Keith Tatum

Current

Senior User Experience Strategist and Principal at Slingthought

Past

Senior User Experience Strategist at Align Interactive formerly i5
Senior Information Architect at Shift Global
Corporate Communications Web Manager at OCLC

Information Architect at Resource Interactive

see less...

1 more...

Education

Columbus College of Art & Design

Recommended

1 person has recommended Keith

Connections

79 connections

Industry

Internet

Websites

Keith Tatum’s Summary

I am the principal of Slingthought, an independent consultancy that focuses on User Experience Strategy (UXS) for the Web, Mobile Devices and Interactive Marketing Efforts.

The Slingthought multidisciplinary approach brings together rapid prototyping and visualization, illustration, information architecture, usability, visual design and interactive marketing, to enable you to quickly see what your strategies and visions look like.

Slingthought provides a blend of strategy and visualization services for your interactive projects. Whether you are looking for buy-in to sell ideas, proof of concept before moving into development, or lack internal user-centered design resources, Slingthought is the trusted partner for translating ideas into action.

Visit www.slingthought.com for examples of work and additional details.

Keith Tatum’s Specialties:

Information Architecture, Rapid Prototyping, Usability Testing, User Interface Design, Graphic Design, Brainstorming / Workshop Facilitation, Web & Marketing Strategy, Email Marketing Strategy, Ecommerce Strategy, Goal-directed Design, Visual Explanations

Keith Tatum’s Experience

Senior User Experience Strategist and Principal

Slingthought

(Internet industry)

May 2004 — Present (4 years 8 months)

"Operating and managing Slingthought has given me the opportunity to bring my collective experiences together to focus on User Experience Strategy. My multidisciplinary approach enables me to bridge gaps between strategy, information architecture, and visual design. I’ve gained a greater perspective on what it takes to develop client relationships, create rapid tools for communicating Web strategies, and most importantly deliver confidence to a wide range of clients and business partners.”
Senior User Experience Strategist

Align Interactive formerly i5

(Internet industry)

February 2005 — August 2008 (3 years 7 months)

"I had the opportunity to contribute to the marketing and positioning of a start-up interactive agency while pushing the limits of my rapid prototyping techniques for several clients. Since the team was nimble, I played several roles within the company working as a strategist, information architect and designer, an experience which allowed me to fire on all cylinders."

Clients I had the good fortune of working with:

Arnold Classic, ArmedForcesGiftShop.com, Best Home Medical, Columbus Zoo and Aquarium, Corporate Team Professionals, Jack Hannah, OSU Alumni Association, Pacer Global, Nationwide Insurance, Ohio’s Division of Wildlife, White Castle
Senior Information Architect

Shift Global

(Privately Held; 11-50 employees; Internet industry)

2004 — 2005 (1 year)

"During my experiences with Shift I gained exposure to working with global project teams. I collaborated, managed project work and drove creative direction with teams in Bulgaria, the UK, and several major cities across the United States. Not a single client was located in Columbus, so I quickly developed virtual project team techniques. A majority of the work was Flash-based, so I adopted an appreciation for time-based and more interactive experience design.”

Clients I had the good fortune of working with:

Bacardi USA and Bacardi Global, Dewars, Bacardi Mojito, Panasonic Toughbooks, HomecareDelivered.com, Nielsen NetRatings, Liberty Mutual, Comdata
Corporate Communications Web Manager

OCLC

(Non-Profit; 1001-5000 employees; Libraries industry)

2003 — 2004 (1 year)

"This position gave me perspective on leading large Web initiatives from within a corporate setting. I had previously worked on the other side of the fence pitching work to corporations, so it helped me relate to the challenges of working within budgets, overcoming political hurdles, and navigating the company hierarchy to move projects forward. This was also my first taste of managing a team of 5 employees and being held accountable for their performance.”

OCLC Services I had the good fortune of working with:

WorldCat, FirstSearch, NetLibrary, Dewey Decimal Classification Services, ContentDM, WebJunction
Information Architect

Resource Interactive

(Privately Held; 51-200 employees; Marketing and Advertising industry)

2000 — 2003 (3 years)

"In this role I quickly learned the politics of working within collaborative teams on large-scale Web initiatives. It was here that I also learned the art of pitching and selling ideas to executives. I appreciate the trust that I developed with colleagues that I still keep in touch with today and the exposure I had working with powerful and influential client brands."

Clients I had the good fortune of working with:

LimitedBrands, HP, Ford, Match.com, Rand McNally, Wendy’s, Huntington, Nationwide Insurance

Keith Tatum’s Education

Columbus College of Art & Design

BFA, Illustration Major and Ad Design Minor, 1989 — 1993

Additional Information

Keith Tatum’s Websites:

Keith Tatum’s Interests:

Experience Design, Information Architecture, U.I. Prototyping, Axure RP Pro, Visio, Mind Mapping, White Board Modeling, Wire Frames, Usability, UX, User Experiences, Visual Communications, Art, Design, Typography, DJ Mixing, Electronica, Progressive Breaks, Tech House, Plastic City, Timewriter, Terry Lee Brown Jr., Puppetry, Tae Kwon Do

Keith Tatum’s Groups:

Member- Information Architecture Institute
Alumni- Columbus College of Art & Design
1st Degree Black Belt Recommended, Student- American Taekwondo Association- Black Belt Course, ATA