Mobile and Web 2.0 Marketing Professional
San Francisco Bay Area
- Current
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- Senior Account Manager at PlayPhone
- Past
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- Account Manager at ipsh!
- Director, Publisher Recruitement at Pheedo
- Manager, Media Sales at iAnywhere Solutions
- Business Care Manager at AT&T Wireless
- Associate Manager, Partner Marketing & Development at AvantGo
- Product Marketing at Wavetek Wandel & Goltermann
- Education
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- Wake Forest University
- Recommended
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4 people have recommended Kemp - Connections
-
163
connections
- Industry
- Marketing and Advertising
- Websites
Kemp Mullaney’s Summary
I am a sales and marketing professional with over eight years experience selling cutting-edge software and wireless solutions. My customers have ranged from Fortune 500 companies to up-and-coming Web 2.0 properties. As the first mobile account manager at ipsh! I managed the Anhueser-Busch account, the agency’s largest client. At AvantGo I managed the top mobile (wireless and sync) media customers such as The New York Times, USA Today, Yahoo!, Accuweather, Marketwatch and others. My duties included developing long-term mobile strategies, CRM campaigns, advertising plans, and sales training. I recruited Weblogs and publishers to join our RSS advertising network while at Pheedo. On the carrier side, I managed Fortune 100 accounts at AT&T Wireless where I was responsible for developing voice strategies, helping customers manage and reduce costs, and providing training for next generation (2.5 and 3G) technologies.
Kemp Mullaney’s Specialties:
Mobile and wireless solutions, RSS strategies, ad network management, usage studies, account management, contract negotiation.
Kemp Mullaney’s Experience
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Senior Account Manager
PlayPhone
(Privately Held; 51-200 employees; Wireless industry)
April 2008 — Present (9 months)
PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers. Headquartered in San Jose, Calif., PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to innovate new means for interacting with mobile users and delivering wireless entertainment.
PlayPhone gives consumers access to a unique, and often exclusive media catalog, spanning audio, video and gaming content from leading music labels and artists, game publishers and media companies. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile destinations for the world's top entertainment and retail brands including Wal-Mart, ABC Television and Cartoon Network. -
Account Manager
ipsh!
(Public Company; 1001-5000 employees; Wireless industry)
May 2007 — December 2007 (8 months)
ipsh!, an Omnicom owned Agency, is a full-service mobile marketing and advertising agency, having executed close to 1,000 mobile campaigns since June 2001.
Account Manager
• Owned client relationship with Anheuser-Busch, ipsh!’s largest customer
• Wrote functional specifications detailing requirements of advertising programs and campaigns
• Provided regular reporting and updates to client on campaign progress
• Coordinated project management resources to execute programs
• Participated in sales calls to existing ipsh! and TMA clients, providing expertise on mobile marketing
• Composed proposals for mobile marketing campaigns
• Managed contract process when closing new business
• Educated resources from other agencies on potential uses of mobile -
Director, Publisher Recruitement
Pheedo
(Privately Held; 11-50 employees; Online Media industry)
February 2006 — July 2006 (6 months)
Pheedo is a advertising network focused on the Real Simple Syndication (RSS) market.
• Recruited Weblogs and Web 2.0 sites to join the Pheedo RSS advertising network
• Managed marketing and communication efforts with partners
• Created Customer Retention program including collateral and communication schedules
• Optimized customer RSS traffic and advertising revenue
• Trained customers on RSS best practices -
Manager, Media Sales
iAnywhere Solutions
(Public Company; 1001-5000 employees; sy; Online Media industry)
June 2003 — February 2006 (2 years 9 months)
iAnywhere Solutions (whole owned by Sybase) is the leading mobile software provider. I worked with the AvantGo mobile portal team.
• Achieved in excess of 100% of sales quota for 2005 calendar year
• Managed top media accounts such as MSN, New York Times, The Wall Street Journal and Yahoo!
• Sold advertising placement products and distribution/marketing packages to media customers
• Managed professional services through design, creation and launching of mobile sites
• Tracked advertising campaigns to ensure delivery of impressions sold
• Created comprehensive mobile strategies for customers including advertising and circulation development
• Managed Central and South American reseller of AvantGo products
• Presented mobile strategies at wireless developers’ conference and user group meetings
• Developed ROI plans for new and existing customers
• Managed consumer support processes -
Business Care Manager
AT&T Wireless
(Public Company; 5001-10,000 employees; Wireless industry)
February 2002 — May 2003 (1 year 4 months)
AT&T Wireless is one of the largest wireless carriers in the United States.
• Optimized wireless communication strategies to reduce customer cost
• Trained customers on next generation voice and data technologies
• Recommended handsets and wireless data solutions to meet customer need
• Supported direct and indirect field sales force -
Associate Manager, Partner Marketing & Development
AvantGo
(Public Company; 51-200 employees; Wireless industry)
June 2000 — November 2001 (1 year 6 months)
AvantGo is a portal for mobile and wireless devices to access Web content.
• Negotiated contracts and launched over 300 mobile content providers
• Managed development, production and implementation of online sign-up for new customers
• Responded to hundreds of new customer inquiries
• Trained customers on how to sell mobile advertising -
Product Marketing
Wavetek Wandel & Goltermann
(Privately Held; 501-1000 employees; Computer Networking industry)
June 1998 — May 2000 (2 years)
Wavetek Wandel and Goltermann was a network test equipment manufacturer. I worked with their software line of analysis tools.
• Managed marketing and communication efforts with partners
• Managed collateral, training and support for international partners, resellers and VARs
• Supported direct and indirect field sales force
• Created and managed 'partner welcome' package, a collection of current product literature price lists, data sheets and product updates for new channel partners
• Created and edited a monthly electronic newsletter, containing product updates and sales promotions
Kemp Mullaney’s Education
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Wake Forest University
BS, Business Administration, September 1994 — May 1998
- Activities and Societies:
- Sigma Nu, Student Union
Additional Information
Kemp Mullaney’s Websites:
Kemp Mullaney’s Interests:
Cycling - I raise funds for and particpate in the AIDS Lifecycle, a 585 mile ride from San Francisco to LA. Learn more on my team's Website: TeamNoe.org
Kemp Mullaney’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
