Senior Director, Marketing at Liberty Medical Supply
Greater New York City Area
- Current
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- Senior Director, Marketing at Liberty Medical Supply
- Past
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- VP, Marketing & Production at Main Street Direct
- VP, Client Services at Main Street Direct
- VP, Direct Marketing at Kessler Financial Services
- AVP, Direct Marketing at Kessler Financial Services
- Education
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- Skidmore College
- Recommended
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3 people have recommended Kelly - Connections
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87
connections
- Industry
- Marketing and Advertising
Kelly Ellis’s Summary
Dynamic and highly focused marketing executive with extensive experience in developing and implementing detailed, multi-channel marketing campaigns delivering immediate results. Strong background in targeted direct response marketing with a thorough understanding of media including direct mail, print, email, on-line, telemarketing, inserts and alternative media channels.
Particular expertise in developing and implementing co-branded marketing efforts, balancing the needs of two clients to yield mutually successful ROIs.
Kelly Ellis’s Specialties:
Account Management • Brand & Customer Acquisition Marketing Strategy • Media Planning & Buying • Co-branded Marketing • Direct Response Marketing • Campaign Analysis • Print Production • Business Development • Negotiating • Budgeting • Vendor & Agency Management • Department Management • Team Leadership
Kelly Ellis’s Experience
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Senior Director, Marketing
Liberty Medical Supply
(Public Company; PLMD; Information Technology and Services industry)
October 2009 — Present (6 months)
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VP, Marketing & Production
Main Street Direct
(Privately Held; Marketing and Advertising industry)
April 2007 — September 2009 (2 years 6 months)
Key member of senior management team and primary manager of Marketing and Print Production departments. Conducted relationships with over 60 partners, vendors, and media suppliers and directly contribute to 100% of company revenue. Negotiated media space, DM and email list purchases, secure creative clearances, and oversee the flawless execution of all print production for contracted campaigns.
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VP, Client Services
Main Street Direct
(Privately Held; Marketing and Advertising industry)
February 1999 — April 2007 (8 years 3 months)
Senior manager, directed 3 account executives. Accountable for for relationships with over 30 contracted credit card, utility and loan companies. Directly handled all interaction with top-tier institutions, including American Express, MBNA, Citibank and Capital One. Approved and oversaw the execution of 800+ annual co-branded placements. Sculpted media schedules and strategies, secured creative approvals, and negotiated payment terms. Ran product P&Ls and performed post program analysis to refine marketing strategies. Developed client proposals and participated in new business pitches.
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VP, Direct Marketing
Kessler Financial Services
(Privately Held; Financial Services industry)
January 1997 — February 1999 (2 years 2 months)
Directed all aspects of the outbound telemarketing consulting division and its client services, including the management of a staff of sixteen consultants. Devised and implemented marketing strategies, including list selection. Hired and managed call centers and list processing vendors, maximizing the strengths of each and balancing call volume. Oversaw composition of scripts, development of call center educational materials, and performed daily program analysis. Clients included MBNA America, HSBC, and First National Bank of Omaha.
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AVP, Direct Marketing
Kessler Financial Services
(Privately Held; Financial Services industry)
September 1996 — December 1997 (1 year 4 months)
Kelly Ellis’s Education
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Skidmore College
1984 — 1988
Additional Information
Kelly Ellis’s Groups:
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Financial Services Marketing -
Direct Marketing Association "Official" -
DMA Insert Media Council
Kelly Ellis’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
