Keith Monaghan

Current

• Marketing Consultant at Monaghan Consulting, LLC

Past

• Manager at Elance (online services marketplace)
• Product Line Manager at NBCi (online portal of NBC television network)
• Support Manager at Xoom.com (online community)

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Education

• California State University-Fullerton

Recommended

2 people have recommended Keith

Connections

57 connections

Industry

Marketing and Advertising

Websites

• My Website

Keith Monaghan’s Summary

I help businesses with their marketing strategy and advise them on building relationships in today’s hyper-social marketplace.

I earned my marketing stripes in the Silicon Valley during the dot-com boom (and subsequent bust), where I learned how technology and marketing work together. And sometimes how they don’t.

Why should you listen to me? Good question. Here are a few things I’ve done.

* 10+ years helping technology and consumer companies develop their marketing and branding strategies.

* Designed and managed opt-in email programs with millions of customers. (That’s opt-in as in permission, not spam).

* Served as a Direct Marketing Manager and a Product Manager.

* Wrote a popular marketing guide (over 6,000 downloads… and counting).

* Posed for an action figure that was featured in a national ad campaign. (OK, that’s not a good reason, but it’s funny).

Keith Monaghan’s Specialties:

Marketing strategy, online marketing, social media, campaign development, product development, customer acquisition & retention

Keith Monaghan’s Experience

• Marketing Consultant

  Monaghan Consulting, LLC

  (Marketing and Advertising industry)

  January 2001 — Present (8 years 11 months)

  Developed Web-based seminars that spurred 2X growth in sales funnel. Integrated web siteinto lead generation program. Email and direct mail campaign creation and management.
  
  Select Clients
  
  · THX (audio and video technology and certification programs for film production and consumer products)
  · Hipbone (co-browsing, chat and file sharing products for CRM applications)
  · USA, Inc. (server security software)
  · Vendini (box office ticketing solutions for small and mid-sized organizations)

• Manager

  Elance (online services marketplace)

  (Privately Held; Internet industry)

  January 2000 — January 2001 (1 year 1 month)

  · Developed 'Referral Rewards' retention program, achieving 17% participation rate.
  · Created and managed acquisition campaigns to over 2MM highly targeted recipients.

• Product Line Manager

  NBCi (online portal of NBC television network)

  (Internet industry)

  January 1999 — January 2000 (1 year 1 month)

  · Managed 10-12 monthly online product sales campaigns.
  · Designed and managed 900+ opt-in email campaigns, crafting strategy, targeting, copywriting, graphic design, reporting and analysis.
  · Identified new products and negotiated costs and rebates with distributors and publishers.
  · Created and evaluated 3-4 test campaigns each week in order to determine product viability.

• Support Manager

  Xoom.com (online community)

  (Internet industry)

  1999 — 1999 (less than a year)

  · Managed product technical support department and web site.
  · Evaluated and tested potential new products, including software, hardware and consumer electronics.
  · Designed and wrote over 200 product FAQs for Product Support section of Xoom.com site.

Keith Monaghan’s Education

• California State University-Fullerton

  English

Additional Information

Keith Monaghan’s Websites:

• My Website

Keith Monaghan’s Interests:

consumer behavior, new technology, design, music, cooking

Keith Monaghan’s Groups:

•    Social Media Today

Keith Monaghan’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch