Outreach and Partnership Manager at Pennsylvania Small Business Development Centers
- Greater Philadelphia Area
- Marketing and Advertising
Kelly Cofrancisco's Overview
Kelly Cofrancisco's Summary
Experienced in Marketing Strategy, Budgeting, Database Management, Market Research, Scheduling, Planning and Organizing Events, Sponsorship Development, Graphic Design, Project Management, and Vendor Relations.
Computer Skills: Mac & PC proficient, Intranet Management/Design, Constant Contact, MailChimp & Listrak Email Marketing Software, Adobe InDesign & Photoshop, Microsoft Word, Excel, PowerPoint and SharePoint.
Social Media Platforms: HootSuite, Twitter, Facebook, Wordpress, LinkedIn, Google+, Google for Business (formerly Google Places), Issuu, YouTube, Foursquare/Swarm and Flickr.
Kelly Cofrancisco's Experience
Outreach and Partnership Manager
Nonprofit; 51-200 employees; Management Consulting industry
October 2013 – Present (1 year) Greater Philadelphia Area
Responsible for oversight and management of all external partnership and marketing initiatives of the Pennsylvania SBDC network including outreach to program stakeholders and resource partners. Lead network advertising and sponsorship programs while managing intra-network communications, event planning, digital media, report and funding proposal writing and the production of communication materials. Assist in resource development including the solicitation and growth of corporate partnerships and alliances. Interact with federal, state, and local government agencies, local economic development organizations, and university programs so as to increase the visibility of the SBDC.
Nonprofit; 11-50 employees; Civic & Social Organization industry
January 2014 – Present (9 months) Greater Philadelphia Area
Helping YIP to make Philadelphia the premier city for the next generation of young leaders by engaging, connecting and representing the young demographic. Currently serve on the programming committee to help plan events and participate in planning committee for the annual State of Young Philly. Contact me for ways to get involved or visit www.yiphilly.org!
Marketing and Network Services Coordinator
Nonprofit; 51-200 employees; Management Consulting industry
April 2012 – October 2013 (1 year 7 months) Greater Philadelphia Area
Develop and execute an annual state-wide marketing and communications plan for 18 locations in SBDC network. Maintain and update online presence consisting of company website, intranet and social media platforms. Create and improve marketing materials such as brochures, client success stories and annual reports. Write and edit all external communication including press releases, funding proposals and network-wide communications. Implement updates to marketing and branding policies, overseeing development of templates and guidelines as needed. Participate as part of the leadership team that plans, organizes and secures sponsorships for network-wide events.
Privately Held; 51-200 employees; Law Practice industry
January 2011 – April 2012 (1 year 4 months) Greater Philadelphia Area
Assist in planning and execution of all client events including golf outings, educational seminars and receptions. Research and compile competitive intelligence on industry leaders for internal client relations benchmarking. Manage all external website updates, intranet postings as well as presence on various social media sites. Assist with media tracking and organization including press releases, speaking engagements, sponsorships and written articles. Responsible for design of collateral materials including attorney bios, articles and other firm brochures. Update ProLaw client database to maintain records from all events and publications to ensure current information. Interface with vendors, clients and internal leadership in a timely manner while maintaining a professional relationship.
Program & Communications Specialist
Nonprofit; 11-50 employees; International Trade and Development industry
May 2008 – January 2011 (2 years 9 months) Greater Philadelphia Area
Staff and attend over 50 networking, conference and business events per year to engage with chamber membership. Coordinate Small Business Alliance workshops, webinars and events to support businesses with 150 employees or less. Organize Women in Business, Benefits & Services and Education & Development committees. Perform web site updates, design and distribute electronic publications, ads and collateral. Research, write and proofread as assistant editor for bi-monthly issues of Delaware Business magazine. Responsible for social media strategy on Facebook, Twitter, Wordpress, Linkedin and other portals. Re-launched Young Executives committee to attract and develop professionals aged 21 to 40 throughout Delaware.
Student Activities Council Chair
Educational Institution; 501-1000 employees; Higher Education industry
April 2005 – May 2008 (3 years 2 months) Erie, Pennsylvania Area
Allocate funds from a $100,000 budget to execute over 60 events per year. Manage ten board members while facilitating weekly staff meetings, leadership retreats and committee meetings. Coordinate educational, recreational and social weekend activities for the student body as well as new student orientation. Two-year presenter at the National Association of Campus Activities Conference (NACA) representing Mercyhurst College.
Privately Held; 501-1000 employees; Consumer Services industry
June 2007 – August 2007 (3 months) Greater Philadelphia Area
Coordinated and researched locations for outside sales while providing service to current and potential customers. Booked over $30,000 in painting jobs from direct sales leads while organizing and managing sales team of 8-10 people.
Public Relations Intern
East Coast Promotion & Research Group
June 2006 – August 2006 (3 months) Baltimore, Maryland Area
Coordinated and researched for press releases and maintain positive media relationship. Attended and participated in community events to promote the agency and its clients. Served as co-chairperson of the Bethany Beach Jazz Funeral coordinating logistics, silent auction and volunteers.
Kelly Cofrancisco's Volunteer Experience & Causes
Organizations I support:
- Young Involved Philadelphia
Kelly Cofrancisco's Skills & Expertise
- Event Planning
- Market Research
- Microsoft Excel
- Microsoft Word
- Database Admin
- Process Scheduler
- Social Media
- Constant Contact
- Public Relations
- Social Media Marketing
- Social Networking
- Online Marketing
- Media Relations
- Marketing Strategy
- Sponsorship Program Development
- B2B Marketing
- Content Management
- Web Content Management
- Graphic Design
- Email Marketing
- Website Development
- Public Speaking
- Project Management
- Proposal Writing
- Digital Media
- Community Outreach
Kelly Cofrancisco's Education
Master of Public Administration (MPA)
2013 – 2016 (expected)
B.A., Business (Marketing/Advertising Concentration)
2004 – 2008
Activities and Societies: Mercyhurst Student Government, Student Activities Council, AdPro - Student Chapter of the American Advertising Federation, Phi Eta Sigma Honor Society, March of Dimes WalkAmerica Co-Captain - 2005 & 2006
Kelly Cofrancisco's Additional Information
Contact Kelly for:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
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