Keith Moore

Keith Moore

President / Board Member / Chief Marketing & Operations Officer

Location
San Francisco Bay Area
Industry
Internet

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Overzicht van Keith Moore

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Vorig
  • SVP Marketing - Senior Vice President bij LoanWeb.com & 4Insurance.com
  • VP Marketing, Sales & Internet Operations - Vice President bij Western Mutual & Residence Mutual Insurance
  • Founder - President bij TouchService, Inc.

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Opleiding
  • Appalachian State University
Aanbevelingen

17 personen hebben Keith Moore aanbevolen

Connecties

500+ connecties

Websites

Samenvatting van Keith Moore

Proven executive, lead generation pioneer and innovative business builder with over 16 years of Internet product development and marketing experience. Keith is currently the President & COO of AcademixDirect, Inc. located in the heart of Silicon Valley, California.

At AcademixDirect, Keith has led all lead generation efforts since Q4 2010 that have resulted in the company’s +100% year over year growth in 2011, making it the fastest growing marketing resource in the post-secondary education lead marketplace. In addition to dramatically increasing AcademixDirect’s operating margins and profits, Keith has also successfully established new consumer brands and product offerings (including K-12 marketing) that will fuel the company’s future, profitable growth.

Prior to joining AcademixDirect, Keith was CMO of iContact, where he significantly increased the company’s valuation and SMB customer growth, which led to the company raising a $40 Million Series B (from JMI Equity) in less than one year, and their eventual acquisition for $169 million by Vocus (NASDAQ: VOCS). Marketing leadership efforts at iContact included expansion of the internal Marketing and Communications teams, bringing most of the mission critical direct response marketing efforts in-house, launching the new iContactPlus branded service offerings, and rebranding iContact to reflect the company’s new position as a highly recognized resource for email and social media marketing for small to medium businesses. The Web Marketing Association recognized the re-launch of the new iContact web site for outstanding achievement in Web Design & Development with a 2010 WMA Award.

Prior to joining iContact, Keith served as General Manager and as SVP at LendingTree, LLC. as part of IAC, and then with the IAC spinoff Tree.com, where he was responsible for owning multiple P&L’s, which included the Short Form Mortgage division and the new Emerging Businesses division, as well as leading the LendingTree Exchange.

Specialismen

Executive Leadership, President, General Manager, Marketing, Internet Marketing, Product Development, Product Marketing, Direct Response Marketing, Performance Marketing, Lead Generation, Conversion Path Optimization, Branding, Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Digital Marketing, Media Buying, Digital Display Advertising, Offline Marketing, Radio Marketing, Direct Mail, Inbound & Outbound Call Centers, Lead Data Verification, Lead Scoring & Lead Routing

Ervaring van Keith Moore

Board Member

CoverHound, Inc.

Privately Held; 11-50 employees; Internet industry

2011 – Present (1 year) San Francisco Bay Area

CoverHound is where smart shoppers find car insurance. Calculate your personal insurance needs, compare accurate rates from top carriers -- and buy the right policy at the right price.

CoverHound powers your car insurance search. Compare with confidence!

President & COO / Chief Marketing Officer

AcademixDirect, Inc.

Privately Held; 11-50 employees; Marketing and Advertising industry

August 2010 – Present (1 year 11 months) Mountain View, Ca

In Keith's first year with AcademixDirect, 2011 year over year growth was 100% verses the prior year over year growth of 27%.

An innovator in "Education Marketing", AcademixDirect is a trusted partner in creating tailored solutions for improving targeted student engagements toward new degree programs, certificate programs, or trade program enrollments, as well as related test preparation and tutoring options for students of all ages.

AcademixDirect strives to innovate better ways to connect students with the schools that will help them succeed. The company deploys advanced technology that incorporates proprietary matching, compliance & data verification processes, lead scoring & targeting, and a customer-centric approach to create optimal value for educational institutions.

AcademixDirect was recognized as the 2010 WINNER for 'Best Customer Service' LeadsCouncil LEADER Award (TM).

