Kelly Rued

Kelly Rued

Social Game Design Consultant at StyleHop Corp

Greater Minneapolis-St. Paul Area

Current
Past
  • Lead Designer at ISER Games
  • CA at Conference Associate at Game Developer's Conference
  • Design Lead at Pet Trap Team
  • Junior Designer at WIGD-VDT
Education
  • University of Phoenix
  • Metropolitan State University
Connections
52 connections
Industry
Computer Games
Websites

Kelly Rued’s Summary

For over 5 years, Kelly has designed, developed, and managed online entertainment products. Her special areas of interest are social, casual, role-play, and virtual world experiences for niche and non-traditional gamer markets.

Currently, Kelly manages adult entertainment studio Black Love Interactive LLC. Her passion projects include a growing portfolio of diverse adult entertainment sites, and an MMOEG called RaptureOnline. Black Love Interactive's latest release is the x-rated lolporn parody site http://ICanHasFreePorn.com.

In her recent past, she published The Sex Ed Game by ISER Games--an interactive trivia game that acted as a teaching aid for parents and teachers to encourage a healthy dialog about teen sexual health and wellness while supporting a range of ethical and pedagogical approaches.

Kelly participated as a panel speaker at FuturePlay 2005, spoke on two panels, and moderated a third panel at the first Sex in Video Games conference (2006). She also moderated a Sex in MMOGs roundtable at the first annual IMGDC 2007. Kelly spoke about Tikiwiki CMS/Groupware for Game Dev Teams at the April '06 Twin Cities IGDA chapter meeting, and about her work with ISER Games at the University of Minnesota's Games as Learning Tools course in July 2005 and again in July 2006.

Kelly continues to pitch in on a variety of creative projects outside her primary domain of sex in games. She also returned to college in 2009 to study business management. Her personal sites, http://kellyrued.wordpress.com and http://kellyrued.net, spill all her beans.
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Thanks for visiting my LinkedIn profile! I'm always interested in new connections and meeting interesting people in gaming, internet marketing, futuring, and the adult industry.

Kelly Rued’s Specialties:

online entertainment product management, social and casual game design, erotic game design, sex and games research, public relations, game design for niche vertical markets, game designs tapping the entertainment value of emergent online community activities from cybersex to meta-gaming to griefing, MMORPG & virtual world design


Kelly Rued’s Experience

  • Social Game Design Consultant

    StyleHop Corp

    (Internet industry)

    October 2008Present (1 year 3 months)

    Kelly provides game design, product management, and internet marketing solutions to help StyleHop increase traffic, reduce bounce, encourage visitor re-engagement, differentiate their product and services, and communicate their unique entertainment value to their growing community of fashion fans. Kelly designed StyleHop's FriendTrends social fashion quiz game to leverage viral online gameplay to generate style ratings and to allow StyleHoppers to compare style personalities and trends among friends, entire college campuses, and social networks including Facebook.

  • Owner

    Black Love Interactive LLC

    (Privately Held; Computer Games industry)

    March 2004Present (5 years 10 months)

    Kelly founded Black Love Interactive LLC to produce online entertainment for adventurous adults. Kelly manages strategic planning, operations management, product management and development, marketing and public relations, online community development, graphic design, and game design.

  • Lead Designer

    ISER Games

    (Computer Games industry)

    March 2005December 2006 (1 year 10 months)

    Game design, research, and marketing materials. Support documentation wiki and web site development. Worked on a sex education trivia game called The Sex Ed Game.

  • CA

    Conference Associate at Game Developer's Conference

    (Computer Games industry)

    March 2004March 2006 (2 years 1 month)

    Kelly wore her radioactive neon CA t-shirts proudly. She helped GDC attendees find bottled water, assisted the lovely folks at the IGDA info booth, and worked the doors for lots of interesting sessions. Whenever anybody, anywhere, asks her how to break into the games industry she never fails to sing the praises of volunteering for the amazing CA program at GDC.

  • Design Lead

    Pet Trap Team

    (Computer Games industry)

    March 2004June 2004 (4 months)

    Kelly's design brief for the Pet Trap adventure game won her team a spot in the finals of the 2004 Second Life game developer's competition. Billed as the strangest game to NOT come out of Japan, Pet Trap did not win the competition but our team members still have numerous blue ghostie pets, creepy tombstones, and a 3-story obstacle maze to show for the effort.

  • Junior Designer

    WIGD-VDT

    (Computer Games industry)

    June 2003March 2004 (10 months)

    Kelly was a volunteer, junior designer in the WIGD-VDT project during their work on Henched!, a humorous inventory management puzzle game. The program was led by volunteer game industry mentors including Chris Oltyan, Sande Chen, and Alan Au. WIGD-VDT has since evolved into Girls in Games.


Kelly Rued’s Education

  • University of Phoenix

    B.S. , Small Business Management and Entrepreneurship , 20092009

    The UOP ecampus is convenient and affordable. It's the least disruptive way to go back to school (when you don't really believe you have the time to go back to school). I'm very grateful that I live in a time where continued adult education is so accessible.

  • Metropolitan State University

    B.S. , Comp Sci/Media Studies , 20022004

    Began working with online game dev groups in 2003; initiated RaptureOnline game design in 2003 and began pre-production work with Gay Crawford in 2004; left school to found Black Love Interactive LLC in Feb 2005. Didn't finish my bachelor's the first time around, and probably would have switched majors even if had stayed at MSU.

    Activities and Societies:
    Participated in WIGD VDT (a dev team educational experience now called Girls in Games); Competed as finalists in Second Life's 2004 game dev challenge (an in-world game dev competition); Participated in the IGDA online before they had a Twin Cities chapter.

Additional Information

Kelly Rued’s Websites:

Kelly Rued’s Interests:

Internet Marketing, Entertainment Product Management, Public Relations, Online Community Development, Game Design, Games, Video Games, MMORPGs, Serious Games, Social Gaming, Alternate Reality Games, Casual Games, Erotic Games, Sex Education, Entrepreneurs, Adult Entertainment, Erotica, Porn, Fantasy, Sexology, Ethics, Epistemology, Futurism, Humor, Zombies, Cats

Kelly Rued’s Groups:

current member of International Game Developers Association, Twin Cities IGDA chapter

Kelly was an original member of the Leadership Council for the IGDA's Sex SiG before resigning in April 2007. She supports the SiG's mission and hopes they continue to support professional game developers. However, Kelly also looks forward to a day when an expert body is assembled to provide useful leadership for all stake holders in the ubiquitous and increasingly visible world of computer-mediated sex play. When that group is formed, it will not be centered on game developers or for-profit entertainment. One of Kelly's goals is to see online sex play thrive in the hands of consumers, sexologists, and relevant professionals.

past Vice President, Bradley Terrace Co-operative

  •    International Game Developers Association
  •    IGDA Women in Games Special Interest Group

Kelly Rued’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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