Kelly C. Richardson

Current

Chief Executive Officer at DigitalReaction LLC (Sole Proprietorship)
Director of Content and Syndication at Linked Media Group, LLC
Freelance Copywriter at QuinStreet Media, Inc.

Copywriter/Consultant at Kelly Richardson Copywriting

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Past

Managing Editor at Intelective Communications
Content Optimizer at 1st on the List Promotion
In-house Copywriter at Red House Global Brand Agency

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Education

American Writers & Artists, Inc.
Georgia State University
Georgia State University

East Tennessee State University

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Recommended

12 people have recommended Kelly

Connections

265 connections

Industry

Writing and Editing

Websites

Kelly C. Richardson’s Summary

Kelly brings a wealth of experience in expert business writing, strategic search engine marketing, content optimization, Web analytics, business-oriented social media marketing, brand development, print and Web marketing strategies, and related services.

As a freelance copywriter, he’s produced engaging content for Fortune 500s Google, Microsoft, Yahoo!, Cox Communications and Cardinal Health. Kelly holds graduate degrees in English and education/training from Georgia State University. With over 15 years of business-focused writing experience, he is a recognized expert in creative communications for direct mail and Web-based marketing campaigns.

His specialty industries include renewable energies, marine and subsea, high tech, travel and leisure, non-profit, retail, education, real estate and construction, traditional and holistic healthcare and wellness, automotive, finance, consumer goods and manufacturing.

He was also recognized by Marquis Who’s Who in America (2005) for his contributions to best practices in responsible marketing and advertising.

Kelly C. Richardson’s Specialties:

Web copy & content development, direct response copywriting, company branding and identity, hard-hitting headlines & enticing leads, social & viral marketing channels

Kelly C. Richardson’s Experience

Chief Executive Officer
DigitalReaction LLC (Sole Proprietorship)

(Sole Proprietorship; Internet industry)

June 2009 — Present (6 months)

DigitalReaction LLC is a premiere global Internet marketing strategy firm based in Atlanta. We help build powerhouse brands through a diverse collection of Web2.0 tools and best-practices, as well as the 'tried-and-true' traditional marketing techniques that--through their incredible staying-power--have survived the throes of technological innovation.
Director of Content and Syndication

Linked Media Group, LLC

(Internet industry)

November 2008 — Present (1 year 1 month)

- Manage 50-person writing team for web site content creation.
- Identify small niche sites and hidden market segments.
- Develop content and social media components.
- Accelerate social media and moderating.
- Solicit feedback, prioritize and 'featurize' for revenue-producing components.
Freelance Copywriter

QuinStreet Media, Inc.

(Privately Held; 51-200 employees; Internet industry)

March 2003 — Present (6 years 9 months)

- Writing copy for a wide network of quality, high-end web site directories on education, business services, travel, home, beauty, and healthcare.
- Writing duties that span the gamut of the selling process: research, media, advertising, direct marketing, design services, and internal.
- Visit: http://www.quinstreet.com/
Copywriter/Consultant

Kelly Richardson Copywriting

(Writing and Editing industry)

December 2002 — Present (7 years )

I have over 15 years of creative and technical writing experience for a host of clients spanning a variety of industries. Advertising and marketing firms, businesses (from major corporations to 'brick-and-mortar' start-ups), educational institutions, and individuals have relied on me to create engaging copy for their projects.

I have a bachelor's degree in English, a master's degree in Education, and I am earning my doctoral degree in Policy and Leadership. My impeccable writing background makes me a communications expert in almost any field.

I'm a master at creating powerful direct mail & response packages,sales ads, letters, & package concepts, newsletters & permission mailings, brochures & catalogs, web site content & SEO (search engine optimization), press releases & speeches, scripts & commercials, advertising & marketing communications, professional & technical resumes, and magazine & e-zine articles. I also offer a wide range of ghost writer and consulting services.
Managing Editor

Intelective Communications

(Internet industry)

2006 — 2008 (2 years )

- Managing 12-member copywriting team for various domain-building projects.
- Strategic planning of SEO best-practices for mid- to large-sized clients.
- Visit: http://www.intelective.com
Content Optimizer

1st on the List Promotion

(Privately Held; 11-50 employees; Internet industry)

2005 — 2007 (2 years )

- Optimizing web copy and content for Fortune 500 clients to increase organic search rankings, daily traffic hits, and lead-generation statistics.
- Consulting with managers, optimizing existing web copy, and creating new web copy for products and services: Seimon Networking and Telecomm
- Visit: http://www.seo-promotioninc.com
In-house Copywriter

Red House Global Brand Agency

(Privately Held; 1-10 employees; Marketing and Advertising industry)

2003 — 2005 (2 years )

- Creating strategy-driven solutions that develop brands and deliver messaging in a memorable, creative execution for medical, high-tech, and retail marketing.
- Designing sites using the latest online media concepts, leaving a comfortable and non-intrusive environment for natural advertising opportunities.
- Visit: http://www.redhouseusa.com/index.html

Kelly C. Richardson’s Education

American Writers & Artists, Inc.

Professional Certification , Copywriting, Marketing, Branding , 2000 — 2004

Activities and Societies:

AWAI FastTrack to Copywriting Success Bootcamp, AWAI Accelerated Program for Six-Figure Copywriting, Nick Usborne Million Dollar Secrets for Online Copywriting
Georgia State University

Master Degree in Arts , Education/Training , 2000 — 2001

Activities and Societies:

TEEMS Alternative Training Program
Georgia State University

Bachelor Degree in Arts , English , 1994 — 2000
East Tennessee State University

Business Administration 1991 — 1993

Additional Information

Kelly C. Richardson’s Websites:

Kelly C. Richardson’s Interests:

Social and viral networking, Desktop publishing, Education and training, The High-tech sector, The psychology of consumerism

Kelly C. Richardson’s Groups:

American Writers and Artists Institute, Art of Negotiating Strategy Forum, Big Tent, Blue Chip Expert, Business Social, Network eCadamy, Georgia Association of Educators, Lance-it, Law of Attraction in Business, NeuroLinguistic Programming (NLP) Techniques, Online Entrepreneurs, Professional Disc Golf Association, Search Engine Marketers, Sta.rtup.Biz