
Marketing Manager at Red Ventures
Charlotte, North Carolina Area

Marketing Manager at Red Ventures
Charlotte, North Carolina Area
Marketing professional and photographer experienced in all aspects of integrated marketing communications.
Direct marketing, printer negotiations, media production, experienced in direct mail campaign design, execution and tracking.
(Privately Held; Marketing and Advertising industry)
June 2009 — Present (7 months)
(Photography industry)
September 2004 — Present (5 years 4 months)
Red K Photography specializes in capturing action. Our photo sessions take place using natural light and comfortable surroundings. We want to catch your kids running, your teenager smiling and your spouse laughing. It's these unexpected emotions that make the best photos and capture the true essence of those you love.
(Privately Held; Leisure, Travel & Tourism industry)
September 2004 — June 2009 (4 years 10 months)
Manage all marketing efforts related to general brand awareness, membership acquisition and retention for the 1.7 million member organization.
- Coordinate and track direct mail efforts of over nine million pieces of mail each year to result in over 250,000 new members
- Develop and maintain yearly budget for membership growth across all acquisition and retention channels
- Perform demographic analyses of current and potential members
(Financial Services industry)
June 1999 — September 2004 (5 years 4 months)
Lead and managed the marketing, advertising and promotion of the $145 million asset credit union including: coordinating advertising efforts with local media, conducting marketing research, and managing the credit union’s image in the five branch lobbies.
MMC , Integrated Marketing Communications , 2003 — 2007
BS , Business/Marketing , 1995 — 1999
photography, travel, animals
Professional Photographers Association, National Association of Professional Photoshop Users