Mobile Business Development and Account Management
San Francisco Bay Area
- Current
-
- Senior Account Manager at PlayPhone
- Past
-
- Account Manager at ipsh!
- Director, Publisher Recruitement at Pheedo
- Manager, Media Sales at iAnywhere Solutions
- Business Care Manager at AT&T Wireless
- Associate Manager, Partner Marketing & Development at AvantGo
- Product Marketing at Wavetek Wandel & Goltermann
- Education
-
- Wake Forest University
- Recommended
-
5 people have recommended Kemp - Connections
-
208
connections
- Industry
- Marketing and Advertising
- Websites
Kemp Mullaney’s Summary
I am a sales and marketing professional with over eight years experience selling cutting-edge software and wireless solutions. My customers have ranged from Fortune 500 companies to up-and-coming Web 2.0 properties. PlayPhone, Inc provides Web and WAP storefronts for content providers and retail sites. I manage NBC, National Geographic, Walmart and other partners helping them create strategies and promotions to sell mobile entertainment products. As the first mobile account manager at ipsh! I managed the Anhueser-Busch account, the agency’s largest client. At AvantGo I managed the top mobile (wireless and sync) media customers such as The New York Times, USA Today, Yahoo!, Marketwatch and others. My duties included developing long-term mobile strategies, CRM campaigns, advertising plans, and sales training. I recruited Weblogs and publishers to join our RSS advertising network while at Pheedo. On the carrier side, I managed Fortune 100 accounts at AT&T Wireless where I was responsible for developing voice strategies, helping customers manage and reduce costs, and providing training for next generation (2.5 and 3G) technologies.
Kemp Mullaney’s Specialties:
Mobile and wireless solutions, RSS strategies, ad network management, usage studies, account management, contract negotiation.
Kemp Mullaney’s Experience
-
Senior Account Manager
PlayPhone
(Privately Held; Wireless industry)
April 2008 — Present (1 year 8 months)
PlayPhone, Inc is a Mobile web and WAP entertainment storefront provider
• Managed Web and WAP storefronts for NBC, Walmart, BRAVO, National Geographic, REAL and other partners
• Oversaw product requirements and launched new web storefronts
• Developed WAP storefronts and integrated them with existing customer WAP sites
• Coordinated SEO and SEM strategies to drive traffic to partners’ sites
• Managed merchandising for content providers across the network of PlayPhone storefronts
• Established content ingestion schedules to match programming and seasonal campaigns
• Created promotional strategies to drive traffic and sales including:
-- Text message promotions
-- Television campaigns
-- Web marketing
-- Contextual links -
Account Manager
ipsh!
(Public Company; 1001-5000 employees; Wireless industry)
May 2007 — December 2007 (8 months)
ipsh!, an Omnicom owned Agency, is a full-service mobile marketing and advertising agency, having executed close to 1,000 mobile campaigns since June 2001.
Account Manager
• Owned client relationship with Anheuser-Busch, ipsh!’s largest customer
• Wrote functional specifications detailing requirements of advertising programs and campaigns
• Provided regular reporting and updates to client on campaign progress
• Coordinated project management resources to execute programs
• Participated in sales calls to existing ipsh! and TMA clients, providing expertise on mobile marketing
• Composed proposals for mobile marketing campaigns
• Managed contract process when closing new business
• Educated resources from other agencies on potential uses of mobile -
Director, Publisher Recruitement
Pheedo
(Privately Held; 11-50 employees; Online Media industry)
February 2006 — July 2006 (6 months)
Pheedo is a advertising network focused on the Real Simple Syndication (RSS) market.
• Recruited Weblogs and Web 2.0 sites to join the Pheedo RSS advertising network
• Managed marketing and communication efforts with partners
• Created Customer Retention program including collateral and communication schedules
• Optimized customer RSS traffic and advertising revenue
• Trained customers on RSS best practices -
Manager, Media Sales
iAnywhere Solutions
(Public Company; 1001-5000 employees; sy; Online Media industry)
June 2003 — February 2006 (2 years 9 months)
iAnywhere Solutions (whole owned by Sybase) is the leading mobile software provider. I worked with the AvantGo mobile portal team.
• Achieved in excess of 100% of sales quota for 2005 calendar year
• Managed top media accounts such as MSN, New York Times, The Wall Street Journal and Yahoo!
• Sold advertising placement products and distribution/marketing packages to media customers
• Managed professional services through design, creation and launching of mobile sites
• Tracked advertising campaigns to ensure delivery of impressions sold
• Created comprehensive mobile strategies for customers including advertising and circulation development
• Managed Central and South American reseller of AvantGo products
• Presented mobile strategies at wireless developers’ conference and user group meetings
• Developed ROI plans for new and existing customers
• Managed consumer support processes -
Business Care Manager
AT&T Wireless
(Public Company; 5001-10,000 employees; Wireless industry)
February 2002 — May 2003 (1 year 4 months)
AT&T Wireless is one of the largest wireless carriers in the United States.
• Optimized wireless communication strategies to reduce customer cost
• Trained customers on next generation voice and data technologies
• Recommended handsets and wireless data solutions to meet customer need
• Supported direct and indirect field sales force -
Associate Manager, Partner Marketing & Development
AvantGo
(Public Company; 51-200 employees; Wireless industry)
June 2000 — November 2001 (1 year 6 months)
AvantGo is a portal for mobile and wireless devices to access Web content.
• Negotiated contracts and launched over 300 mobile content providers
• Managed development, production and implementation of online sign-up for new customers
• Responded to hundreds of new customer inquiries
• Trained customers on how to sell mobile advertising -
Product Marketing
Wavetek Wandel & Goltermann
(Privately Held; 501-1000 employees; Computer Networking industry)
June 1998 — May 2000 (2 years )
Wavetek Wandel and Goltermann was a network test equipment manufacturer. I worked with their software line of analysis tools.
• Managed marketing and communication efforts with partners
• Managed collateral, training and support for international partners, resellers and VARs
• Supported direct and indirect field sales force
• Created and managed 'partner welcome' package, a collection of current product literature price lists, data sheets and product updates for new channel partners
• Created and edited a monthly electronic newsletter, containing product updates and sales promotions
Kemp Mullaney’s Education
-
Wake Forest University
BS , Business Administration , September 1994 — May 1998
- Activities and Societies:
- Sigma Nu, Student Union
Additional Information
Kemp Mullaney’s Websites:
Kemp Mullaney’s Interests:
Cycling - I raise funds for and particpate in the AIDS Lifecycle, a 585 mile ride from San Francisco to LA. Learn more on my team's Website: TeamNoe.org
Kemp Mullaney’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
