Kelli Richards

Kelli Richards

Digital Music & Entertainment Executive, President & CEO of The All Access Group - a digital media consultancy

San Francisco Bay Area

Current
  • Board of Advisors at Rock the Earth
  • Board of Governors -- SF Chapter at NARAS - Grammys
  • President & CEO at The All Access Group
Past
  • COO at Waking Dreams/PatroNet
  • Director, Music & Entertainment Market at Apple Inc.
  • A&R exec at EMI Music
Education
  • San Jose State University
  • San Jose State University
Connections
500+ connections
Industry
Entertainment
Websites

Kelli Richards’s Summary

Twenty year plus digital music/media executive (10 of those driving music & entertainment initiatives at Apple, and the past 10 running the All Access Group, a digital music & entertainment consultancy). Focused on strategic business development creating opportunities for premium branded content & artists with new business models and disruptive, innovative technologies for digital distribution.

Separately, I've been producing concerts, awards shows & celebrity fundraisers for over twenty years -- and am also a former A&R exec at EMI. Recently co-authored a critically acclaimed book/DVD entitled "The Art of Digital Music". I'm also on the Board of Governors of the San Francisco Chapter of NARAS (group behind the Grammys). See my company web site at "www.allaccessgroup.com" for more info.

Kelli Richards’s Specialties:

Digital music/media entrepreneur, strategic alliances, connector/networker, content strategy, digital distribution, develop new business models and revenue streams, dealmaking, established artists. Working with disruptive technologies & emerging business models in music and entertainment is the common theme of my work. Also over twenty years producing award shows, digital music or media conferences, large scale concerts, celebrity fundraisers, compilations.


Kelli Richards’s Experience

  • Board of Advisors

    Rock the Earth

    (Entertainment industry)

    June 2009Present (6 months)

  • Board of Governors -- SF Chapter

    NARAS - Grammys

    (Non-Profit; Music industry)

    May 2008Present (1 year 7 months)

  • President & CEO

    The All Access Group

    (Entertainment industry)

    November 1997Present (12 years 1 month)

    Digital Music and Entertainment Consultancy

    We focus on connecting the dots between entertainment and technology.
    Working with disruptive technologies and emerging business models to enable broader distribution and new revenue streams for premium content.
    see URL at "www.allaccessgroup.com" for details.

  • COO

    Waking Dreams/PatroNet

    (Privately Held; 1-10 employees; Entertainment industry)

    July 1995July 1999 (4 years 1 month)

    responsible for supporting CEO's vision (rocker and music technology pioneer Todd Rundgren), and implementing strategic plans and operations. handled all business development and alliance opportunities. dealt with all communications (inbound or outbound). facilitated discussions with investor prospects & artists.

  • Director, Music & Entertainment Market

    Apple Inc.

    (Public Company; 5001-10,000 employees; AAPL; Consumer Electronics industry)

    May 1987December 1997 (10 years 8 months)

    Responsible for all relationships (bus dev) and marketing to the music and entertainment industries, including working with platinum artists, their managers, record label execs, and film studio execs. Developing integrated marketing campaigns aimed at these audiences, and producing all materials/events with these markets. Working with developers who were focused on building software for these markets too.

  • A&R exec

    EMI Music

    (Public Company; 1001-5000 employees; Entertainment industry)

    May 1985October 1986 (1 year 6 months)

    responsible for supporting the artists already signed to the label roster (placing them with producers, handling their myriad needs and requirements, working with related functions at the label). Also responsible for scouting potential new artists to consider signing them (whether by referral, or at clubs and showcases).


Kelli Richards’s Education

  • San Jose State University

    MBA , Marketing , September 1990May 1993

  • San Jose State University

    BS , Business Administration , September 1982May 1985

    commuter student; did two years at community college while working full time, then completed my work at SJSU while working full time as well


Additional Information

Kelli Richards’s Websites:

Kelli Richards’s Interests:

emerging technologies & business models for distribution of branded content (digital music, movies, games, et al), concert & award show production, life coaching, personal growth, nature hikes, gourmet cooking

Kelli Richards’s Groups:

Board of Governors (SF Chapter of NARAS), Board of Advisors - Rock the Earth, Women in Consulting (WIC), WiWoWo (Wild Women of Wonder), NARIP, Pho list, IAIC (International Association of Integrative Coaches), SAC (Society for Advancement of Consulting).

  •    Women In Consulting (WIC)
  •    280 Group: Product Management & Product Marketing
  •    TopLinked.com (Open Networkers)
  •    The CMO CLUB
  •    Club ex-Apple
  •    Apple Alumni
  •    EMI Music Alumni
  •    Music and Entertainment Professionals
  •    Music Industry Forum
  •    Apple - Current and Former Employees
  •    MusicBiz
  •    Silicon Valley Capital Club
  •    The Women's Conference
  •    Ex-SGI
  •    Global Digital Media
  •    EPIC (Empowering Partners in Consulting)
  •    N.A.R.A.S. Producers & Engineers Wing
  •    TopLinked Executives
  •    Future Trends
  •    Private Roster Mentor Program Members
  •    MIPTV and MIPCOM Global Content Markets - Networking Group
  •    Masters of Digital Assets
  •    The Venture Phenome Project
  •    Prime Time Entertainment, Inc.
  •    Linking Sales Leaders
  •    Internet Business Development
  •    Social Entertainment Professionals
  •    iTV Everywhere

Kelli Richards’s Honors:

Elected to the Board of Governors of the San Francisco Chapter of NARAS (May 2008).

My book/DVD, "The Art of Digital Music", has been a top seller in the category of digital music on Amazon since it was published in 2005.

Selected as one of the 'world's greatest mentors' and invited to author a chapter of the book "Create the Business Breakthrough You Want: Secrets and Strategies of the World's Greatest Mentors" (published by Mission Publishing in August 2004).

Certified as a Life Coach through Debbie Ford's Insitute of Integrative Coaching (Fall 2004). Focus is on coaching celebrities and other accomplished professionals.


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