CMO / Chief Marketing Officer

iContact (acquired by Vocus)

Privately Held; 201-500 employees; Information Technology and Services industry

2009 – 2010 (1 year) Durham, North Carolina / RTP, North Carolina

Based in the Durham / RTP area in North Carolina, iContact was a purpose-driven company that makes email marketing and social media marketing easy, so that small and mid-sized companies and causes can grow and succeed. More than one million users have signed up for an iContact account, and the company maintained 'B Corporation' status, a certification awarded to companies meeting comprehensive and transparent social and environmental performance standards. As part of its ongoing social mission, iContact applies the 4-1s Corporate Social Responsibility Model, donating 1 percent from each of its payroll, equity, product, and employee time to its local and global communities.

Keith implemented critical NPS (Net Promoter Score) initiatives, surveys, and measurements driving our internal and external "Wow" campaigns to dramatically improve customers' perception of iContact's products and services. 'Wow the Customer' company initiatives lead to iContact's new company values creation and rollout (WOWME = Wow the Customer, Operate with Urgency, Work without Mediocrity, Make a Positive Wake, & Engage as an Owner).

Market leaders like Quantcast, Bank of America, Ford, Intuit, Vonage, Symantec, International Paper, LG Electronics, ReMax, United Colors of Benetton, and Centex Homes have used iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. iContact, designed for the SMB market and iContact Enterprise, designed for mid-sized to large organizations, are both available at www.iContact.com & www.iContactPLUS.com

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Member of the Executive Team and integral in positioning, marketing and rebranding iContact and its new products so its valuation in just one year increased dramatically, which enabled iContact to raise a $40 million Series B in 2010, and their eventual acquisition for $169 million by Vocus (NASDAQ: VOCS).

Senior Vice President - SVP Emerging Businesses Division

Tree.com, Inc.

Public Company; 501-1000 employees; tree; Financial Services industry

2006 – 2009 (3 years)

Senior Executive Team Member - SVP of the newly formed Tree.com, Inc. [Nasdaq: TREE] following the August 2008 LendingTree, LLC spinoff from IAC / InterActiveCorp, which consists of LendingTree.com, GetSmart.com, RealEstate.com, HomeLoanCenter.com, iNest.com, Domania.com, InsuranceTree.com, TuitionTree.com, CreditWise.com and Tree.com

Full P&L responsibility for 2 Divisions of the Tree.com spin-off from IAC.

GM & SVP / General Manager & Senior Vice President

LendingTree, LLC

Public Company; 501-1000 employees; TREE; Financial Services industry

2006 – 2009 (3 years) Charlotte, North Carolina Area

Senior Vice President of LendingTree, LLC (IAC Financial Services); Responsible for leading the Emerging Businesses and Short Form Mortgage divisions.

As General Manager, responsible for leading its Lending Exchange, which was made up of over 600+ lending partners nationwide. Using the LendingTree and GetSmart brands, the Lending Exchange matches and connects its business partners with engaged consumers who have completed qualification forms for Mortgage Loans, Personal Loans, Auto Loans, Commercial Loans, Student Loans, Credit Reports, Credit Repair, Insurance, and more.

LendingTree had facilitated more than 24 million loan requests and over $160 billion in closed loan transactions before my departure in 2009.

SVP Marketing - Senior Vice President

LoanWeb.com & 4Insurance.com

Privately Held; 51-200 employees; Internet industry

2004 – 2006 (2 years)

Joined as a key Member of the Executive Team of a founder-owned company that established itself as a market leader during my tenure. The company was growing, very profitable and very well positioned for an acquisition had the owner accepted any of the offers.

SVP Marketing: Established and led the Mortgage, Real Estate and Insurance lead generation and direct response marketing operations that were frequently recognized as one of the top online media advertisers in the Lead Generation & Finance industries. LoanWeb.com was quickly recognized as a 'Top 3' destination and provider of Mortgage lead volume slightly behind only the very well funded competitor brands, LendingTree and LowerMyBills.

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4Insurance.com assets were sold to Insurance.com, which is now owned and operated by Quinstreet.

