics and Informatics, Healthcare Analytics, Healthcare Informatics
Sales Growth
Web Analytics Professionals (+5000 web analytics members) Join now!
Search Marketing Salon
Search Engine Land
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Online Media Professionals Benelux
Online Marketing Nederland
SearchEngineWatch.com Forums
European Internet Professionals
Online Lead Generation Community
Pharma Marketing and Advertising Group (PMAG)
Online Marketing Network
Advanced Web Metrics with Google Analytics
ECOM Experts, e-commerce / online marketing (6500+ Members)
Universiteit Antwerpen - University of Antwerp
AntwerpenValley.be
Health 2.0
Alumni Universiteit Antwerpen
Communicatiewetenschappen-UA
Cross Media Experts (www.twitter.com/mediamatchers)
Living/working in Antwerpen
Ex-Queromedia employees
Marketing & Communication Network
European marketing professionals
Online Marketeers (+400 members)
Across Health
Across The Web
Online Reputation Management (ORM)
B2B Conversion Optimization Network
EMEA e-Health and Health Informatics professionals
Web Analytics Belgium
Business/IT FUSION
Social Media Marketing Mavens
Brave New World - Across Health Innovation Seminars