Ken Gullette

Current

• Owner at Ken Gullette's Media Marketing
• Owner, Instructor at InternalFightingArts.com

Past

• Director of Media Relations at University of South Florida
• Director of Media Relations at ACT, Inc.
• Public Relations Manager at Bawden and Associates

• News Director at WHBF-TV
• Reporter, News Anchor, Producer at WLEX-TV

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Education

• Eastern Kentucky University

Recommended

1 person has recommended Ken

Connections

28 connections

Industry

Public Relations and Communications

Websites

• My Portfolio

Ken Gullette’s Summary

**Certified Guerrilla Marketing Coach.

**22 years in the news industry -- award-winning reporter, producer, and news director. Responsible for news content, hiring, and coaching employees.

**Highly accomplished media relations director for national non-profit organization. Successful in achieving positive national publicity and helping to increase sales volume.

**Online entrepreneur and marketing expert, specializing in the use of websites and web video/audio for marketing and publicity.

**Award-winning writer, videographer, video producer.

**Media spokesperson for 9th largest public university and national non-profit, being interviewed by local and national media on sensitive issues.

**Owner and creator of online school with members worldwide, each paying a monthly fee to study online at www.internalfightingarts.com.

Ken Gullette’s Specialties:

Guerrilla Marketing
Media Relations
Public Relations
Online Marketing
"New" Media Consultation and Execution
Videos and Audio for Web Promotion
Email Campaigns for Customer Attraction/Retention
Teleconferences/Webinars
Corporate Videos
Marketing Video and Audio--Consultation & Execution

Ken Gullette’s Experience

• Owner

  Ken Gullette's Media Marketing

  (Public Relations and Communications industry)

  January 2009 — Present (11 months)

  Consulting with businesses and executing cost-effective online marketing--emphasizing "new" and social media and web videos--to raise awareness, build the brand, develop new customers and retain current customers.

• Owner, Instructor

  InternalFightingArts.com

  (Sports industry)

  July 2008 — Present (1 year 5 months)

  I launched a membership website devoted to teaching the internal Chinese martial arts (kung-fu) of Chen Tai Chi, Hsing-I Chuan, and Baguazhang. I've studied martial arts since 1973 and I've been teaching for 11 years. I also have won over a hundred tournament competitions, including two national titles. I create the video lessons, edit them and put them on the site. Marketing the site is a lot of fun--very creative. Members pay $20 a month to access the site--in the U.S., Japan, the Netherlands, England, Belgium, and other countries. My goal is at least 500 members within 2 years. I also produce kung-fu instructional DVDs and they sell to martial artists around the world. I have 13 DVDs on the market with a goal of 30 in the near future.

• Director of Media Relations

  University of South Florida

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  June 2007 — June 2008 (1 year 1 month)

  I served as the primary spokesperson for USF but was recently one of more than 400 jobs eliminated by massive state budget cuts. It was a great position and I was thrust in front of the news media on a lot of sensitive educational issues and crisis events. Some of the Tampa reporters were only interested in tearing the University down. It was an exciting, stressful, and fun learning experience. I brought a new vision of media relations to USF, and I'm disappointed that I didn't have time to fully implement it and get my staff up to speed.
  
  While I was there, however, I created a blog, recorded podcasts with professors to put on the web, shot and created videos for the University's website, and tried to push media relations beyond just news releases. After being laid off at USF, I decided to use all these skills for myself, and I worked hard and launched www.InternalFightingArts.com on July 4th, 2008.

• Director of Media Relations

  ACT, Inc.

  (Privately Held; 1001-5000 employees; Information Technology and Services industry)

  March 1999 — May 2007 (8 years 3 months)

  Directed the media relations efforts, helping ACT grow from 120 million media impressions per year in 1999 to ONE BILLION in 2007. This was done through creative media strategies and tactics that helped build the brand and encourage positive national publicity. Developed great relationships with national education reporters and editors. Created a nationally self-syndicated newspaper column. Created VNRs that aired in major markets such as Atlanta, Chicago, Denver, Phoenix and others. Pushed the organization to embrace web video and podcasts. Created electronic newsletters and other marketing communications. See more at my blog (www.kengullette.com).

• Public Relations Manager

  Bawden and Associates

  (Public Relations and Communications industry)

  1997 — 1999 (2 years )

  Handled PR and media relations for a variety of clients, including a startup airline (AccessAir), a casino, retail department store chain, defense equipment manufacturer and others. This is where I learned that I really enjoy PR and media relations.

• News Director

  WHBF-TV

  (Public Relations and Communications industry)

  1993 — 1997 (4 years )

• Reporter, News Anchor, Producer

  WLEX-TV

  (Privately Held; 51-200 employees; Broadcast Media industry)

  November 1979 — August 1982 (2 years 10 months)

  I loved working at Channel 18 despite the low pay. At one point, I was the assignment editor, reporter, videographer, producer, and anchor of the weekend 11:00 news. I shot it, wrote it, produced and edited it, and then anchored the newscast. Complete total freedom and creative control. I didn't realize at the time that I could have done that my entire life and been happy. Sometimes the desire of getting to a larger market isn't the best decision.

Ken Gullette’s Education

• Eastern Kentucky University

  1971 — 1975

  I served in several capacities for the Progress -- reporter, photographer, managing editor for layout, and humor columnist. My satire column, "Surely You Jest!" poked gentle fun at the administration and at students. One column had President Martin eating a football at one of the Generals' games. Another column featured a student's bed sheets getting up and terrorizing the town because he hadn't washed them all semester. A few years after I graduated, I accidentally ran a red light in Lexington and a police officer stopped me. After I gave him my driver's license he asked if I went to Eastern. I said yes. He said, "You gave me a lot of laughs with your column. I'm letting you go with a warning." :)

  Activities and Societies:

  The Eastern Progress - weekly student newspaper.

Additional Information

Ken Gullette’s Websites:

• My Portfolio

Ken Gullette’s Interests:

video production, web audio and video, marketing, martial arts, DVD production, fitness, my cute wife Nancy.

Ken Gullette’s Groups:

Glazer-Kennedy Marketing Gold member

•    eMarketing Association Network

Ken Gullette’s Honors:

CEO Merit Award -- ACT, Inc. 2005
Associated Press Award - 1st Place Continuing Series - 1997
Associated Press Award - 1st Place Continuing Series - 1996
Alumnus of the Year Award - Eastern KY University Communications Dept. - 1979
Associated Press Award - 1st Place Radio Commentary - 1979
Associated Press Award - 1st Place Radio Commentary - 1978

Ken Gullette’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch