Keith Moore

Keith Moore

Chief Marketing Officer / CMO & Board of Directors

Location
San Francisco Bay Area
Industry
Internet

Join LinkedIn and access Keith Moore’s full profile.

As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:

  • See who you and Keith Moore know in common
  • Get introduced to Keith Moore
  • Contact Keith Moore directly

View Full Profile

Keith Moore's Overview

Current
Past
  • Senior Vice President Marketing - SVP at LoanWeb.com
  • VP Marketing, Sales & Internet Operations - Vice President at Western Mutual & Residence Mutual Insurance
  • Founder - President at TouchService, Inc.

see less

see all

Education
  • Appalachian State University
Recommendations

17 people have recommended Keith

Connections

500+ connections

Websites

Keith Moore's Summary

Proven executive, lead generation pioneer and innovative business builder with over 16 years of Internet product development and marketing experience. Keith is currently on the Board of Directors of CoverHound and is CMO of AcademixDirect, Inc. located in the heart of Silicon Valley, California.

At AcademixDirect, Keith has led all lead generation efforts since Q4 2010 that have resulted in the company’s +100% year over year growth in 2011, making it the fastest growing marketing resource in the post-secondary education lead marketplace. In addition to dramatically increasing AcademixDirect’s operating margins and profits, Keith has also successfully established new consumer brands and product offerings (including K-12 marketing) that will fuel the company’s profitable growth in 2012 and beyond.

Prior to joining AcademixDirect, Keith was CMO of iContact (a SaaS ESP), where he significantly increased the company’s valuation and new SMB customer growth, which led to the company raising a $40 Million Series B (from JMI Equity) in less than one year. Marketing leadership efforts at iContact included expansion of the internal Marketing and Communications teams, bringing most of the mission critical direct response marketing efforts in-house, launching the new iContactPlus branded service offerings, and rebranding iContact to reflect the company’s new position as a highly recognized resource for email and social media marketing for small to medium businesses. The Web Marketing Association recognized the re-launch of the new iContact.com web site for outstanding achievement in Web Design & Development with a 2010 WMA Award.

Prior to joining iContact, Keith served as General Manager and as a Senior Vice President at LendingTree, LLC. as part of IAC, and then with the IAC spinoff of Tree.com, where he was responsible for owning multiple P&L’s, which included the Short Form Mortgage division and the new Emerging Businesses division.

Specialties

Executive Leadership, General Manager, Marketing, Internet Marketing, Product Development, Product Marketing, Direct Response Marketing, Performance Marketing, Lead Generation, Conversion Path Optimization, Branding, Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Digital Marketing, Media Buying, Digital Display Advertising, Offline Marketing, Radio Marketing, Direct Mail, Inbound & Outbound Call Centers, Lead Data Verification, Lead Scoring, & Lead Routing.

Keith Moore's Experience

Board Member

CoverHound, Inc.

Privately Held; 11-50 employees; Internet industry

2011 – Present (1 year) San Francisco Bay Area

CoverHound is where smart shoppers find car insurance. Calculate your personal insurance needs, compare accurate rates from top carriers -- and buy the right policy at the right price.

CoverHound powers your car insurance search. Compare with confidence!

CMO / Chief Marketing Officer

AcademixDirect, Inc.

Privately Held; 11-50 employees; Marketing and Advertising industry

August 2010 – Present (1 year 7 months) Mountain View, Ca

AcademixDirect recognized as the
2010 WINNER for 'Best Customer Service'
LeadsCouncil LEADER Award (TM)

An innovator in education marketing, AcademixDirect is a trusted partner in creating tailored solutions for improving university enrollment. AcademixDirect strives to innovate better ways to connect students with the schools that will help them succeed. The company deploys advanced technology that incorporates proprietary matching, compliance & data verification processes, lead scoring & targeting, as well as a customer-centric approach to create optimal value for educational institutions.

CMO / Chief Marketing Officer

iContact

Privately Held; 201-500 employees; Information Technology and Services industry

2009 – 2010 (1 year)

With more than 70,000 customers, iContact provides professional email marketing & social media tools for SMBs and non-profits. iContact allows for easy creation of email newsletters, surveys, email autoresponders and social media postings.

Market leaders like Quantcast, Bank of America, Ford, Intuit, Vonage, Symantec, International Paper, LG Electronics, ReMax, United Colors of Benetton, and Centex Homes use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. iContact, designed for the SMB market and iContact Enterprise, designed for mid-sized to large organizations, are both available at www.iContact.com and www.iContactPLUS.com

----------------------------

Member of the Executive Team and integral in positioning and rebranding iContact and its new products so its valuation over one year increased dramatically, which enabled iContact to raise a $40 million Series B.

Senior Vice President - SVP Emerging Businesses Division

Tree.com, Inc.

Public Company; 501-1000 employees; tree; Financial Services industry

2006 – 2009 (3 years)

Senior Executive Team Member - SVP of the newly formed Tree.com, Inc. [Nasdaq: TREE] following the August 2008 LendingTree, LLC spinoff from IAC / InterActiveCorp, which consists of LendingTree.com, GetSmart.com, RealEstate.com, HomeLoanCenter.com, iNest.com, Domania.com, InsuranceTree.com, TuitionTree.com, CreditWise.com and Tree.com

Full P&L responsibility for 2 Divisions of the Tree.com spin-off from IAC.

