Kelly Carlson

Current

Market Intelligence Analyst at Ovations | UnitedHealth Group

Past

Marketing Consultant at (Self-Employed)
Research Analyst at MN Judicial Branch | State of Minnesota
Account Planner at Periscope

Account Manager | Researcher at Access Information Systems
Event Marketing & Promotions at ABC Radio Stations
Professional Ballroom Dance Instructor at Fred Astaire Dance Studios
Direct Marketing Project Manager at TFG Direct
Credit Analyst at Strategic Mortgage Services

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5 more...

Education

University of Minnesota-Twin Cities
University of Minnesota - Carlson School of Management

Recommended

13 people have recommended Kelly

Connections

244 connections

Industry

Market Research

Kelly Carlson’s Experience

Market Intelligence Analyst

Ovations | UnitedHealth Group

(Public Company; UNH; Insurance industry)

April 2009 — Present (4 months)
Marketing Consultant

(Self-Employed)

(Marketing and Advertising industry)

September 2003 — April 2009 (5 years 8 months)

Project duties included development of sales & marketing collateral, writing & editing copy for marketing materials & a variety of presentations, promotional materials development, tradeshow coordination, direct mail coordination, packaging coordination, database management, overall corporate communications, website management, vendor management, market research, strategic planning, general marketing communications, account management, public relations, & project management.

ACCOUNT EXPERIENCE:

o MN Judicial Branch (Research Analyst)
o Memorial Blood Centers (Marketing Research Analyst)
o World Future Society (Marketing Consultant)
o The Don Edam Group (Marketing Manager/Business Development)
o Appointed Interiors (Marketing Consultant)
o French Meadow Bakery & Café (Marketing Consultant/Graphic Design)
o AdFed/Ad2 of MN (Online Marketing/Photography)
o Starlight Coffee Shoppe (Marketing Communications Specialist)
o Mark Erjavec, Entrepreneur (Public Relations/Networking)
Research Analyst

MN Judicial Branch | State of Minnesota

(Government Agency; Government Administration industry)

November 2008 — April 2009 (6 months)

Currently providing research and analysis for clients, as well as detailed reports and presentations of research findings, implications, and recommendations for moving forward. Areas of research include topics such as statewide Judicial Weighted Caseload analysis, Court Staff Weighted Caseload analysis, Quality Court Workplace Performance Measures, Drug Court Evaluation and Cost-Benefit analysis, and the annual statewide Court Staff Census.
Account Planner

Periscope

(Privately Held; 51-200 employees; Marketing and Advertising industry)

July 2006 — September 2007 (1 year 3 months)

Provided primary and secondary market research and analysis for clients; detailed reports and presentations of research findings, implications, and recommendations; competitor and industry research for new business development; as well as statistical analysis, project management, and day-to-day client activity management for clients.

Initiated and produced a weekly Trend Report, which provided industry, technology, and population trending data for the company’s employees and clients.

ACCOUNT EXPERIENCE:

o Boston Scientific
o Cox Communications
o Roche Diagnostics
o CenterPoint Energy
o Rust-Oleum
o Metro Transit
o Concordia University
o Treasure Island Resort & Casino
o The City of St. Louis Park
o Oceanaire Seafood Room
o Buca di Bepo
o Papa Murphy's Pizza
Account Manager | Researcher

Access Information Systems

(Privately Held; Legal Services industry)

December 2001 — December 2005 (4 years 1 month)

Researched, interpreted, and provided real estate information and analysis for a variety of clientele including title insurance companies, banks, mortgage companies, attorneys, and credit unions.
Event Marketing & Promotions

ABC Radio Stations

(Marketing and Advertising industry)

1998 — 2005 (7 years)
Professional Ballroom Dance Instructor

Fred Astaire Dance Studios

(Privately Held; 1-10 employees; Entertainment industry)

2000 — 2004 (4 years)
Direct Marketing Project Manager

TFG Direct

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1997 — 1999 (2 years)
Credit Analyst

Strategic Mortgage Services

(Privately Held; 51-200 employees; Financial Services industry)

1995 — 1997 (2 years)

Kelly Carlson’s Education

University of Minnesota-Twin Cities

Bachelor of Arts , Journalism & Mass Communication
University of Minnesota - Carlson School of Management

Business Management

Additional Information

Kelly Carlson’s Interests:

Innovation, futures and strategy planning, design, persuasion, brand development, consumer insight, market research, organizational change, new ventures, business deals, new experiences, challenges, problem solving, game theory, photography, DanceSport, world travel...