Art Director at Aritzia
Greater Los Angeles Area
Art Director at Aritzia
Greater Los Angeles Area
Creative Direction; Brand Building and Identity; Trend Forecasting, Analysis and Inspiration; Graphic Design; Color; Technique Development; Effective Team Management; Communication; Laughter
(Privately Held; Retail industry)
March 2009 — Present (5 months)
(Graphic Design industry)
March 2008 — Present (1 year 5 months)
I work seasonally with aspirational, style-driven brands from the Big Picture, through the whole process: conceptualization & creative direction, to graphic execution, to production consultation.
My goal with every client is to evolve their graphic story into original, fun, strong, cohesive business-driving product; creating an instantly-recognizable, amazing line.
(Public Company; 10,001 or more employees; ANF; Retail industry)
December 2006 — March 2008 (1 year 4 months)
Managed Concept Graphics team in LA and NY.
Drove graphic direction and inspiration for all 5 of A&F's brands (A&F, abercrombie kids, Hollister Co, Ruehl 925, and Gilly Hicks); Male and Female sides of the business.
Collaborated with our Concept team's apparel designers to create cohesive presentations-- making sure the graphics related cohesively with the garment styles, fabrics, fits, washes, etc.
Also worked closely with all brands' Art Directors and Merchants on each of the seasonal lines.
Created weekly and seasonal Trend, Technique and Competitive Shopping Analysis reports & presentations; and designed original graphic packages for inspiration and new technique development.
(Public Company; 1001-5000 employees; ANF; Consumer Goods industry)
March 2005 — December 2006 (1 year 10 months)
(Privately Held; 1-10 employees; Consumer Goods industry)
May 2003 — November 2006 (3 years 7 months)
Created the performance layering brand from the ground up with husband and primary owner Andy Blumberg; designed entire line - apparel, graphics, necessity pieces, promo items, packaging, ad campaign, seasonal catalogs, and brand identity.
(Public Company; 1001-5000 employees; ANF; Consumer Goods industry)
June 2003 — March 2005 (1 year 10 months)
(Self-Employed; Myself Only; Consumer Goods industry)
May 2000 — June 2003 (3 years 2 months)
Action Sports, Fashion + Entertainment Industries: Designed artwork for apparel, snowboards, skateboards, promotional items for DJs and record / CD packaging;
as well as creating branding and overseeing the aesthetic overhaul of various companies.
Clients include: Seasons Recordings, M3 Snowboards, Palmer Snowboards, Nemo Design, Active Rideshop / Activemailorder.com, Ezekiel, Globe Shoes, Gallaz, Ride / Morrow, Dawls, Vans, Transworld Snowboarding Magazine, Rip Curl, Pacific Sunwear / Tilt, Billabong, Quality (DJs Haul & Mason), Dakah, the Rhythm Room, Temple Bar, Permanent Records
(Privately Held; 51-200 employees; Media Production industry)
August 1999 — August 2000 (1 year 1 month)
produced photo shoots . designed story layouts . traveled on location for shoots . organized castings + booked models . styled models . occasionally shot photos for the magazine . designed MXG promo materials . had a running editorial section in the mag where i candidly interviewed our target market on various subjects . appeared as a representative of MXG at such events as The Gathering of the Goddesses, the Vans Warped Tour + Split's Learn to Ride events . collaborated with marketing team on grassroots projects
(Privately Held; 51-200 employees; Media Production industry)
June 1998 — August 1999 (1 year 3 months)
handled the day to day business of the studio . booked photo shoots . booked equipment rentals . worked with celebrity clientele . assisted in event planning, location scouting + production . generally worked to keep everyone happy
Photoshop 2002 — 2002
1994 — 1998
Bikes, the Ocean, Mid-Century art, Snowboarding, Running, Skateboarding, Sunshine, Light Beer, Great Music, Mexican Food, Color, Vintage Tees, Photographing Old Signage, Laughing Hard, Los Angeles, Other Artists, Honest People, Working with Open-Minded People, Problem-Solving, Creative Collaborating.
Los Angeles Conservancy