Ken Burkett

Current

• President & CEO at One 2 One Media
• President & CEO at One2One Health Media
• Managing Partner, Formulary Rebate and Contracting Consultant at Paradigm Consulting Inc

see less...

Past

• Vice President PHRMA Business Development at RelayHealth a McKesson company-- f.k.a. Per-Se Technologies
• Director, Managed Markets Institutional Contracting at First Horizon Pharmaceutical
• Sr. Manager, Manufacturer Rebate Contracting at AdvancePCS / PCS HealthSystems

• Pharmacy Systems Consultant: Dept of Defense / Veterans Affairs at SAIC (Science Applications Int’l Corp.)
• Pharmacy Sales Manager at Albertson’s Specialty Pharmacy

see less...

2 more...

Education

• University of Phoenix
• University of Iowa

Recommended

10 people have recommended Ken

Connections

268 connections

Industry

Pharmaceuticals

Websites

• My Website

Ken Burkett’s Summary

I've been fortunate to receive a 360 degree view of the pharmaceutical delivery model from my experiences in community & institutional pharmacy, PBM, Pharmaceutical manufacturer, and also a pharmacy transaction switching company.
While recognized as Colorado Pharmacy Educator of the Year 1997, and Clincal Manager of the Year in 2000; emerging technologies have played a major part in crafting solutions Ken has developed uniting value among its health care constituents.

Benefiting from years of hands on involvement remaking pharmacy operations and clinical systems, developing solutions for clients such as the Dept of Defense, VA, AdvancePCS or McKesson to drive use of generics, preferred drugs and mail order-- also design automated tools to limit utilization of costly drugs.

Involvement in e-business is where much of his work was included in patents filed to create a self service PBM, clinical decision support and several other marketing programs such as the Fortified Benefit were ground breaking in their time.
Later, as a rebate contract negotiator he was responsible for contracting over $200 million of rebate payments from over three dozen pharmaceutical companies.

At the sale of PCS to Caremark, joined a Sciele Pharma, where built a core of 8 regional account managers expanding managed care access and the renegotiation of non performing contracts.

Ken re focused his efforts on an idea to create a series of real time pharmacy messaging tools—later named on several patents for the creation and expansion of the NotifyRx, eVoucher, Therapeutic Alternative Program whose logic is used in many pharmacies ability to offer the "$4.00 generic" programs today.

Ken designed and commercialized these programs through creation of over 200 new relationships with pharmaceutical companies that resulted in nearly $190 million in expanded business over a course of 18 months which resulted in the eventual sale to McKesson in 2007.

Ken Burkett’s Specialties:

Formulary rebate contract negotiation, Managed Care Access strategy and planning, Rebate Modeling and decision support

Ken Burkett’s Experience

• President & CEO

  One 2 One Media

  (Marketing and Advertising industry)

  November 2008 — Present (1 year 1 month)

  Delivering highly segmented, personalized narrow cast of MultiMedia based educational content via the “opt’ed in” hosts

• President & CEO

  One2One Health Media

  (Pharmaceuticals industry)

  2008 — Present (1 year )

• Managing Partner, Formulary Rebate and Contracting Consultant

  Paradigm Consulting Inc

  (Partnership; 1-10 employees; Pharmaceuticals industry)

  May 1994 — Present (15 years 7 months)

  •Develop new business opportunities and liaison with potential pharmaceutical marketing teams
  •Formulate Access strategies to target business opportunities for PHRMA clients
  •Implement strategic plans to grow business and reach regional sales targets in managed care
  •Marketed Disease State Management programs and sales materials for PHRMA
  •Dissemination of on-label and off-label clinical information to meet the strategic needs of customers

• Vice President PHRMA Business Development

  RelayHealth a McKesson company-- f.k.a. Per-Se Technologies

  (Public Company; MCK; Hospital & Health Care industry)

  July 2005 — November 2008 (3 years 5 months)

  •Engage and negotiate service contracts directly with top pharmaceutical brands
  •Develop sales proposition and client financial modeling supporting our service
  •Product positioning, marketing, metric development benchmarks
  Patented and implemented business model within 35,000 retail pharmacies
  •Secured deals with numerous brands from PHRMA manufacturer ,
  •Cross sell with other McKesson services expanding sales force and capabilities
  •Devise and merchandise Point of Sale Marketing programs executed at pharmacy in real time

• Director, Managed Markets Institutional Contracting

  First Horizon Pharmaceutical

  (Public Company; 1001-5000 employees; FHRX; Pharmaceuticals industry)

  February 2004 — June 2005 (1 year 5 months)

