Matthew Kennedy

Current

• Owner at Regional Brand Builders
• Founding Partner at Sustain Brands
• CEO at Kennedy Creative!

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Past

• VP at laga
• VP/Pres at Deskey

Education

• Xavier University
• Cooper School of Design
• University of Cincinnati

• FHS

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1 more...

Recommended

2 people have recommended Matthew

Connections

162 connections

Industry

Consumer Goods

Websites

• My Website
• My Company
• My Company

Matthew Kennedy’s Summary

Kennedy Creative is the only brand strategy and design firm that uses real world experts on every project. Our
one-of-a-kind Creative Collaborative system is designed to open the door to opportunities that drive high growth, building our clients businesses with tangible results.

Unlike take-a-number agencies with bulging staffs, Kennedy Creative draws from an exclusive pool of industry experts spanning an array of categories. The result: We custom build a team for every project.

We think regionally and work nationally to build Cornerstone Strategies™ for your brand or company.

Matthew Kennedy’s Specialties:

product / business strategy, marketing strategy, regional brand strategy, local brand strategy, branding, consumer research, creative new product development, creative design, private label, creative package design, identity, web development

Matthew Kennedy’s Experience

• Owner

  Regional Brand Builders

  (Consumer Goods industry)

  February 2006 — Present (3 years 10 months)

  Mission:
  Elevate the role that regional, local and placed-based brands play in their respective categories by identifying and leveraging the unique benefits these brands offer to consumers
  
  Regional Brand Builders (RBB) is a team of Consumer Packaged Goods (CPG) experts dedicated to elevating the role that local brands play in their respective categories. With over 40 years of CPG experience, we specialize in Strategy, Design and Retail Execution. Our proprietary RBB Brand Audit® was developed specifically for the unique needs of local brands. Customized to your brand, our system identifies the needs of your local consumer and positions your brand to fill those needs

• Founding Partner

  Sustain Brands

  (Privately Held; Marketing and Advertising industry)

  February 2006 — Present (3 years 10 months)

  Sustain is a brand that is adapted to regional brands across the country. Because it is only applied to regional and local products of a certain area, Sustain signifies regional... wherever you are.
  
  Regional brands that adopt Sustain Brand are automatically given the name and consumer recognition they need to survive in a mass market driven world.
  
  Our mission is to elevate the role that regional, local and place-based brands play in their respective categories by identifying and leveraging the unique benefits these brands offer to consumers.
  
  We support and sustain regional brands because strong regional brands lead to strong regional economies, as well as more fresh and healthy food choices for the consumer.
  
  The Sustain Brand is a creation of the Regional Brand Builders at Kennedy Creative, a Triple Bottom Line Company.

• CEO

  Kennedy Creative!

  (Privately Held; Design industry)

  March 1994 — Present (15 years 9 months)

Matthew Kennedy’s Education

• Xavier University

  MBA , business , 1982 — 1983

• Cooper School of Design

  design/illustration 1980 — 1982

• University of Cincinnati

  BFA/BE , fine art, education and design , 1976 — 1980

  Activities and Societies:

  Two year RA in Dabney Hall.

• FHS

Additional Information

Matthew Kennedy’s Websites:

• My Website
• My Company
• My Company

Matthew Kennedy’s Interests:

entrepreneurs, creativity, design, regional brands, local sustainability, running ultras, golf, speed golf, snowboarding, local foods

Matthew Kennedy’s Groups:

AIGA, AMA, DMI, FMI, PLMA

•    CPG Branding and Marketing Forum
•    Sustainable Consumer Packaged Goods
•    CEO Club
•    Runners
•    Foodies
•    Shopper Insights & Marketing Professionals
•    LinkedCincinnati
•    The-Green-Group.com
•    ENTREPRENEURS-GET FUNDED
•    Sustainability Working Group
•    Sustainable Investment Forum
•    Green & Sustainability Innovators & Innovation Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    CONSUMER PACKAGED GOODS CONNECTS - SuperGroup!
•    Green
•    Packaging Professionals
•    Institute of Packaging Professionals
•    Boston Marathon finisher
•    CEO/ CIO/COE/COO/CFO/Head/VP/ Director/President Level - Senior Leadership Group
•    Marathon and Ultra-marathon Runners
•    Running Lovers
•    University of Cincinnati DAAP Alumni
•    GreenBiz.com -- Green Business Professionals
•    MY private brand
•    RiverSpan Sculpture Group
•    PROGRESSIVE GROCER
•    packagedesign.com [ package design ]
•    Consumer Products Today
•    Smarter Food Supply
•    Sustainability
•    Green Entrepreneurs & Investors Club

Matthew Kennedy’s Honors:

American Graphic Design Award, 2003
Packaging Competition, Progressive Packaging, Excellence Award, 1997, 1998
Packaging Competition, Progressive Packaging, Gold Award, 1997, 1998
American Illustrators Gold Award, 1996

Matthew Kennedy’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch