Kenneth George

Current

Web Communications Director at Union College

Past

New Media Production Manager at WBUR
New Media Production Editor at MassLive.com
Production Assistant at The Christian Science Monitor

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Education

Earlham College
Emerson College

Connections

84 connections

Industry

Online Media

Websites

Kenneth George’s Summary

My twelve years in web development, with the past eight as the New Media Production Manager for WBUR, has provided me practical experience in web design methodologies, online marketing, traffic analysis and negotiating online content partnerships. Equally at home with the hands-on work of coding web pages, writing and multimedia creation, I have also collaborated with diverse new media teams in fast-paced, news-driven environments. In all cases, these websites were an extension of an older medium with a long, varied and rich history. Hence, I am very well acquainted with the opportunities and challenges such arrangements present.

Much of my time currently involves implementing Web 2.0 strategies. Using no-cost social media tools, I have organized events designed to strengthen WBUR listeners’ loyalty

Kenneth George’s Specialties:

Authoring Tools:
Adobe Photoshop, Adobe Illustrator, RealMedia Producer, Macromedia Dreamweaver, HomeSite, BBEdit, iMovie, Adobe Premiere, SoundForge, FastEdit, Audacity

Languages:
HTML, XML, Use (not creation) of ASP, Pearl, Javascript, Java, UNIX, PHP

Platforms:
Windows, Mac

Web 2.0/Social Media outreach strategies

Kenneth George’s Experience

Web Communications Director

Union College

(Educational Institution; Education Management industry)

August 2009 — Present (4 months)
New Media Production Manager

WBUR

(Non-Profit; 51-200 employees; Broadcast Media industry)

August 2000 — October 2009 (9 years 3 months)

New Media Production Manager, 2000-present
Supervised teams of web producers, designers and programmers in the updating of wbur.org and affiliated websites.
• Planned and implemented WBUR’s social media marketing campaigns
• Initiated and established online content partnerships
• Conceptualized and wrote e-mail newsletters in support of marketing goals
• Monitored and assessed website traffic
• Created multimedia features with graphic, audio and/or video components
• Project-managed special features including award-winning science journalism site
• Researched and recommended specific software and web services
• Wrote online features including news summaries, arts reviews and blogs
• Produced weekly podcast: conceptualized topics, wrote scripts, edited audio
New Media Production Editor

MassLive.com

(Privately Held; 11-50 employees; Online Media industry)

April 1998 — August 2000 (2 years 5 months)

Coordinated web production for Western Mass web portal during start-up phase and several successive website redesigns.
• Created and maintained online technical style guide
• Reviewed web page templates to ensure compliance with company standards
• Taught editorial and marketing staff graphics software and HTML
• Collaborated with the designer on redesigns of the homepage and other sections
• Moderated online community forums
• Wrote e-mail newsletters
• Created graphics and prepared photographs for online use
• Wrote homepage headlines and news summaries
• Edited online college section and Western Massachusetts visitor’s guide
Production Assistant

The Christian Science Monitor

(Non-Profit; 51-200 employees; Newspapers industry)

January 1996 — March 1998 (2 years 3 months)

Part of the production team responsible for the international newspaper’s online presence.
• Wrote headlines, summaries, reviews and news quizzes
• Produced and edited online audio news summaries
• Created graphics and prepared photographs for the homepage
• Rendered text and informational graphics into HTML
• Supervised daily production during production manager’s absence