Ken Detlet

Ken Detlet

VP, Digital Advertising Strategy & Sales at Associated Press

Greater New York City Area
Online Media

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Ken Detlet's Overview

  • Sales Consultant at Tremor Video
  • Executive Director of Sales Operations - Dow Jones Online at Dow Jones
  • Director of Advertising Sales, East - The Wall Street Journal Online at Dow Jones
  • Sales Manager - Barron's Online at Dow Jones

500+ connections

Ken Detlet's Summary

A seasoned sales/management professional with 15+ years dedicated exclusively to the digital publishing industry at leading news and information companies. Capabilities include developing, managing and directing a division to meet business objectives and company goals. Background encompasses all aspects of sales operations, sales management, strategic planning and execution, recruitment and extensive sales experience.


Media Sales, Sales Management and Sales Operations

Ken Detlet's Experience

VP, Digital Advertising Strategy & Sales

Associated Press

Nonprofit; 1001-5000 employees; Media Production industry

January 2013Present (1 year 9 months) Greater New York City Area

SVP Sales & Marketing


Privately Held; 51-200 employees; Online Media industry

January 2011December 2012 (2 years) New York, NY

Ken Detlet is Senior Vice President at Mashable, overseeing advertising sales, sales operations and marketing. Founded in 2005, Mashable is the largest independent news source dedicated to covering digital culture, social media and technology.

Ken’s achievements include:

• Successfully led the effort to break Mashable away from Federated Media and to bring the advertising sales business in-house.
• Doubled net revenue in 2011 and positioned the company to aggressively grow sales.
• Increased 2012 ad revenue by an additional 70+%.
• Developed the necessary infrastructure and processes to effectively manage an online sales operation.
• Recruited and managed a solid team of sales, sales development and operations talent.

VP of Sales

Ziff Davis, Inc.

Public Company; 501-1000 employees; Online Media industry

August 2008November 2010 (2 years 4 months)

• Achieved a YOY revenue increase of 41%, exceeding a 2010 goal of 30% growth.
• Executed a strategy to transform the traditional print publishing company into a fully digital organization – successfully upgraded the CRM, workflow & billing systems.
• Accountable for all aspects of digital sales activity – strategy, direct & indirect sales efforts, staffing, reporting, pricing, packaging, etc.
• Management of the Client Services and Ad Operations teams.

VP, National Sales

Gannett Digital

Public Company; 10,001+ employees; GCI; Media Production industry

September 2007August 2008 (1 year)

• Establishment of quadrantOne – a consortium of daily newspaper Web sites owned by Gannett, Tribune Company, Hearst Corporation and The New York Times – with the mission to offer a platform for national advertisers to easily execute buys across hundreds of regional newspaper Web sites.
• Achieved YOY revenue increase of 173%, pacing 96% ahead of the 2008 goal.
• Responsible for development of new digital ad revenue across all Gannett’s domestic operations (Web sites for 23 television stations and 85 daily newspapers), working strategically and tactically with other Gannett company sales teams.
• Accountable for all aspects of national sales activity – sales strategy, direct & indirect sales efforts, staffing, reporting, etc.

Sales Consultant

Tremor Video

Public Company; 201-500 employees; Marketing and Advertising industry

December 2006September 2007 (10 months)

Tremor Media provides advertisers with in-banner and in-stream video advertising opportunities on top-tier publisher sites with a combined 70 million unique visitors per month.

• Responsible for introducing Tremor Media’s advertising solution in new and lightly covered markets to build momentum as the company worked toward developing their sales team.

Executive Director of Sales Operations - Dow Jones Online

Dow Jones

Public Company; 5001-10,000 employees; DJ; Online Media industry

April 2005November 2006 (1 year 8 months)

• Responsible for the flow of over $70 million in annual ad revenue, 2.5 billion monthly ad impressions and 350 million monthly page views.
• Managed a team of 14 people in Business Operations, Ad Operations and Inventory.
• Led effort to integrate MarketWatch (formally, CBS MarketWatch) into The Wall Street Journal Online, creating a single business operation – Dow Jones Online, which also included Barron’s Online, BigCharts, OpinionJournal, CareerJournal, StartupJournal, CollegeJournal RealEstateJournal and VirtualStockExchange.
• Developed and implemented DJO’s standard operating procedures and worked with internal and external auditing to identify gaps and implement compensating controls.
• Held responsibility for advertising inventory management processes.
• Accountable for financial reporting, forecasting and billing.
• Evaluated and negotiated vendor services.

Director of Advertising Sales, East - The Wall Street Journal Online

Dow Jones

Public Company; 5001-10,000 employees; DJ; Online Media industry

July 1997April 2005 (7 years 10 months)

• Fiscally responsible for over 60% of advertising revenue for The Wall Street Journal Online.
• Consistently exceeded annual revenue goals, which ranged from 15% to 100% above prior year’s sales activity.
• Successfully launched several prestigious web sites including Barron’s Online,,,,,, and various redesigned versions of
• Developed a large part of the sales organization. Responsible for 10 sales positions – recruitment, retention/dismissal, reviews, and semi-annual account/territory analysis.

Sales Manager - Barron's Online

Dow Jones

Public Company; 5001-10,000 employees; DJ; Online Media industry

March 1996July 1997 (1 year 5 months)

• Developed and executed the original business plan that introduced Barron’s Magazine to the World Wide Web, which launched June 1996.
• Exceeded initial financial goals and business expectations
• Successfully sold sponsorship programs that allowed Barron’s Online to break into the online advertising business and establish a base from which to grow.
• Overcame the hurdles of dealing with an uneducated and intimidated advertising community to successfully sell campaigns to some of the leading companies.

Ken Detlet's Skills & Expertise

  1. Advertising Sales
  2. Advertising
  3. Sales Management
  4. Sales Operations
  5. Digital Media
  6. Strategic Planning
  7. Sales Process
  8. Online Advertising
  9. Digital Marketing
  10. Strategy
  11. Online Publishing
  12. Website Monetization
  13. Digital Strategy
  14. Integrated Marketing
  15. Marketing Strategy
  16. CRM
  17. Marketing
  18. Mobile Advertising
  19. New Media
  20. Social Media
  21. Leadership
  22. Sales
  23. Management
  24. Mobile Marketing
  25. Lead Generation
  26. Strategic Partnerships

View All (26) Skills View Fewer Skills

Ken Detlet's Education

Saint Peter's University

BA, Economics


Contact Ken for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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