LinkedInKelly Ehlers

Kelly Ehlers

Entrepreneur Magazine’s 2014 Emerging Entrepreneur of the Year Semi-Finalist // President, Ideas That Evoke™

Madison, Wisconsin Area
Marketing and Advertising
  1. Ideas That Evoke™
  1. Wespac + McDowell Mountain Music Festival +The Compound Live Music Venue,
  2. Canyon Communications,
  3. McMillen Publishing
  1. Arizona State University
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Ideas That Evoke™

Ideas That Evoke™

Founder & President

– Present

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Kelly Ehlers has built her reputation as a leader and expert in social media for the salon and beauty industry on three solid pillars. Having literally grown up in the industry – her mother was a successful salon owner for 40 years – Kelly took that passion, added in more than a decade of experience building brands for clients ranging from grassroots start-ups to multi-billion dollar businesses, and topped it off with a keen sense of innovation and intuition on digital connectivity and technology.

An award-winning, nationally recognized keynote speaker and social media educator, Ehlers leads a team at Evoke Brands that specializes in providing innovative digital solutions for beauty brands looking to make meaningful connections with their customers in today's 24/7 technology-driven world. Among dozens of other clients Evoke counts major Fortune 50 company Procter & Gamble as well as Elizabeth Arden Red Door Spas among it’s roster.

Previously named one of 10 up-and-coming Women to Watch by the Phoenix Business Journal, in 2011 she was honored as one of the publication’s Top 25 Women in Business. Also in 2011, Kelly formed a strategic partnership with Modern Salon Media as their resident expert blogger and is a regular contributor for The Levo League, a global forum for Gen Y career women.


Founder & President

Ideas That Evoke™
– Present (5 years)Madison, Wisconsin Area

Every brand has a story, an emotional, underlying reason as to why it exists. In today’s hyper-connected, socially driven world, how is your story being told? That’s where we come in.

At Ideas That Evoke™ we create, narrate and manage brand experiences in the social space. We develop content that connects people to brands and evokes an emotional response in an organic way…but to us, that’s just the beginning.

Our agile, highly responsive team works as an extension of your brand, engaging with and managing your social communities in real-time. We believe social media is a science, one that deserves a high attention to detail and constant, consistent nurturing. It can be fun, interactive and downright silly, but at the end of the day, we know social moves the needle.

Clients include: Proctor & Gamble Salon Professional, Wella Education, Elizabeth Arden Red Door Spas, The Red Door NY, Elizabeth Arden Global, Wella Professional, Sebastian Professional, NIOXIN, Clairol Professional, Kat Burki Luxury Brands, Vocalpoint, Mario Tricoci Salons, TONI & GUY, TONI & GUY Academies, Beauty Systems Group, CosmoProf, San Francisco Giants, Anthem Restaurant Concepts, Modern Salon Media, Wigs for Kids Foundation, Professional Beauty Association.

Director of Business Development and Marketing

Wespac + McDowell Mountain Music Festival +The Compound Live Music Venue
(3 years)Phoenix, Arizona Area

Brand Experiences: Major League Baseball, Red Bull, Miller/Coors, IKEA USA, Cruz Tequila, Volkswagon, Mayo Clinic Hospitals, MidFirst Bank and Fox Restaurant Concepts

Account Director

Canyon Communications
(5 years 8 months)

Client Experiences: The Toro Company, RSC Equipment Rental, Avnet, Gowan Companies, Pursell Techologies, NextStudent, The Experience at FarmLinks, Club Car and Novariant Technologies.

Account Executive

McMillen Publishing
(2 years 1 month)

Honors & Awards

Top 25 Women in Business Honoree

Phoenix Business Journal

Nominated by peers, colleagues and clients, Kelly Ehlers was recognized by the Phoenix Business Journal as one of the "Top 25 Women in Business" in 2011.

Up-And-Coming Business Women To Watch Honoree

Phoenix Business Journal

McDowell Mountain Music Festival, Event of the Year

Phoenix New Times

Additional Honors & Awards

Named one of "25 Outstanding Women in Business" by the Phoenix Business Journal - 2011
Named one of 10 “Women to Watch” by the Phoenix Business Journal
LEED® Accredited professional via United States Green Building Council
McDowell Mountain Music Festival Event of the Year 2008 AZTEC award
McDowell Mountain Music Festival, Oddy Award for outstanding PR initiative
McDowell Mountain Music Festival, "Best of" statewide Festival category winner
Society for Marketing Professional Services Presenter/Webinar Series
Public Relations Society of America Copper Anvil Awards; 12 awards since 2003


Modern Salon Media (Modern Salon + Salon Today Magazines)

Blogger and Editorial Contributor on Social Media
– Present

Developed on-going, strategic partnership with Modern Salon Media as their resident social media expert blogger and editorial contributor.

Levo League

Editorial Contributor & Blogger on Female Entrepreneurship
– Present

Beauty Bus Foundation

Social Media Volunteer
– Present

Fresh Start Women's Foundation

Auxiliary Board Member


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