Ken Kaplan

Current

• New Media and Broadcast Manager, Global Communications Group at Intel Corporation

Past

• Publicist at KRON-TV
• Public Relations, Intern at San Francisco Convention & Visitor's Bureau

Education

• California State University-Chico

Recommended

18 people have recommended Ken

Connections

430 connections

Industry

Public Relations and Communications

Websites

• My Company
• My Company
• My Blog

Ken Kaplan’s Summary

SUMMARY

I blend broadcast media experience with new/social media skills to build awareness and preference for the Intel brand. My strategies and execution help Intel better participate directly with top broadcast outlets, tech bloggers and online influencers. My ideas, efforts and teamwork is helping the Global Communications Group and Intel earn respect and recognition as an innovative, online media savvy company.

I'm identifying then implementing new social computing tools; shooting, producing, distributing and/or directing video for online and broadcasters; writing for three different Intel blogs and on my personal blog; and building frameworks to scale social media best practices across teams and the company.

I helped create, launch, manage and grow master Intel brand accounts on YouTube, Facebook, Flickr, Twitter and other social media services.

More than 18 years of public relations work, including eight years at an NBC-TV affiliate in a top five U.S. TV market. In 2000, I became broadcast media relations manager at Intel to work directly with national and international TV/Radio professionals, news producers and reporters. Later I helped our Global Communications team to begin building relationships with online media producers and bloggers.

Throughout my career at Intel, I have worked with top level executives, including Intel legends Andy Grove and Gordon Moore. I prepare our executives and experts for live TV appearances, taped video shoots and other media interviews, showing them how to share their knowledge and passion in front of the camera or behind the mic. I also book and technical direct Intel's quarter earnings announcements.

Most recently, I have been helping the Global Communications Group improve Intel's outreach to and participation with consumer audiences. I helped form and lead the Intel Insider program of ten influential social media advisers (http://scoop.intel.com/insiders).

Ken Kaplan’s Specialties:

Storytelling through writing, video production and photography. Social computing, blogging, online and broadcast video production and distribution, measurement, and community building. Media relations strategy and technical broadcast experience. Event sponsorship and product integration.

Ken Kaplan’s Experience

• New Media and Broadcast Manager, Global Communications Group

  Intel Corporation

  (Public Company; INTC; Semiconductors industry)

  July 2000 — Present (9 years 5 months)

  I extend awareness and build preference for the Intel brand through social media and broadcast strategies. I generate valuable storytelling content and directly engage with relevant online influencers and consumers.
  
  Since 2005, my focus has moved from broadcast to digital media relations. My broadcast experience, writing and video expertise has helped me lead our Global Communications Group to become new media savvy, bringing new features to our online pressroom such as shareable video, RSS news bulletins, Twitter feeds and Intel blogs. My trusted ability to "try new things" put me in a position to create Intel's first ever social media guidelines and training course in 2007 that later evolved into a global Digital IQ curriculum.
  
  I help integrate and innovate with leaders from across the company to create social media strategies and create content that extends the worldwide Intel Developer Forum (IDF), Research@Intel Day, Consumer Electronics Show and other industry and Intel-sponsored events.
  
  I created and manage Channelintel on YouTube (2007), @IDF Twitter and Facebook Group (2007), Intel Facebook Fan Page (2008) and @Intel Twitter (2009).
  
  I am an internal social media adviser helping teams/colleagues around the world, and I share my insights through blogging and participating on industry panels/Webinars.
  
  I enjoy tailoring technology-related consumer trend stories for the airwaves & online audiences. I work on-demand to handle requests by TV, Radio, online journalists and bloggers, arranging interview with executives and create informative videos and blog posts that inspires brand preference.
  
  I am technical director inside the Intel TV studios during live broadcast/cable TV interviews, helping Intel executives reach millions of viewers around the world whenever Intel announces quarterly earnings and significant announcements.

• Publicist

  KRON-TV

  (Privately Held; Broadcast Media industry)

  June 1991 — May 2000 (9 years )

  Named as the first ever Publicist for KRON-TV and helped the local NBC-TV affiliate branch out to launch its sister cable station BayTV and move on to the Internet with KRON Online, which all had ties to the parent company that owned the San Francisco Chronicle newspaper.
  
  At KRON, I implemented media and community relations strategies to drive awareness and increase viewership of local award-winning news and programming in a top five metropolitan area.
  
  As Publicist for anchors, reporters, producers and top executives, I wrote bios, managed portraits, wrote press releases, documentary descriptions and pitched story ideas to local and trade journalists.
  
  I also did some field producing, video editing, on-air promotions writing and produced news teases.
  
  I deepened community ties through sponsored events, getting our on-air talent to MC or create on-air promotion spots.

• Public Relations, Intern

  San Francisco Convention & Visitor's Bureau

  (Leisure, Travel & Tourism industry)

  May 1991 — August 1991 (4 months)

  I encouraged travel writers worldwide to publish positive stories about business and leisure travel to San Francisco.
  
  My feature story "Elevatours of San Francisco" was picked up by LA Times travel section and other travel publications.
  
  I provided fact checking for international travel writers and producers, managed photo archives and collected newsclippings for executive team.
  
  My networking skills came in handy as I worked with local museums and attractions, plus various SF chapters of groups such as the Chamber of Commerce and Public Relations Society of America.

Ken Kaplan’s Education

• California State University-Chico

  BA/BA , Journalism & Philosophy , 1986 — 1991

  Activities and Societies:

  Phi Kappa Tau

Additional Information

Ken Kaplan’s Websites:

• My Company
• My Company
• My Blog

Ken Kaplan’s Interests:

Family, Italy, travel, writing, video making, philosophy and music.

Ken Kaplan’s Groups:

Phi Kappa Tau, Social Media Business Council

•    BAIA network
•    Intel Alumni Association
•    California State University, Chico Alumni
•    Tweeple
•    Lijit
•    MarketingProfs
•    Digital_Nomads
•    Social Media Business Council
•    PRwise
•    Social Media Marketing Mavens
•    MarketingProfs Events

Ken Kaplan’s Honors:

Six Intel Division Recognition Awards from a variety of business groups for broadcast and new media campaigns. This is one of Intel's top honors for implementing effective strategies that align with the company's values.

Ken Kaplan’s Contact Settings

Interested In:

• expertise requests
• reference requests
• getting back in touch