Kelly Torian

Kelly Torian

Internet Consultant

Greater Denver Area

Current
Past
Education
  • Western Michigan University
  • Kalamazoo College
Connections
77 connections
Industry
Internet
Websites

Kelly Torian’s Summary

Award-winning technical professional with 13-year history in web application development.

PMP certified IT project manager with 7-year history utilizing multiple project methodologies.

eCommerce Product Manager, including operations management, design & development management and order fulfillment.

Web systems management, including infrastructure, SEO, community management, blogs, SMS, video, marketing, advertising and analytics.

A decade of active work with graphic and interface design, usability standards, animation, & video production.

Kelly Torian’s Specialties:

Application product development and project management.

Analytics professional skilled in tracking, analyzing and reporting business data, using Google analytics, Omniture, Tableau and other reporting software.

Online operations expert knowledgeable of legal and tax laws relating to the purchase, shipping and receiving of goods over the internet.


Kelly Torian’s Experience

  • Consultant

    T&T Media

    (Privately Held; Publishing industry)

    October 2001Present (7 years 10 months)

    Owner/Operator of small web consultancy for 8 years. Creation, development and maintenance of internet based software applications. PMI-certified consultant, experienced with internet based business process implementation and training.

  • Product Owner

    Beatport

    (Privately Held; 11-50 employees; Music industry)

    March 2008October 2008 (8 months)

    Managed 3 product lines from inception to global acceptance for international music retailer with $40,000,000 annual sales until 10% reduction of staff in late 2008.

    Managed large scale infrastructure project to implement global CDN utilizing open source software, squid servers and Akamai caching servers.

    Worked with Stakeholders to create project plans, resource planning and technical requirements for new feature releases.

    Coordinated release plans, marketing promotions and tracking of product success via Google Analytics.

    Managed 55,000 person user base communications using Exact Target delivery system.

    Spearheaded the development of Beatportal.com Remix contest tool, a monthly promotion yielding 500+ entries per contest.

    Managed development of client side downloading application, Beatport Downloader.

  • Project Manager/Consultant

    T&T Media, Inc.

    (Privately Held; 1-10 employees; Publishing industry)

    September 2001April 2008 (6 years 8 months)

    Responsible for procurement, business requirements, project execution and customer acceptance of internet and network consulting projects for small to medium sized companies. Selected projects included:

    Summit Training Source, Inc.
    The Bauble Patch Jewelers, Inc.

  • Senior Internet Producer

    Denver Newspaper Agency

    (Privately Held; 1001-5000 employees; Newspapers industry)

    September 2006February 2008 (1 year 6 months)

    Led the successful development and completion of online publishing efforts for parent company of the Rocky Mountain News and Denver Post.

    Implemented Kaango ad serving and ordering product for PostNewsClassifieds.com, enabling users to purchase online and print ads through one internet gateway.

    Technical consultant for YourHub.com, a citizen journalism platform with a 225,000 user base and accompanying weekly print publication catering to local neighborhood zones in the Denver metro area.

    Directed and coordinated over 20 vendors, including contract negotiations, vendor performance reviews and renewals.

    Conducted statistical and business analysis for all projects, utilizing Omniture tracking software and corporate business analysis methods.

  • Consultant/Project Manager

    Summit Training Source, Inc.

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    September 2003January 2007 (3 years 5 months)

    Led design goals for online training website. Initiated website redesign which increased annual online sales from $23,000 to $500,000. Awarded Compliance Magazine’s Second Place award for Best E-Commerce Website in 2003.

  • Consultant

    McKeough Land Company

    (Privately Held; 51-200 employees; Real Estate industry)

    September 2001July 2006 (4 years 11 months)

    Produced multiple flash presentations and accompanying websites for property development projects.

  • Project Manager

    Motherrings.com

    (Retail industry)

    January 2006March 2006 (3 months)

    Managed small team of consultants to redesign eCommerce website with an accompanying order fulfillment program for Michigan-based jeweler. Implementation of new order interface and upfront pricing reduced customer exit rates from 75% to 15% and increased average time on site by 300%. Client experienced online sales growth of 125% for 2006, and continued growth of 22% in 2007.


  • Web Designer

    Mortgage.com

    (Internet industry)

    May 1999September 2000 (1 year 5 months)

    Led the usability-centered redesign of an e-commerce site and supported major web development initiatives until company closure in late 2000.

    Achieved “most improved” comments from Gomez.com and increased ratings from 17th to 8th in the online mortgage category by leading a human-factors review and complete redesign.

    Coordinated design of a Spanish-language companion site.

    Developed corporate branding concepts and directed the design of B2B mortgage broker application.

  • Web Designer

    Wells Fargo Bank

    (Public Company; 10,001 or more employees; WFC; Banking industry)

    April 1999August 1999 (5 months)

    Worked contract through Modis International on corporate intranet team.

    Designed database and e-commerce web applications.

    Redesigned the assets of a sister company during merger.

  • Web Designer

    MetLife

    (Public Company; 10,001 or more employees; MET; Insurance industry)

    May 1998May 1999 (1 year 1 month)

    Directed design and development teams and managed projects from concept to completion for corporate intranet team.

    Redesigned 40,000-user intranet gateway, improving usability and design.

  • Technical Recruiter

    Access Softek

    (Privately Held; 11-50 employees; Computer Software industry)

    March 1996September 1997 (1 year 7 months)

    Internal recruiter and office assistant in windows development company.


Kelly Torian’s Education

  • Western Michigan University

    Music - Classical Piano 19931996

  • Kalamazoo College

    Liberal Arts 19911993


Additional Information

Kelly Torian’s Websites:

Kelly Torian’s Honors:

2nd Place award for Best Ecommerce site. Awarded by Compliance Magazine for the 2003 re-design of SafetyOnTheWeb.com

Received "most improved" honors from Gomez.com for the 2001 re-design of Mortgage.com, bringing the site up from 17th to 8th in their ranking system.


Kelly Torian’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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