GM & SVP / General Manager & Senior Vice President

LendingTree, LLC

Public Company; 501-1000 employees; TREE; Financial Services industry

2006 – 2009 (3 years)

Senior Vice President of LendingTree, LLC (IAC Financial Services); Responsible for leading the Emerging Businesses and Short Form Mortgage divisions.

Previously General Manager & VP; Responsible for leading its Lending Exchange, which was made up of over 600+ lending partners nationwide. Using the LendingTree and GetSmart brands, the Lending Exchange matches and connects its business partners with engaged consumers who have completed qualification forms for Mortgage Loans, Personal Loans, Auto Loans, Commercial Loans, Student Loans, Credit Reports, Credit Repair, Insurance, and more.

Since inception, LendingTree has facilitated more than 24 million loan requests and $160 billion in closed loan transactions through 2009.

Senior Vice President Marketing - SVP

LoanWeb.com

Privately Held; 51-200 employees; Internet industry

2004 – 2006 (2 years)

Joined as a key Member of the Executive Team of a founder-owned company that established itself as a market leader during my tenure. The company was growing, profitable and very well positioned for an acquisition had the owner accepted the offers.

SVP Marketing: Established and led the Mortgage, Real Estate and Insurance lead generation and direct response marketing operations that were frequently recognized as one of the top online media advertisers in the Lead Generation & Finance industries. LoanWeb.com was quickly recognized as a 'Top 3' destination and provider of Mortgage lead volume behind only the very well funded competitor brands like LendingTree and LowerMyBills.

-----------------------

4Insurance.com assets were sold to Insurance.com, which is now owned and operated by Quinstreet.

LoanWeb.com now redirects to Zillow's new Mortgage Rate Marketplace

VP Marketing, Sales & Internet Operations - Vice President

Western Mutual & Residence Mutual Insurance

2000 – 2004 (4 years)

As VP, led Western Mutual's Marketing, Internet and Direct Sales efforts, which transformed a traditional Agency dependent Insurance Carrier into a Direct driven operation with both internal and external broker channels, all via Internet Marketing and Direct Mail. Web based applications at WesternMutual.com and DirectBrokerLink.com allowed approved homeowners and insurance brokers to generate instant quotes with online underwriting approvals with fast policy binding options. Western Mutual online consumers were also able to compare their online quotes to those of the top insurance companies available in their area (like AllState, State Farm, Farmers), with internally developed HO3 online rating systems. Additional websites were also developed and deployed that increased Western Mutual's ability to service its existing clients and greatly improve retention rates for their homeowners during a third party mortgage refinance process (EasyEvidence.com).

Founder - President

TouchService, Inc.

1996 – 2000 (4 years)

ASP Development, Internet CRM, Ecommerce and targeted Direct Response Marketing services. TouchService.com - Client projects included Vanderbilt Equity of NYC, VT Chambers of Commerce, Vermont Travel & Tourism, Success Magazine, Fortune Financial Systems, ISS, QSpace, and numerous Mortgage LOS Internet customizations.

Keith Moore's Education

Appalachian State University

BS, Business; Marketing

Keith Moore's Additional Information

Websites:
Interests:

CEO, COO, President, GM, CMO, Marketing, Internet Marketing, Direct Response Marketing, Mortgage Marketing, Insurance Marketing, Financial Marketing, Travel Marketing, Retail Marketing, Ecommerce, SEO & SEM Paid Search (search engine optimization; search engine marketing), Affiliate Marketing, Digital Media / Online Display Advertising, Direct Mail, B2C Marketing, B2B Marketing, Online Lead Aggregation, Lead Management, Database Marketing, CRM, Internet CRM, Internet Applications Development, & Internet Site Development (Adobe, Dreamweaver, Fireworks & Flash)... and most of all my family, Trish Moore & Mia Moore!

Groups and Associations:

UNC Tar Heels RamClub, Appalachian State University Alumni Association, International Association of Privacy Professionals (IAPP), Microsoft Business Partner

Honors and Awards:

2010 Web Marketing Associations "WebAward" for iContact.com & blog.iContact.com complete redesigns

Responsible for 2 consecutive TargusInfo's annual Lead Quality Awards at LendingTree

2007 IAC Executive Retreat "BIG IDEA AWARD" [InterActiveCorp - IACI]

2007 Web Marketing Associations "WebAward" for GetSmart.com complete redesign

Contact Keith for:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Keith Moore’s full profile to...

  • See who you and Keith Moore know in common
  • Get introduced to Keith Moore
  • Contact Keith Moore directly

View Full Profile

Not the Keith Moore you were looking for? View more »

Name Search:

Search for people you know from over 150 million professionals already on LinkedIn.

Example: Keith Moore

Viewers of this profile also viewed...

Find a different Keith Moore:

More professionals named Keith Moore »