
Director External Affairs, Brock School of Business, Kennedy Resource Development
Birmingham, Alabama Area

Director External Affairs, Brock School of Business, Kennedy Resource Development
Birmingham, Alabama Area
Director of External Affairs for the Brock School of Business at Samford University. Specializing in public relations, media relations, publicist services, government relations, event planning, creative promotions, networking, public speaking, social networking and branding strategies.
My company Kennedy Resource Development (consulting) offers global marketing and development strategies to organizations and corporations worldwide. My company offers services in public relations, publicist services, media relations, strategic planning, marketing and communications strategies, fund development strategies and special event marketing.
Media relations, networking, public relations, special events, marketing, fund development (fundraising), corporate relations, publicist services, public speaking, political campaigns, planning trade and diplomatic visits.
(Public Relations and Communications industry)
June 2007 — Present (2 years 7 months)
Director of External Affairs for the Brock School of Business at Samford University. Oversees all public relations, marketing, advertising, brand development, strategic communications planning, media relations, government relations, special events and internal, external communications for the Brock School of Business.
Guest speaker on a number of topics:
October 2007- Presenter, Fi-Plan Partners Women's Investment Seminar. Topic: Women in Business
March 2008-Co-Presenter, AACSB Development & Communications Conference-Chicago. Other presenter: Carol Sunnucks, Thunderbird School of Global Management. Topic: Media Relations
March 2009-Co-Presenter, AACSB Development & Communications Conference-Washington, DC. Other presenter: Doug Lederman, Editor of Inside Higher Education. Topic: Marketing in a Down Economy.
February-May 2009- Strategic Planning with AWARE (Aging Workers are Reliable Employees)
March-April 2009- Social Media Seminars: "How to Use Social Media to Market Your Business." Seminar for the employees of Haskell Slaughter, LLC.
May 2009- Social Media Seminar with Literacy Organizations Group
June 2009- Social Media: So Who Needs it Anyway? Panel Discussion at Samford Business Network Source Meeting
(Public Relations and Communications industry)
October 2006 — Present (3 years 3 months)
Kennedy Resource Development offers consulting services in global development and marketing strategies for corporate, nonprofit and political organizations.
Kennedy Resource Development connects the dots for clients worldwide.
Case example:
In March of 2007, Kennedy Resource Development worked with an international nonprofit organization on planning the visit of the Czech Republic President to Alabama. The following month, Kennedy Resource Development led efforts in the planning, coordinating and implementing of the European Union's, Head of the Delegation to the United States, economic development visit to Alabama.
BA , Communications, Political Science , 1983 — 1986
International marketing and development, politics, external affairs, networking, public relations, social entrepreneurship, corporate social responsibility, foreign relations, International trade and economic development. Other interests include: Abby, my Scottish Terrier, Louie, my pup, music, visual and performing arts, travel, foreign languages, photography, sports, coffee and would love to learn to snow ski.
2008 National Philanthropy Day Committee; Board of Directors, Association of Fundraising Professionals (AFP), Alabama Chapter and 2007 Chair of National Philanthropy Day Awards Luncheon; Member, Atlanta Press Club; Executive Board, Irish American Arts Awards, New York City.