Kenneth George

Current

• New Media Production Manager at WBUR

Past

• New Media Production Editor at MassLive.com
• Production Assistant at The Christian Science Monitor

Education

• Earlham College
• Emerson College

Connections

58 connections

Industry

Online Media

Websites

• My Company
• Former Company
• My Blog

Kenneth George’s Summary

My twelve years in web development, with the past eight as the New Media Production Manager for WBUR, has provided me practical experience in web design methodologies, online marketing, traffic analysis and negotiating online content partnerships. Equally at home with the hands-on work of coding web pages, writing and multimedia creation, I have also collaborated with diverse new media teams in fast-paced, news-driven environments. In all cases, these websites were an extension of an older medium with a long, varied and rich history. Hence, I am very well acquainted with the opportunities and challenges such arrangements present.

Much of my time currently involves implementing Web 2.0 strategies. Using no-cost social media tools, I have organized events designed to strengthen WBUR listeners’ loyalty

Kenneth George’s Specialties:

Authoring Tools:
Adobe Photoshop, Adobe Illustrator, RealMedia Producer, Macromedia Dreamweaver, HomeSite, BBEdit, iMovie, Adobe Premiere, SoundForge, FastEdit, Audacity

Languages:
HTML, XML, Use (not creation) of ASP, Pearl, Javascript, Java, UNIX, PHP

Platforms:
Windows, Mac

Web 2.0/Social Media outreach strategies

Kenneth George’s Experience

• New Media Production Manager

  WBUR

  (Non-Profit; 51-200 employees; Broadcast Media industry)

  August 2000 — Present (8 years 5 months)

  New Media Production Manager, 2000-present
  Supervised teams of web producers, designers and programmers in the updating of wbur.org and affiliated websites.
  • Planned and implemented WBUR’s social media marketing campaigns
  • Initiated and established online content partnerships
  • Conceptualized and wrote e-mail newsletters in support of marketing goals
  • Monitored and assessed website traffic
  • Created multimedia features with graphic, audio and/or video components
  • Project-managed special features including award-winning science journalism site
  • Researched and recommended specific software and web services
  • Wrote online features including news summaries, arts reviews and blogs
  • Produced weekly podcast: conceptualized topics, wrote scripts, edited audio

• New Media Production Editor

  MassLive.com

  (Privately Held; 11-50 employees; Online Media industry)

  April 1998 — August 2000 (2 years 5 months)

  Coordinated web production for Western Mass web portal during start-up phase and several successive website redesigns.
  • Created and maintained online technical style guide
  • Reviewed web page templates to ensure compliance with company standards
  • Taught editorial and marketing staff graphics software and HTML
  • Collaborated with the designer on redesigns of the homepage and other sections
  • Moderated online community forums
  • Wrote e-mail newsletters
  • Created graphics and prepared photographs for online use
  • Wrote homepage headlines and news summaries
  • Edited online college section and Western Massachusetts visitor’s guide

• Production Assistant

  The Christian Science Monitor

  (Non-Profit; 51-200 employees; Newspapers industry)

  January 1996 — March 1998 (2 years 3 months)

  Part of the production team responsible for the international newspaper’s online presence.
  • Wrote headlines, summaries, reviews and news quizzes
  • Produced and edited online audio news summaries
  • Created graphics and prepared photographs for the homepage
  • Rendered text and informational graphics into HTML
  • Supervised daily production during production manager’s absence

Kenneth George’s Education

• Earlham College

  1985 — 1989

• Emerson College

  Additional Study, Mass Communications

Additional Information

Kenneth George’s Websites:

• My Company
• Former Company
• My Blog

Kenneth George’s Interests:

Web 2.0, Social Media, public radio, public media

Kenneth George’s Groups:

•    Public Radio
•    Boston Speed Networkers
•    The EC Alumni Connection

Kenneth George’s Honors:

The National Association of Science Writers, Science-in-Society Journalism Award, 2006

Kenneth George’s Contact Settings

Interested In:

• career opportunities
• reference requests
• getting back in touch