Kelly Cofrancisco

Kelly Cofrancisco

Outreach and Partnership Manager at Pennsylvania Small Business Development Centers

Location
Greater Philadelphia Area
Industry
Marketing and Advertising

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Kelly Cofrancisco's Overview

Current
Past
  • Student Activities Council Chair at Mercyhurst University
  • Marketing Intern at CertaPro Painters
  • Administrative Assistant at Third Row LLC.
  • Public Relations Intern at East Coast Promotion & Research Group
Education
Connections

500+ connections

Kelly Cofrancisco's Summary

Experienced in Marketing Strategy, Budgeting, Database Management, Market Research, Scheduling, Planning and Organizing Events, Sponsorship Development, Graphic Design, Project Management, and Vendor Relations.

Computer Skills: Mac & PC proficient, Intranet Management/Design, Constant Contact, MailChimp & Listrak Email Marketing Software, Adobe InDesign & Photoshop, Microsoft Word, Excel, PowerPoint and SharePoint.

Social Media Platforms: HootSuite, Twitter, Facebook, Wordpress, LinkedIn, Google+, Google for Business (formerly Google Places), Issuu, YouTube, Foursquare/Swarm and Flickr.

Kelly Cofrancisco's Experience

Outreach and Partnership Manager

Pennsylvania Small Business Development Centers

Nonprofit; 51-200 employees; Management Consulting industry

October 2013Present (1 year) Greater Philadelphia Area

Responsible for oversight and management of all external partnership and marketing initiatives of the Pennsylvania SBDC network including outreach to program stakeholders and resource partners. Lead network advertising and sponsorship programs while managing intra-network communications, event planning, digital media, report and funding proposal writing and the production of communication materials. Assist in resource development including the solicitation and growth of corporate partnerships and alliances. Interact with federal, state, and local government agencies, local economic development organizations, and university programs so as to increase the visibility of the SBDC.

Nonprofit; 11-50 employees; Civic & Social Organization industry

January 2014Present (9 months) Greater Philadelphia Area

Helping YIP to make Philadelphia the premier city for the next generation of young leaders by engaging, connecting and representing the young demographic. Currently serve on the programming committee to help plan events and participate in planning committee for the annual State of Young Philly. Contact me for ways to get involved or visit www.yiphilly.org!

Marketing and Network Services Coordinator

Pennsylvania Small Business Development Centers

Nonprofit; 51-200 employees; Management Consulting industry

April 2012October 2013 (1 year 7 months) Greater Philadelphia Area

Develop and execute an annual state-wide marketing and communications plan for 18 locations in SBDC network. Maintain and update online presence consisting of company website, intranet and social media platforms. Create and improve marketing materials such as brochures, client success stories and annual reports. Write and edit all external communication including press releases, funding proposals and network-wide communications. Implement updates to marketing and branding policies, overseeing development of templates and guidelines as needed. Participate as part of the leadership team that plans, organizes and secures sponsorships for network-wide events.

Marketing Assistant

Nelson Levine de Luca & Hamilton

Privately Held; 51-200 employees; Law Practice industry

January 2011April 2012 (1 year 4 months) Greater Philadelphia Area

Assist in planning and execution of all client events including golf outings, educational seminars and receptions. Research and compile competitive intelligence on industry leaders for internal client relations benchmarking. Manage all external website updates, intranet postings as well as presence on various social media sites. Assist with media tracking and organization including press releases, speaking engagements, sponsorships and written articles. Responsible for design of collateral materials including attorney bios, articles and other firm brochures. Update ProLaw client database to maintain records from all events and publications to ensure current information. Interface with vendors, clients and internal leadership in a timely manner while maintaining a professional relationship.

Program & Communications Specialist

Delaware State Chamber of Commerce

Nonprofit; 11-50 employees; International Trade and Development industry

May 2008January 2011 (2 years 9 months) Greater Philadelphia Area

Staff and attend over 50 networking, conference and business events per year to engage with chamber membership. Coordinate Small Business Alliance workshops, webinars and events to support businesses with 150 employees or less. Organize Women in Business, Benefits & Services and Education & Development committees. Perform web site updates, design and distribute electronic publications, ads and collateral. Research, write and proofread as assistant editor for bi-monthly issues of Delaware Business magazine. Responsible for social media strategy on Facebook, Twitter, Wordpress, Linkedin and other portals. Re-launched Young Executives committee to attract and develop professionals aged 21 to 40 throughout Delaware.

Student Activities Council Chair

Mercyhurst University

Educational Institution; 501-1000 employees; Higher Education industry

April 2005May 2008 (3 years 2 months) Erie, Pennsylvania Area

Allocate funds from a $100,000 budget to execute over 60 events per year. Manage ten board members while facilitating weekly staff meetings, leadership retreats and committee meetings. Coordinate educational, recreational and social weekend activities for the student body as well as new student orientation. Two-year presenter at the National Association of Campus Activities Conference (NACA) representing Mercyhurst College.

Marketing Intern

CertaPro Painters

Privately Held; 501-1000 employees; Consumer Services industry

June 2007August 2007 (3 months) Greater Philadelphia Area

Coordinated and researched locations for outside sales while providing service to current and potential customers. Booked over $30,000 in painting jobs from direct sales leads while organizing and managing sales team of 8-10 people.

Administrative Assistant

Third Row LLC.

June 2007August 2007 (3 months) Greater Philadelphia Area

Participate in weekly business workflows, provide customer service to clients and perform marketing research.

Public Relations Intern

East Coast Promotion & Research Group

June 2006August 2006 (3 months) Baltimore, Maryland Area

Coordinated and researched for press releases and maintain positive media relationship. Attended and participated in community events to promote the agency and its clients. Served as co-chairperson of the Bethany Beach Jazz Funeral coordinating logistics, silent auction and volunteers.

Kelly Cofrancisco's Volunteer Experience & Causes

  • Volunteer Interests

    • Organizations I support:

      • Young Involved Philadelphia
      • WHYY

Kelly Cofrancisco's Skills & Expertise

  1. Event Planning
  2. Facebook
  3. Market Research
  4. Microsoft Excel
  5. Microsoft Word
  6. Wordpress
  7. Budgets
  8. Database Admin
  9. Process Scheduler
  10. Social Media
  11. PowerPoint
  12. Constant Contact
  13. Public Relations
  14. Social Media Marketing
  15. Marketing
  16. Social Networking
  17. Online Marketing
  18. Media Relations
  19. Editing
  20. Leadership
  21. Marketing Strategy
  22. Sponsorship Program Development
  23. Hootsuite
  24. B2B Marketing
  25. Content Management
  26. Web Content Management
  27. YouTube
  28. Graphic Design
  29. Email Marketing
  30. Website Development
  31. Public Speaking
  32. InDesign
  33. Advertising
  34. Research
  35. Project Management
  36. Management
  37. Photoshop
  38. Proposal Writing
  39. WordPress
  40. Newsletters
  41. Fundraising
  42. Digital Media
  43. Community Outreach

View All (43) Skills View Fewer Skills

Kelly Cofrancisco's Education

University of Pennsylvania

Master of Public Administration (MPA)

20132016 (expected)

Mercyhurst University

B.A., Business (Marketing/Advertising Concentration)

20042008

Activities and Societies: Mercyhurst Student Government, Student Activities Council, AdPro - Student Chapter of the American Advertising Federation, Phi Eta Sigma Honor Society, March of Dimes WalkAmerica Co-Captain - 2005 & 2006

Contact Kelly for:

  • career opportunities
  • new ventures
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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