Kendall Card

Current

• Director of Social Media at Base Camp Communications
• Editor at FeedTheHabit.com

Past

• Principal at WOMBranding (Sole Proprietorship)
• Community Manager at Backcountry.com
• Registered Representative at World Financial Group/World Group Securities

• Utah Sales Manager at The Canyons

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Education

• Brigham Young University

Recommended

3 people have recommended Kendall

Connections

68 connections

Industry

Online Media

Kendall Card’s Summary

The title on my first business card was “the local’s voice”. Marketing by understanding and speaking with and not to customers has been my approach in business. With the increasing effectiveness of blogging, customer marketing and social media approaches these areas of business have become my focus and passion.

With nearly 10 years of experience working in marketing and sales capacities at The Canyons Ski Resor, Backcountry.com and now Base Camp Communications whether by choice or by circumstance I have often been forced to find ways to reach lofty goals with very limited budgets. For example, with a focus on blogging I helped Backcountry.com to find unique ways to incorporate blogging into the business model with fantastic ROI.

Current and past clients like Ski Utah, Bluehouse Skis and PROBAR are from the outdoor, health food, lodging and resort industries.

Kendall Card’s Specialties:

Public Relations and Communications, Social Media, Outdoor Industry, Ski Industry, Blogging, Community Markeing

Kendall Card’s Experience

• Director of Social Media

  Base Camp Communications

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  January 2008 — Present (7 months)

  From the Press Release...
  
  With blogs, YouTube, Facebook, Twitter and many other social media and social networks continuing to gain ground as influential channels of communication particularly among younger generations, social media strategies have become an integral part of public relations campaigns.
  
  To facilitate this shift, Base Camp Communications announced today that they have hired Kendall Card as Director, Social Media.
  
  The addition makes Base Camp Comm. a groundbreaker in the ability to power the full spectrum of public relations – from traditional media relations and internal communications to blogging and video initiatives, social networking and word-of-mouth campaigns.

• Editor

  FeedTheHabit.com

  (Partnership; 1-10 employees; Online Media industry)

  1999 — Present (9 years)

  FeedTheHabit.com is the premier skiing and mountain biking website in Utah covering skiing and biking articles, gear reviews and outdoor industry information. I have been an editor and events guru since inception.

• Principal

  WOMBranding (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Internet industry)

  February 2007 — December 2007 (11 months)

  Using blogs as a platform I engage customers and potential customers in conversations. Helping businesses to connect with their customers by marketing with them not at them is what I love to do.

• Community Manager

  Backcountry.com

  (Privately Held; 201-500 employees; Internet industry)

  November 2004 — August 2007 (2 years 10 months)

  My role at Backcountry.com was to embrace current customers and create a community for the brand to become more recognizable and prominent among outdoor enthusiasts. Areas of focus included b2b partnerships, blogging, customer marketing, event and athlete sponsorships, online community networking, and generally detecting and reporting the pulse of the outdoor comunity.

• Registered Representative

  World Financial Group/World Group Securities

  (Public Company; Recreational Facilities and Services industry)

  2003 — January 2006 (3 years)

• Utah Sales Manager

  The Canyons

  (Public Company; Recreational Facilities and Services industry)

  August 1999 — November 2004 (5 years 4 months)

Kendall Card’s Education

• Brigham Young University

  BS, Health Science, Physical Therapy, September 1993 — December 1999

Kendall Card’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch