Ken Burbary

Ken Burbary

Chief Digital Officer

Greater Detroit Area
Marketing and Advertising

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Ken Burbary's Overview


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Ken Burbary's Summary

Ken is a digital marketer and technologist with a keen understanding of how technology can drive business results. With over 18 years of online marketing & advertising experience, including a deep background in digital and social media, he is considered a nationally recognized expert in the digital marketing space.

Ken drives strategic thinking and ideation based on in-depth digital knowledge and analytics; guides development and application of new media tools and technology to gain consumer insights; and integrates talent, technology and capabilities to optimize use of digital channels creating game-changing solutions that build and grow clients’ business.

Ken has held digital leadership positions at Ernst & Young and Digitas and has worked with some of the biggest names in marketing, including American Express, Proctor & Gamble, Kraft, General Motors, Chevrolet, Delta Airlines, Walgreens, MillerCoors, Pfizer, the U.S. Navy and the U.S. Postal Service.

He also recently coauthored the book book Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.

Strategic Marketing

Operational Management

Transition Management


Business Consulting

Digital Production

Digital Strategy & Marketing / @kenburbary

Ken Burbary's Publications

  • Digital Marketing Analytics: Making sense of consumer data in a digital world

    • Pearson / Que Biz-Tech
    • May 17, 2013

    Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now!

    Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. This book will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!

    • Prioritize—because you can’t measure, listen to, and analyze everything
    • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors
    • Measure real social media ROI: sales, leads, and customer satisfaction
    • Track the performance of all paid, earned, and owned social media channels
    • Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR
    • Start optimizing web and social content in real time
    • Implement advanced tools, processes, and algorithms for accurately measuring influence
    • Integrate paid and social data to drive more value from both
    • Make the most of surveys, focus groups, and offline research synergies
    • Focus new marketing and social media investments where they’ll deliver the most value

Ken Burbary's Projects

  • Start! Walking Facebook Application

    • 2007 to Present

    The Start! Walking Facebook Application was written on behalf of Campbell-Ewald in support of the American Heart Association's Start! Walking Campaign.

  • Twitter Sync from American Express

    • 2012 to Present
    Team Members: Ken Burbary
  • Small Business Saturday

    • 2011 to 2012
    Team Members: Ken Burbary
  • American Express Unstaged

    • 2011 to 2012
    Team Members: Ken Burbary
  • Cadillac Escalade Reveal

    • October 2013 to Present
    Team Members: Ken Burbary

Ken Burbary's Skills & Expertise

  1. Social Media Monitoring
  2. Text Analytics
  3. Sentiment Analysis
  4. Web Analytics
  5. Digital Marketing
  6. Social Media
  7. Online Marketing
  8. Web Strategy
  9. Social Networking
  10. Online Advertising
  11. Email Marketing
  12. Digital Strategy
  13. Mobile Marketing
  14. Interactive Marketing
  15. Google Analytics
  16. Digital Media
  17. Analytics
  18. Social Media Marketing
  19. Facebook
  20. Omniture
  21. Social Media Measurement
  22. Content Management
  23. New Media
  24. Creative Direction
  25. Web Marketing
  26. Information Architecture
  27. Strategy
  28. Web Development
  29. PPC
  30. User Experience
  31. Blogging
  32. Lead Generation
  33. SEO
  34. Direct Marketing
  35. Integrated Marketing
  36. E-commerce
  37. SEM
  38. Content Strategy
  39. Social Marketing
  40. Interactive Advertising
  41. Google Adwords
  42. Interaction Design
  43. Brand Development
  44. Web Project Management
  45. Media Planning
  46. Website Development
  47. Mobile Advertising
  48. Usability
  49. Creative Strategy
  50. Web 2.0

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