LoanWeb.com is now Zillow's new Mortgage Rate Marketplace

VP Marketing, Sales & Internet Operations - Vice President

Western Mutual & Residence Mutual Insurance

2000 – 2004 (4 years)

As VP, led Western Mutual's Marketing, Internet and Direct Sales efforts, which transformed a traditional Agency dependent Insurance Carrier into a Direct driven operation with both internal and external broker channels, all via Internet Marketing and Direct Mail. Web based applications at WesternMutual.com and DirectBrokerLink.com allowed approved homeowners and insurance brokers to generate instant quotes with online underwriting approvals with fast policy binding options. Western Mutual online consumers were also able to compare their online quotes to those of the top insurance companies available in their area (like AllState, State Farm, Farmers), with internally developed HO3 online rating systems. Additional websites were also developed and deployed that increased Western Mutual's ability to service its existing clients and greatly improve retention rates for their homeowners during a third party mortgage refinance process (EasyEvidence.com).

Founder - President

TouchService, Inc.

1996 – 2000 (4 years)

ASP Development, Internet CRM, Ecommerce and targeted Direct Response Marketing services. TouchService.com - Client projects included Vanderbilt Equity of NYC, VT Chambers of Commerce, Vermont Travel & Tourism, Success Magazine, Fortune Financial Systems, ISS, QSpace, and numerous Mortgage LOS Internet customizations.

Projecten van Keith Moore

  • Award Winning iContact.com Redesign + Rebranding

    • January 2010 to June 2010
    Team Members: Keith Moore, Randall Rozzell, Mark French, Daniel Smith, Julie Frye Sanders, John Free, Taylor Barr, Amy McCool, Jeffrey Gray, Brandon Milford, Ryan Keefer

    100% rebranding and redesign of iContact.com from a simple landing page / acquisition focused form experience to a robust, content rich marketing property that immediately transformed people's perception of the company and its services. Based on an entirely new technology platform, the new iContact.com site represents target market research & data from the largest marketing surveys in company history, to assembling the right marketing & development team with a unified vision to build a brand that represents our core values and goals. A great TEAM effort, which produced amazing results and a (WMA) Web Marketing Association's 2010 "WebAward".

Opleiding van Keith Moore

Appalachian State University

BS, Business; Marketing

Aanvullende informatie van Keith Moore

Websites:
Interesses:

CEO, President, GM, CMO, Marketing, Internet Marketing, Direct Response Marketing, Mortgage Marketing, Insurance Marketing, Financial Marketing, Education Marketing, Retail Marketing, Ecommerce, SEO & SEM / Paid Search (search engine optimization; search engine marketing), Partnership Marketing, Digital Media / Online Display Advertising, Direct Mail, B2C Marketing, B2B Marketing, Online Lead Aggregation, Lead Management, Database Marketing, CRM, Internet CRM, Application Development, User Experience (UX), Internet Product & Website Development... and most of all my wonderful family, Trish Moore & Mia Moore!

Groepen en verenigingen:

UNC Tar Heels RamClub, Appalachian State University Alumni Association, International Association of Privacy Professionals (IAPP), LeadsCouncil, and Board Member & Board Advisor to multiple companies

Onderscheidingen en prijzen:

2010 LeadsCouncil LEADER(tm) Award for
Best in Customer Service for Education Marketing

2010 (WMA) Web Marketing Association's "WebAward" for the iContact.com & blog.iContact.com complete redesigns

2008-2009 - 2 Consecutive TargusInfo Annual "Lead Quality Awards" at LendingTree & GetSmart

2007-2009 Top Ranked Display Media Advertiser according to TNS Media Intelligence & ClickZ for LendingTree & GetSmart Financial Services Media Marketing

2006-2007 IAC Executive Retreat "BIG IDEA AWARD" Winner [InterActiveCorp - IACI]

2007 (WMA) Web Marketing Association's "WebAward" for the GetSmart.com complete redesign

2004-2006 Numerous Recognitions by TNS Media Intelligence & Clickz as Top 10 Display Media Advertiser & Top 3 Display Media Advertiser in Financial Services for LoanWeb.com & 4Insurance.com

Contact met Keith Moore opnemen voor:

  • adviesvoorstellen
  • nieuwe uitdagingen
  • open sollicitaties
  • deskundigheidsverzoeken
  • zakelijke transacties
  • referentieverzoeken
  • weer contact hebben

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