Ken Kaplan

Current

• Broadcast and New Media Manager, Global Communications Group at Intel Corporation

Past

• Publicist at KRON-TV
• Public Relations at San Francisco Convention & Visitor's Bureau

Education

• California State University-Chico

Recommended

17 people have recommended Ken

Connections

376 connections

Industry

Semiconductors

Websites

• My Company
• My Company
• My Blog

Ken Kaplan’s Summary

SUMMARY

Today I blend mainstream media savvy with new and social media skills to help ignite audience engagement and awareness of Intel technology. I help Intel better participate with many different audiences online by implementing new social computing tools, producing video and audio stories, blogging for Intel and on my personal blog, while integrating our global corporate communications initiatives across internal teams and vendors to maximize return on our efforts.

More than 17 years of public relations work, including eight years at an NBC-TV affiliate in a top five U.S. TV market. That led me to become a broadcast media relations manager at Intel, where I now work directly with national and international TV/Radio professionals, news producers and reporters, online media producers and bloggers.

Throughout my career at Intel, I have worked with top level executives and Intel founders to prepare for live TV appearances, video productions and other media interviews, including Intel's quarter earnings announcements. My media training and production skills help Intel technology experts become passionate, engaging storytellers in front of the camera or behind the mic.

Ken Kaplan’s Specialties:

Storytelling. Social computing expertise, including blogging, Podcasting, measurement, community building. Broadcast and online video production and distribution. Media relations strategy and technical broadcast experience. Event sponsorship.

Ken Kaplan’s Experience

• Broadcast and New Media Manager, Global Communications Group

  Intel Corporation

  (Public Company; 10,001 or more employees; intc; Semiconductors industry)

  July 2000 — Present (9 years 1 month)

  Broadcast -- Develop PR strategies, campaigns, write TV and Radio scripts, pitch and book interviews, produce video and audio materials for Internet distribution. Tailor technology-related consumer trend stories for the airwaves & online audiences. Work on-demand with TV, Radio, online journalists and bloggers. Create informative, inspiring feature stories that build consumer brand preference, tie brand to key trends and encourage demand for new products. Arrange executive interviews, executive summaries and training for broadcast and new media interviews -- including quarterly earnings and major company announcements.
  
  Social Media -- Began Podcasting efforts in 2005 and showed how Intel could communicate and share stories in new ways using social computing. Integrating writing & video skills, internal teams, vendors and agencies to test and implement new Web 2.0 tools. Helped enliven the Intel Pressroom using embedded, programmable Podcast players, photos and RSS widgets.

• Publicist

  KRON-TV

  (Privately Held; 501-1000 employees; Broadcast Media industry)

  June 1991 — May 2000 (9 years)

  Blended media and community relations strategies to drive viewership of local award-winning news and programming in a top five metropoliton area. Publicist for anchors, reporters, producers and top executives at (then)local NBC affiliate.

• Public Relations

  San Francisco Convention & Visitor's Bureau

  (Government Agency; 51-200 employees; Leisure, Travel & Tourism industry)

  May 1991 — August 1991 (4 months)

  Encourage travel writers worldwide to publish positive stories about business & leisure travel to San Francisco. Wrote feature story, prvoded fact checking, archived photos and collected newsclippings for executive team. Worked with local museums and attractions, plus various SF chapters of groups such as the Chamber of Commerce and Public Relations Society of America.

Ken Kaplan’s Education

• California State University-Chico

  BA/BA , Journalism & Philosophy , 1986 — 1991

  Activities and Societies:

  Phi Kappa Tau

Additional Information

Ken Kaplan’s Websites:

• My Company
• My Company
• My Blog

Ken Kaplan’s Interests:

Family, wine, song, beauty and travel

Ken Kaplan’s Honors:

Five Intel Division Recognition Awards from a varity of business groups for broadcast and new media campaigns.

Ken Kaplan’s Contact Settings

Interested In:

• expertise requests
• reference requests
• getting back in touch