
Passionate About Helping Organizations Succeed With Public Relations, Marketing and Communications
Greater Boston Area

Passionate About Helping Organizations Succeed With Public Relations, Marketing and Communications
Greater Boston Area
kennethmasson@gmail.com
PUBLIC RELATIONS & MARKETING CORE COMPETENCIES:
• Public relations expertise in social media, local and national press and community development
• Marketing skills in multi-media advertising, collateral materials, merchandizing and special events
• Management abilities in organization, division, department and project supervision
• Communications strengths in employee communications and customer relations
• Business development experience in planning, support and training.
Underperforming and undeveloped companies, programs, products. Achieving results on time, and within budgets.
(Media Production industry)
January 2009 — Present (1 year )
•Founded start-up grass roots nonprofit that has grown to be one of the leaders in its industry in its first six months
•Established organizational structure including operations, marketing, technology and business development
•Recruited & manage staff of 50+ volunteers
•Orchestrated press and social media campaigns that generated a blitz of local and national coverage
•Launched highly respected branding campaign by using inexpensive marketing strategies
•Supervised the development and marketing of the web page
•Coordinated the creation and implementation of policies and procedures
(Financial Services industry)
January 2009 — Present (1 year )
Blogs, Videos, Horse riding
Merrimack Valley Rotary Club