Keith Sutter

Current

• Co-Founder at Green Around the Globe

Past

• Product Director at McNeil Consumer Healthcare
• Product Director at McNeil Nutritionals LLC a Johnson and Johnson Company
• Assistant Product Director McNeil Nutritionals at McNeil Nutritionals, a Johnson & Johnson Company

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Education

• University of Pennsylvania - The Wharton School

Recommended

5 people have recommended Keith

Connections

193 connections

Industry

Research

Keith Sutter’s Summary

Experienced consumer marketing professional, with a passion for keeping the consumer at the center as a way to drive successful and sustainable business growth. Traditionally trained within top CPG to manage all aspects of the brand or business P&L.

Keith Sutter’s Specialties:

New Brand Development, Multicultural Communication Planning & Brand Positioning, Natural and Sustainable Products

Keith Sutter’s Experience

• Co-Founder

  Green Around the Globe

  (Privately Held; Research industry)

  September 2009 — Present (3 months)

  I am currently traveling with my wife to document sustainability efforts around the globe. We will be traveling extensively in the Middle East, Asia and Australia/New Zealand through August of 2010. Follow our adventures on our site, www.greenaroundtheglobe.com

• Product Director

  McNeil Consumer Healthcare

  (Public Company; 10,001 or more employees; JNJ; Consumer Goods industry)

  March 2008 — September 2009 (1 year 7 months)

  I am working on the Upper Respiratory business of McNeil Consumer Healthcare, specifically leading 4 brands; Ludens, Nasalcrom, Actifed & Sinutab.

• Product Director

  McNeil Nutritionals LLC a Johnson and Johnson Company

  (Public Company; 10,001 or more employees; jnj; Consumer Goods industry)

  February 2007 — March 2008 (1 year 2 months)

  At Nutritionals I led the development and launch of the Sun Crystals Natural Sweetener Brand. Sun Crystals has been a brand of many firsts for Johnson & Johnson, including the first brand to focus on natural retailers such as Whole Foods, the first brand internally developed since Splenda, and the first brand with a 1% of sales commitment to not-for-profit organizations that supply solar energy resources around the world.

• Assistant Product Director McNeil Nutritionals

  McNeil Nutritionals, a Johnson & Johnson Company

  (Public Company; 10,001 or more employees; jnj; Consumer Goods industry)

  January 2005 — January 2007 (2 years 1 month)

  In this position I; led the development of the of the SUN CRYSTALS™ Brand, partnered with cross-functional and multi-agency exceed the 2005 and 2006 LACTAID® Franchise business plan topline and bottom lines targets, additionally I led the development and production of Hispanic and African American multi-cultural campaigns that included TV, radio, print, online and grassroots initiatives that drove consumption increases double that of the category.

Keith Sutter’s Education

• University of Pennsylvania - The Wharton School

  BS Economics , Entrepreneurial Management , 1997 — 2001

  Activities and Societies:

  Men's Hvwt. Crew Team '01-'04 (Captain '04), Member of Theta Xi Fraternity