Kelly Byrd

Kelly Byrd

Public Relations and Social Media Consultant

Location
United States
Industry
Public Relations and Communications

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Kelly Byrd's Overview

Current
Past

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Education
  • Wagner College
  • City University
Recommendations

25 people have recommended Kelly

Connections

500+ connections

Websites

Kelly Byrd's Summary

My experience covers the agency and client perspectives, and strengths include aligning ideas with holistic brand strategy and identifying actionable opportunities/insights through research and analysis. Past clients range from nonprofit and start-up to Fortune 500 technology and digital media companies.

An avid music lover and traveler, I am passionate about enabling meaningful conversations and connections via the social web, believe that learning is lifelong and enjoy discovering new tactics to create and sustain brand identity and influence and maintain advocates.

Specialties

• Community and program management
• Copy writing, editing and proofreading
• Market research and competitive intelligence
• Reputation management
• Social media development and content/strategy
• Social PR/marketing

Kelly Byrd's Experience

Public Relations and Social Media Director

talkTECH Communications

Privately Held; 1-10 employees; Public Relations and Communications industry

October 2011 – Present (8 months)

• Assist with strategy for corporate image, branding, lead generation, website, SEO and social media
• Manage client social media platform and content strategy and development
• Provide social media training and counsel
• Conduct media research and outreach/relations
• Write and enhance grammatical accuracy, flow and structure of materials, articles, pitches and presentations

Career Advisor

Independent

December 2008 – Present (3 years 6 months)

Helping new graduates and public relations and social media professionals with:

• Career advisement and planning
• Cover Letter editing and proofreading
• CV and Resume editing and proofreading
• Interview preparation
• Mentor connections

Marketing Manager

National Yoga Month

Nonprofit; 11-50 employees; Health, Wellness and Fitness industry

May 2011 – September 2011 (5 months)

• Developed content and platform strategy for, and managed the Blog, Facebook, Flickr and Twitter
• Increased Facebook audience by 409% and engagement by 606% - via Facebook Insights
• Lead copy and press material writing

Marketing Assistant

Quantum Rewards

Privately Held; 11-50 employees; Marketing and Advertising industry

January 2011 – August 2011 (8 months) Incline Village, NV

• Managed strategy, content and reporting, for Facebook, Linkedin, Twitter and YouTube
• Created monthly analytics report for the Director of Global Marketing, CFO and CEO
• Provided social media training and counsel to employees
• Assisted in reinvention of corporate image, branding, lead generation, website and SEO
• Wrote and edited marketing and sales materials, presentations and email campaigns
• Managed partners in Australia, Brasil, Colombia, Israel, Italy, Mexico, New Zealand, Spain and The UK

Assistant Account Executive

Weber Shandwick

Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry

January 2010 – June 2010 (6 months) Greater New York City Area

• Was the social media lead for the New York Technology Practice
• Clients: Microsoft’s Windows Embedded Business, Conduit, Ripple6, SafeNet
• Was a member of the corporate Social Innovation and Social Media teams

Microsoft's Windows Embedded Business:
• Supervised two team members
• Led the development of global monthly, quarterly and annual client analytics reports with teams in Berlin, London, New York, Paris, Seattle, Singapore, and Taipei
• Handled on and off-site event logistics for major trade shows and product launches
• Assisted with global communications plans for product, event and business announcements
• Was the agency lead for successful blogger influence program

Account Coordinator

Weber Shandwick

Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry

July 2008 – December 2009 (1 year 6 months) Greater New York City Area

• Clients: Microsoft’s Windows Embedded Business, AdSafe, The Gannett Digital Media Network, Grab Networks, PointRoll
• Acquired placements in outlets such as BizReport, ClickZ, MediaPost, OMMA and paidContent.org

Intern

Burgner PR

Privately Held; Myself Only; Public Relations and Communications industry

January 2008 – April 2008 (4 months) Greater New York City Area

• Clients: CallMeCasanova.com, Camlink.com, The National Gardening Association, Save Darfur Coalition
• Acquired national and regional placements in outlets such as Askmen.com, CBS, NBC and Playboy.com

Intern

West Brighton Community Local Development Corporation

May 2007 – August 2007 (4 months) Greater New York City Area

Community and economic development organization to spearhead commercial revitalization

• Developed and distributed all external communications
• Updated and maintained relevant business materials and records
• Assisted the Forest Avenue Business Improvement District with annual meeting coordination and planning

Intern

Morgan Stanley Smith Barney

Public Company; 10,001+ employees; MS; Financial Services industry

June 2003 – August 2003 (3 months) Milford, PA

Chosen from a group of 30 peers to be a summer intern as a part of the National Academy Foundation's Academy of Finance: http://x.naf.org/map/?id=225

Kelly Byrd's Education

Wagner College

2004 – 2008

City University

2007 – 2007

Kelly Byrd's Volunteer Experience & Causes

  • Volunteer Experience

    • Volunteer

      Tahoe Women's Services
      September 2011 – present (9 months)

      • 68-hour Crisis Intervention Training, covering the history of the women's movement, the cycles of abuse, gender stereotypes, and much more, to help reduce the incidence and trauma of domestic violence, sexual assault, and child abuse in North Lake Tahoe and Truckee communities.
      • 2012 production of The Vagina Monologues

  • Volunteer Interests

    • Organizations I support:

      • Tahoe Women's Services
      • Movember
      • American Cancer Society
      • Best Buddies International
      • American Red Cross
      • charity: water
      • The Humane Society of the United States
      • National MS Society
      • Kiva.org
      • Save Darfur Coalition
      • USO
      • Best Buddies International
      • Juvenile Diabetes Research Foundation
      • March of Dimes
      • Autism Speaks

Kelly Byrd's Additional Information

Websites:
Interests:

Concerts, travel, marketing, technology, social media, yoga, snowboarding, cycling, camping, photography, theater, cooking, architecture, various psychological disciplines.

Honors and Awards:

2009 Big Apple Awards - Business Products and Services Award, Honorable Mention

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