  • Target and prioritize key healthplan, governmental and institutional accounts to gain enhanced formulary access for contracted pharmaceuticals
  • Define metrics, market baskets, and protocols for contract negotiation, and make pricing recommendations
  • Renegotiate non-performing GPO, MCO and PBM contracts saving the company $9 MM
  • Built a team of 8 Regional Account Executives
  • Grew sales and expanded access of flagship product 102% over tenure; Expanded preferred access for 5 of 6 FHRX products in key HMO, PBM, and integrated health, CMS accounts

• Sr. Manager, Manufacturer Rebate Contracting

  AdvancePCS / PCS HealthSystems

  (Public Company; 10,001 or more employees; Pharmaceuticals industry)

  May 1999 — February 2004 (4 years 10 months)

  •Negotiate and manage 50 PHRMA Formulary Rebate Contracts —worth over $200MM to PBM
  •Rebate advisor to management of the largest MCO clients considering changing formulary changes
  •Champion branded products to preferred formulary using superior clinical & financial models
  •Package PBM services to support compliance and health improvement

• Pharmacy Systems Consultant: Dept of Defense / Veterans Affairs

  SAIC (Science Applications Int’l Corp.)

  (Public Company; 10,001 or more employees; Hospital & Health Care industry)

  August 1997 — May 1999 (1 year 10 months)

  Install, Implement and Consult for clients using Department of Denfense's Computerized Patient Record System Software (a.k.a. Alta (DoD) and Vista (VA)
  •Implementation, training, and up selling tools to180 VA and over 500 DoD facilities
  
  Clinical Pharmacy Decision Support Systems
  •Develop and implement real time edits displayed to physicians at the time of ordering which over a 12 month period in 1998 resulted in the following:
  78% fewer prescription drug errors
  Driving preferred formulary usage from 78% to 95.5% nationally
  Reduced patient wait times in the clinics by over 40%
  Increased use of the VA’s Central Mail Order by 64%

• Pharmacy Sales Manager

  Albertson’s Specialty Pharmacy

  (Public Company; 10,001 or more employees; Hospital & Health Care industry)

  August 1992 — May 1997 (4 years 10 months)

  •Managing the accurate packaging, distribution, inventory and transport of pharmaceuticals to patients, nursing homes, home healthcare vendors, and infertility physician offices
  •Responsible of hiring, reviewing and creation of a team oriented environment
  •Maintaining department P&L with a $2.1M annual budget
  •Preceptor to pharmacy students

Ken Burkett’s Education

• University of Phoenix

  MBA , e-Business;Health Economics , 1996 — 1998

  Joined Albertson's 3rd Party Task Force to cultivate new, exclusive relationships with major regional employers
  Started Albertsons Specialty Pharmacy and Consigned Injectable Services selling vaccinations and infertility treatments to physican offices and thier outpatients

  Activities and Societies:

  Internships at CIGNA Colorado,

• University of Iowa

  1985 — 1990

Additional Information

Ken Burkett’s Websites:

• My Website

Ken Burkett’s Interests:

health care ventures, tennis, golf, investing, finance, technology, personal computing, video editing, automobiles, business, football, reading, mountain biking, electronics, decision support modeling, electric guitars, drums, skiing, ATV, jet ski, hypnotism, and powerpoint

Ken Burkett’s Groups:

Nuclear Regulatory Commission,Academy of Managed Care Pharmacists (AMCP),
Health Information Management and Systems (HIMS),National Association of Retail Drugstores (NARD),University of Iowa Alumni Association,University of Colorado Health Sciences Pharmacy Foundation,American Heart Association (AHA),American Society of Health System Pharmacists,Colorado Society of Health System Pharmacists,California Pharmacist Association,Texas Pharmacy Association

•    Linked Affiliate - A Place for Affiliate Marketers to Meet!
•    Pharmaceutical Discussion Group
•    Pharma Connections Worldwide
•    Biotech & Pharma Professionals Network
•    Professionals in Pharmaceutical Industry and Biotech Industry
•    PBM Professionals
•    Mobile phones in healthcare
•    3Cinteractive :: Mobile and Interactive Marketing
•    Grant Applications and Philanthropic Revenue Streams

Ken Burkett’s Honors:

Patent Filings (pending) "2nd tier everywhere", "E-Voucher", "Market share Retention Program", and "Formulary Fast Start" and "Therapeutic Alternative Program" 2006 - current

Healthcare Visionary: AMCP 2005- 2007
“President’s Club” First Horizon Pharmaceutical 2004,
Conceived and implemented Fortified Benefit within 18mm PBM lives 2002,
17 process patents pending for work related to self service “smart system”2001,
2001 “Clinical Manager of the Year” Advance PCS 1999'
“Outstanding Pharmacy Educator of the Year” Colorado 1997,
“Top 5 Sales Managers in ’95” and “Top 6 in 96” Albertsons 1995 & 1996